25+ Interesting Yoga Industry Statistics [2026]: Yoga Trends + Revenue

Comprehensive Overview of the Yoga Industry in 2026. Yoga has solidified its position as a leading fitness and mental wellness practice globally, with its popularity continuing to surge. Below are key statistics reflecting the current state of the yoga industry.

• Over 36 million Americans actively practice yoga.

• The average American yoga practitioner invests around $1,080 annually on classes, workshops, and equipment.

• There are approximately 48,547 yoga and pilates studios across the U.S.

• The U.S. yoga industry generates about $9.09 billion in annual revenue.

• The yoga sector is projected to experience a CAGR of 9.6% from 2021 to 2027.

For a deeper dive, explore our analysis in the following sections:
Trends | Benefits | Practitioners | Practice Locations

General Yoga Industry Statistics

• Globally, more than 300 million individuals are engaged in yoga practices.

• As of 2022, the overall value of the global yoga industry stood at $105.9 billion.

• The average U.S. yoga practitioner is expected to spend $62,640 on yoga-related practices over their lifetime.

Yoga Industry Trends and Projections

Yoga’s popularity continues to grow, particularly in Western nations. Here are some significant trends shaping the future of the yoga industry:

• The global yoga industry is forecasted to reach $215 billion by 2025.

  This growth will result from a CAGR of 9.6% from 2021 to 2027. While North America currently leads the market, the Asia-Pacific region is anticipated to be the fastest-growing, with a CAGR of 10.8%.

• The U.S. pilates and yoga studio market was valued at $12.82 billion in 2020.

  This marks a 1.1% increase from 2019’s valuation of $12.68 billion.

• The number of yoga and pilates studios in the U.S. rose from 32,354 in 2017 to 48,547 in 2023.

  This represents an average annual growth rate of 4.6%. In 2012, there were only 22,340 studios.

• The percentage of American adults practicing yoga increased from 9.5% in 2012 to 14.3% in 2017.

  During this period, the proportion of children practicing yoga grew from 3.1% to 8.4%.

• Over 10.99 million Americans took up yoga between 2008 and 2018.

  In a decade, the yoga practicing population in the U.S. surged from 17.76 million to 28.75 million, with a slight plateau from 2014 to 2015.

• The online yoga class segment is projected to grow at a CAGR of 12.3% from 2021 to 2027.

  Although traditional classes remain the largest segment, the rapid expansion of online classes is expected to continue.

Yoga Industry Statistics by Benefits of Yoga

The increasing popularity of yoga can be attributed to its numerous benefits. Here are some compelling statistics regarding why individuals choose to practice yoga:

• 54% of respondents practice yoga to alleviate tension.

  Additionally, 52% aim to enhance their physical and mental strength, while 43% practice to boost their happiness. Moreover, 27% seek personal time, 21% pursue social connection, and 20% use yoga to disconnect from technology.

  

• 61% use yoga to enhance mobility and flexibility.

  This group includes those who incorporate yoga solely or alongside other fitness routines to improve mobility.

• A 2012 survey indicated that nearly 60% of yoga practitioners were motivated to increase their exercise frequency.

  Moreover, 40% reported a shift towards healthier eating habits.

Yoga Industry Statistics by Yoga Practitioners

The growth and accessibility of yoga would not be possible without skilled practitioners. Here are some insights into the demographics of this essential profession:

• Women represent 72% of yoga practitioners in the U.S.

  Conversely, men comprise 28% of the yoga practicing population.

  

• Nearly half of yoga practitioners earn over $75,000 annually.

  While only 12% earn less than $19,999, an impressive 78% possess a college degree.

• 12% of yoga practitioners identify as vegetarians.

  This stands in contrast to just 3% of the general population.

• 64% of yogis consider themselves “beginners” or “newcomers” to yoga.

  Another 22% identify as intermediate practitioners, while 12% consider themselves advanced.

  

Yoga Industry Statistics by Practice Locations

Yoga is a versatile practice that can be performed in various settings. Here’s an overview of where practitioners typically engage in yoga:

• 67% of yoga practitioners practice at home.

  Below is the breakdown of practice locations:

  Location of Practice

  Location	Percentage Who Practice There
  Home	67%
  Gym	43%
  Yoga studio	38%
  Outdoors	32%
  Yoga or wellness festival	20%
  Special event at a unique venue	20%

• California leads the U.S. with the highest number of yoga and pilates studios.

  Here’s a breakdown of the top three states with the most studios:

  Number of Studios by State

  State	Number of Pilates and Yoga Studios
  California	3,561
  New York	1,861
  Texas	1,517

• Yoga search trends indicate that Canada shows the highest interest in yoga globally.

  Following Canada, the most interest comes from Singapore, Australia, Ireland, and the United States, with India ranking sixth.

• Vermont ranks as the U.S. state with the highest interest in yoga as per Google trends.

