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Assistant director of public relations education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become an assistant director of public relations. Assistant directors of public relations usually study communication, journalism, or business. 79% of assistant directors of public relations hold a bachelor's degree, and 8% hold an master's degree. We analyzed 537 real assistant director of public relations resumes to see exactly what assistant director of public relations education sections show.

The most common colleges for assistant directors of public relations are the Syracuse University and the Syracuse University.

There are also many online assistant director of public relations courses to help get the education required to be an assistant director of public relations.

What education do you need to become an assistant director of public relations?

What degree do you need to be an assistant director of public relations?

The most common degree for assistant directors of public relations is bachelor's degree, with 79% of assistant directors of public relations earning that degree. The second and third most common degree levels are master's degree degree at 8% and master's degree degree at 8%.
  • Bachelor's, 79%
  • Master's, 8%
  • Associate, 8%
  • High School Diploma, 3%
  • Other Degrees, 2%

What should I major in to become an assistant director of public relations?

You should major in communication to become an assistant director of public relations. 24% of assistant directors of public relations major in communication. Other common majors for an assistant director of public relations include journalism and business.

Most common colleges for assistant directors of public relations

Assistant directors of public relations often get their degrees at Syracuse University, University of Maryland - College Park, and Florida State University. Here are the most common colleges for assistant directors of public relations in the US based on their resumes.
Assistant director of public relations common collegePercentages
Syracuse University11.69%
University of Maryland - College Park9.09%
Florida State University7.79%
The University of Alabama6.49%
Temple University6.49%

Best majors for assistant directors of public relations

RankMajorPercentages
1Communication23.9%
2Journalism15.6%
3Business10.5%
4Public Relations7.4%
5English7.1%

Best colleges for assistant directors of public relations

The best colleges for assistant directors of public relations are Northwestern University, Stanford University, and University of Southern California.

An assistant director of public relations with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for assistant directors of public relations. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become assistant directors of public relations.

1. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

2. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

3. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

4. San Diego State University

San Diego, CA • Private

In-state tuition

$7,488

Enrollment

30,018

5. Boston University

Boston, MA • Private

In-state tuition

$53,948

Enrollment

17,238

6. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

7. University of Illinois at Urbana-Champaign

Champaign, IL • Private

In-state tuition

$15,094

Enrollment

32,974

8. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

9. SUNY College at Plattsburgh

Plattsburgh, NY • Private

In-state tuition

$8,369

Enrollment

5,229

10. George Washington University, The

Washington, DC • Private

In-state tuition

$55,230

Enrollment

12,161

20 best online courses for assistant directors of public relations

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1. Introduction to Public Relations and the Media

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This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan...

2. Communicating with the Public

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Rooted in theater, journalism and humanities practices, this course presents tools and techniques that help you improve your public-facing communication skills, particularly when describing your work to a lay audience. Whether it’s a 30-second elevator pitch or speaking to a large organization, “Communicating with the Public” will boost your confidence in any speech-communication scenario...

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4. Press Coverage, Publicity & Public Relations For Branding

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4.3
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Public relations to reach 100,000+ people with influencer marketing, publicity, and press coverage for personal branding...

5. Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

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Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing...

6. Leadership for Public Health Crises

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Leadership for Public Health Crises will enable current and prospective managers, directors, unit heads, and elected officials to effectively lead their organizational response to profound health-related emergencies and to build leadership capacity across multiple sectors, agencies, organizations, and divisions. This series of courses prepares graduate students (in, e.g., public administration, public health, social work, business, homeland security, education, and related fields) and...

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8. Communication Skills Masterclass - Your Communication Guide

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9. Breastfeeding: Public Health Perspectives

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Engaging in this course will provide you with the opportunity to think about breastfeeding and its public health implications. The Socio-Ecological Model will be the framework of the course as we think about how each level of the Model (individual, interpersonal, community, organizational, and public policy) impacts breastfeeding practices in the United States, and globally. Through short video lectures you will be introduced to relevant topics related to the public health perspectives of...

10. The Art of Communications - Become A Master Communicator

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Communication skills training. Confidence. Public Speaking. Promotion. Body Language. Pay raise. Job interview. Speech...

11. The Ultimate Public Relations Masterclass

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12. Communication Skills for Beginners

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Start Building Your Communication Skills Now...

13. Public Speaking & Communicating: Skip Theory, Master the Art

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14. Communication Skills - 7 Communication Courses In 1

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15. Executive Communication Training

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Being a great leader without being a great communicator is nearly impossible...

16. Public Speaking: A tactical approach

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17. Communication Fundamentals: How To Communicate Better

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18. Communication Skills Masterclass: Speak Like A Leader

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19. Business Communication Skills: Handling Clients & Customers

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20. Public Speaking for People Who Hate Public Speaking

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Public Speaking for People Who Hate Public Speaking - Presentation Skills - Communication Skills and Storytelling...

Top 10 most affordable universities for assistant directors of public relations

The most affordable schools for assistant directors of public relations are Baruch College of the City University of New York, university of florida, and suny farmingdale.

If the best universities for assistant directors of public relations are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for assistant directors of public relations.

1. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

2. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

3. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

4. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

5. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

6. Brooklyn College of the City University of New York

Brooklyn, NY • Private

In-state tuition

$7,240

Cost of attendance

13,991

7. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

8. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

9. California State University - Los Angeles

Los Angeles, CA • Private

In-state tuition

$6,749

Cost of attendance

14,823

10. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

Top 10 hardest universities to get into for assistant directors of public relations

The hardest universities for assistant directors of public relations to get into are Northwestern University, Stanford University, and University of Southern California.

Some great schools for assistant directors of public relations are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for assistant directors of public relations based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

3. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

4. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

5. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

6. George Washington University, The

Washington, DC • Private

Admissions rate

42%

SAT average

1,380

7. New York University

New York, NY • Private

Admissions rate

20%

SAT average

1,419

8. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

9. Harvard University

Cambridge, MA • Private

Admissions rate

5%

SAT average

1,520

10. Southern Methodist University

Dallas, TX • Private

Admissions rate

51%

SAT average

1,395

Top 10 easy-to-apply-to universities for assistant directors of public relations

The easiest schools for assistant directors of public relations to get into are Oklahoma Wesleyan University, barry university, and notre dame college.

Some schools are much easier to get into. If you want to start your career as an assistant director of public relations without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for assistant directors of public relations.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

3. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

4. Rochester University

Rochester Hills, MI • Private

Admissions rate

100%

SAT average

1,002

5. Notre Dame de Namur University

Belmont, CA • Private

Admissions rate

82%

SAT average

983

6. Grand View University

Des Moines, IA • Private

Admissions rate

92%

SAT average

1,060

7. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

8. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

9. Kean University

Union, NJ • Private

Admissions rate

86%

SAT average

991

10. Saint Joseph's College of Maine

Standish, ME • Private

Admissions rate

84%

SAT average

1,069

Average assistant director of public relations salary by education level

According to our data, assistant directors of public relations with a Master's degree earn the highest average salary, at $59,082 annually. Assistant directors of public relations with a Bachelor's degree earn an average annual salary of $50,895.
Assistant director of public relations education levelAssistant director of public relations salary
Master's Degree$59,082
Bachelor's Degree$50,895

Assistant director of public relations education FAQs

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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