How To Become An Assistant Director Of Public Relations: What It Is and Career Path

What is an assistant director of public relations and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Dr. Joy Daggs

The average assistant director of public relations salary is $49,080. The most common degree is a bachelor's degree degree with an communication major. It usually takes 2-4 years of experience to become an assistant director of public relations. Assistant directors of public relations with a Accreditation in Public Relations (PR) certification earn more money. Between 2018 and 2028, the career is expected to grow 8% and produce 6,300 job opportunities across the U.S.

What general advice would you give to an assistant director of public relations?

Dr. Joy Daggs

Associate Professor of Communication, Website

I think making yourself the most well-rounded candidate you can be is the best way to maximize your salary potential. Try lots of things in your undergraduate experience. What you think you want to do as a freshman may not be as appealing after you try it. Most jobs do not require only one skill, so having a variety of skills where you can plug in several places in an organization is helpful. Even if you want to go into something like event planning, you still need writing skills, design skills, interpersonal skills, etc. to do that job effectively.
Don't be afraid to negotiate your salary. There are workshops from organizations such as AAUW (American Association of University Women) to help you build those skills.

ScoreAssistant Director Of Public RelationsUS Average

Salary

3.8

Avg. Salary $49,080

Avg. Salary $59,228

Stability level

8.7

Growth rate 8%

Growth rate 0.3%

Diversity

4.5

Race

American Indian and Alaska Native 0.42%

Asian 5.12%

Black or African American 5.97%

Hispanic or Latino 9.12%

Unknown 4.66%

White 74.71%

Gender

female 64.74%

male 35.26%

Age - 41

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 41

Stress level

8.7

Stress level is very high

7.1 - high

Complexity level

9.4

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become an assistant director of public relations

Explore assistant director of public relations education requirements

Most common assistant director of public relations degrees

Bachelor's

78.8 %

Master's

7.7 %

Associate

7.7 %

Start to develop specific assistant director of public relations skills

Skills	Percentages
Press Releases	26.97%
Alumni	5.79%
Graphic Design	5.31%
External Communications	4.58%
Feature Stories	4.16%

Complete relevant assistant director of public relations training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New assistant directors of public relations learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an assistant director of public relations based on U.S. Bureau of Labor Statistics data and data from real assistant director of public relations resumes.

Research assistant director of public relations duties and responsibilities

Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Work with social media team to create Facebook posts for Burpee events and online media placements.
Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Get assistant director of public relations experience

Generally, it takes 2-4 years to become an assistant director of public relations. The most common roles before becoming an assistant director of public relations include public relations internship, internship team lead and public relations assistant.

Apply for assistant director of public relations jobs

Now it's time to start searching for an assistant director of public relations job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do assistant directors of public relations rate their job?

-/5

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1 star

Assistant director of public relations reviews

A zippia user wrote a review on Nov 2019

Pros

People relations Results behavioural change

Cons

marketing especially retailing products and or fundraising