How to hire an area marketing manager

How to hire an area marketing manager, step by step

Here's a step-by-step area marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an area marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new area marketing manager
• Step 8: Go through the hiring process checklist

Post an area marketing manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   First, determine the employments status of the area marketing manager you need to hire. Certain area marketing manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an area marketing manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an area marketing manager that fits the bill.

   The following list breaks down different types of area marketing managers and their corresponding salaries.

   Type of Area Marketing Manager	Description	Hourly rate
   Area Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$21-55
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Event Planning
   • Marketing Campaigns
   • Digital Marketing
   • Business Development
   • Business Relationships
   • Integrated Marketing
   • Sales Strategy
   • Sales Growth
   • Channel Marketing
   • Real Estate
   • Press Releases
   • ROI
   • Brand Marketing
   • Regional Sales

   Check all skills

   Responsibilities:

   • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
   • Initiate ROI tracking program through leveraging customer relationship management (CRM) database.
   • Standardize communications between stores and marketing department during company restructure, which ensure ROI on all marketing initiatives.
   • Develop orientation and training program for marketing coordinators which increase efficiently and productivity and reduce overlapping of duties.
   • Plan and execute paid advertising programs including web banner placements, PPC / CPM advertisements.
   • Apply for and win a PPC grant from Google worth $120,000 and create successful AdWords campaigns.

3. Make a budget

   Including a salary range in your area marketing manager job description is one of the best ways to attract top talent. An area marketing manager can vary based on:

   • Location. For example, area marketing managers' average salary in alabama is 49% less than in rhode island.
   • Seniority. Entry-level area marketing managers 61% less than senior-level area marketing managers.
   • Certifications. An area marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an area marketing manager's salary.

   Average area marketing manager salary

   $72,588yearly

   $34.90 hourly rate

   ---

   Entry-level area marketing manager salary

   $45,000 yearly salary

   Updated December 12, 2025

4. Writing an area marketing manager job description

   An area marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of an area marketing manager job description:

   Area marketing manager job description example

   The JOB:
   
   The primary responsibility of the Area Marketing Manager will be supporting the regional directors of marketing and on-property directors of sales & marketing for a specified region or grouping of our Noble House properties. This energetic, highly-organized, and creative marketing manager will manage and help produce content for the properties' digital and print marketing efforts, social media strategies, as well as the collateral and marketing needs. This position plays a vital role in the development, implementation, and execution of the strategic marketing plan for a selection of diverse, highly-programmed boutique and resort hotel properties.
   
   Duties will include:
   
   * Digital & Print Marketing Content Generation and Management
   * Social Media Management
   * Project Management
   * Event Marketing
   
   YOU:
   
   To be successful in this position, we're looking for someone who thrives on interacting with guests and team members and enjoys providing memories that will last a lifetime! This role requires good communication and organizations skills, the ability to motivate and inspire and a desire to take care of others.
   
   Our CULTURE:
   
   People who best fit San Diego Mission Bay Resort are sharp, hardworking, reliable and team players. We look for candidates with a 'can do' attitude and a willingness to learn.
   
   The OFFER:
   
   In return, you are rewarded with a competitive compensation package including competitive pay, health benefits, matching 401k, PTO, parking and meals.
   
   Requirements
   
   * Fosters a passion for travel and hospitality, with past experience working in the hotel setting
   * Enjoys working on a fast paced, dynamic, creative and fun-loving team
   * Strong organizational, time management and effectively prioritize with the ability to handle multiple tasks in a fast-paced, changing environment to meet deadlines
   * Experience writing and executing marketing or social media campaigns
   * Copywriting experience preferred
   * Project management experience? Ad-agency experience? Also a plus!
   * Familiar with Google Analytics
   * Detail-oriented and organized; you're someone who strives for accuracy and efficiency with strong time management skills
   * Thorough understanding of social media and digital marketing channels
   * Solid computer skills including competence with MS Office Suite
   * Ability to think creatively and innovatively
   * Superior interpersonal and communication skills
   * Exemplary project management skills, interpersonal skills, and community engagement skills.
   * Experience working with diverse outside clients or remote internal team; able to collaborate well via phone and digitally
   * Strong desire to deliver high-quality guest service
   * Strong sense of professionalism with ability to adapt to new conditions, assignments and deadlines
   * Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
   
   Salary Description
   
   $70,000 - $75,000

   Copy this example

   

5. Post your job

   There are a few common ways to find area marketing managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find area marketing manager candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   To successfully recruit area marketing managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new area marketing manager

   Once you have selected a candidate for the area marketing manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire an area marketing manager?