  Colorado, Massachusetts, Hawaii, and Rhode Island complete the top five states. Among U.S. cities, San Francisco, Denver, and Seattle exhibit the most significant interest in yoga, followed by Boston and Portland.

Yoga Industry Statistics FAQ

1. How much is the yoga industry worth?

   The yoga industry is valued at $105.9 billion. In 2022, this was the global value, and it is expected to increase to $215 billion by 2025, driven by over 300 million global practitioners.

   In the U.S., the industry earns more than $9 billion annually, with the yoga and pilates studio market valued at $12.82 billion as of 2020.

   Each American yogi is projected to spend around $62,640 on yoga throughout their lives.

2. Is the yoga industry growing?

   Yes, the yoga industry is on the rise. The global market is anticipated to grow at a CAGR of 9.6% from 2021 to 2027, reaching $215 billion by 2025.

   The Asia-Pacific region is expected to experience the most significant growth, with a projected CAGR of 10.8%.

   In the U.S., the number of yoga and pilates studios has grown at an average annual rate of 4.6% from 2017 to 2022, culminating in 48,547 studios by 2022.

3. Is yoga a profitable business?

   Yes, yoga is a lucrative business. Opening a studio can be profitable, provided there is a customer base, as it requires less capital compared to many other industries. Basic operational costs include rent and supplies.

   Yoga apparel and equipment also represent a profitable market, with practitioners spending significantly on these items, averaging over $60,000 in a lifetime.

   Online yoga classes are growing quickly, often leading to lower overhead for instructors and enhancing profit margins.

4. What industry does yoga fall under?

   Yoga falls within the fitness, health, and wellness industry. Some categorize it under mental health due to its benefits for anxiety and depression.

   54% of practitioners report practicing yoga to release tension, while 52% aim to enhance physical and mental strength, and 43% do it to increase happiness.

   27% seek personal time, 21% to feel less isolated, and 20% to disconnect from technology. These motivations underscore yoga’s multifaceted impact, contributing to both physical and mental well-being.

5. In which country is yoga most popular?

   Yoga is most popular in Canada. According to Google search trends, Canada leads in interest, followed by Singapore, Australia, Ireland, the U.S., and India.

   Although North America holds the largest share of the global yoga market, the Asia-Pacific region is projected to have the fastest growth from 2021 to 2027, with a CAGR of 10.8%.

6. How big is the online yoga market?

   Online yoga makes up 67% of total practitioners. This means 67% of yoga practitioners engage in home practice, with 43% practicing at gyms.

   The online yoga sector is projected to grow at a CAGR of 12.3% from 2021 to 2027, a trend accelerated during the pandemic when people sought home-based workouts.

Conclusion

Yoga has emerged as a global phenomenon, with over 300 million practitioners, including more than 36 million in the U.S. The yoga industry has experienced significant growth over the past decade and is projected to reach a value of $215 billion by 2025, reflecting a CAGR of 9.6% from 2021 to 2027.

In the United States, the yoga sector generates over $9 billion in annual revenue, supported by a robust network of more than 48,547 yoga and pilates studios. This growth is driven by a demographic of high-earning yogis who, on average, spend over $60,000 on yoga classes, workshops, and related equipment throughout their lives.

References

1. Statista. “Yoga – Statistics & Facts.” Accessed on April 12, 2022.

2. Yogi Times. “Yoga Industry Statistics and Demographics.” Accessed on April 12, 2022.

3. Allied Market Research. “Yoga Market by Type (Online Yoga Course, Offline Yoga Course, and Yoga Accreditation Training Programs): Global Opportunity Analysis and Industry Forecast 2021-2027.” Accessed on April 12, 2022.

4. Eventbrite. “Yoga Statistics: Surprising Data on the Growth of Yoga [Infographic].” Accessed on April 12, 2022.

5. Statista. “Market Size of the Pilates and Yoga Studio Sector in the United States From 2010 to 2020.” Accessed on April 12, 2022.

6. CDC. “Use of Yoga, Meditation, and Chiropractors Among U.S. Adults Aged 18 and Over.” Accessed on April 12, 2022.

7. CDC. “Use of Yoga, Meditation, and Chiropractors Among U.S. Children Aged 4-17 Years.” Accessed on April 12, 2022.

8. Statista. “Number of People Doing Yoga in the United States From 2008 to 2018.” Accessed on April 12, 2022.

9. Yoga Kali. “Does Yoga Increase Flexibility?” Accessed on April 12, 2022.

10. Harvard Health Publishing. “New Survey Reveals the Rapid Rise of Yoga – and Why Some People Still Haven’t Tried It.” Accessed on April 12, 2022.

11. Yoga Basics. “Where is Yoga the Most Popular in the World?” Accessed on April 12, 2022.

12. IBIS World. “Pilates and Yoga Studios in the U.S. – Number of Businesses 2004-2029.” Accessed on March 19, 2023.

Author

Abby McCain

Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.