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Assistant director of public relations skills for your resume and career

Updated January 8, 2025
4 min read
Quoted expert
Clarke Caywood
Below we've compiled a list of the most critical assistant director of public relations skills. We ranked the top skills for assistant directors of public relations based on the percentage of resumes they appeared on. For example, 27.0% of assistant director of public relations resumes contained press releases as a skill. Continue reading to find out what skills an assistant director of public relations needs to be successful in the workplace.

15 assistant director of public relations skills for your resume and career

1. Press Releases

Here's how assistant directors of public relations use press releases:
  • Created all written publicity material, including press releases, newspaper and radio/television advertisements.
  • Build content and graphic creation for websites and social handles -Write and assemble press releases, newsletters, and press kits.

2. Alumni

Alumni is a term used for graduate students of a school, college, university, or any other educational institution. The term is also used for employees of a company or a previous member of a group or an organization that has been retired. Alumni represent the institutions or organizations that they were previously associated with.

Here's how assistant directors of public relations use alumni:
  • Staffed Pharmacy and Engineering Colleges and assisted in Alumni Magazine Assembled over 20 award-winning publications for all sports from CoSIDA.
  • Transformed Duquesne Alumni Magazine into provocative thought piece which showcased university professors speaking out on issues of the day.

3. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how assistant directors of public relations use graphic design:
  • Supervised editing and graphic design of all campus publications.
  • Honed my online content creating skills as well as my graphic design skill for the last 3 years as webmaster.

4. External Communications

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how assistant directors of public relations use external communications:
  • Assisted president with internal and external communications: editorials, presentations, employee outreach and education.
  • Led internal/external communications for a U.S. News top-40 ranked liberal arts institution.

5. Feature Stories

Here's how assistant directors of public relations use feature stories:
  • Work in conjunction with various university departments to develop feature stories for universitypublications.
  • Defined PR plan that included media and analyst relations, feature stories and byline articles, speakers bureau and awards programs.

6. Press Conferences

Here's how assistant directors of public relations use press conferences:
  • Produced press conference announcing the complete renovation of the opera house and the concurrent giving campaign.
  • Tasked with documenting the event through recording press conferences, red carpets and workshops.

7. Web Content

Here's how assistant directors of public relations use web content:
  • Created public relations program and helped guide marketing program development for start-up Web content management software vendor.
  • Leveraged media coverage/product announcements for social media, email marketing, and web content.

8. Event Planning

Here's how assistant directors of public relations use event planning:
  • Worked with store staff on event planning, and also interacted with store customers during the actual events.
  • Managed a variety of responsibilities including Human Resources, Public Relations and special event planning.

9. Communications Strategy

A communications strategy helps a company build positive relationships with the public and optimize internal and external operations.

Here's how assistant directors of public relations use communications strategy:
  • Coordinate communications strategy and tactical direction within the University of Minnesota's health enterprise.
  • Assisted in the developed marketing and communications strategy and materials; served as secondary media contact; maintained web site.

10. NCAA

Here's how assistant directors of public relations use ncaa:
  • Serve on the Policy Committee for a NCAA Division I swimming League, the Coastal Collegiate Swimming Association.
  • Serve as the conference's primary contact for 12 NCAA Division I varsity sports.

11. Biographies

Here's how assistant directors of public relations use biographies:
  • Drafted, edited and published company's newsletter, along with the biographies of all stylists throughout the New York area.
  • Composed and edited press releases, pitches, save the date, biographies, radio spots and messaging documents.

12. Photo Shoots

A photoshoot is a series of photographs that a photographer takes of someone, usually of a model or a famous person, to be used in a newspaper or a magazine. The goal of a photoshoot is to achieve a predetermined visual objective. Later, these images can be used for editing or post-production..

Here's how assistant directors of public relations use photo shoots:
  • Organized all media relations, press release and organizational presentations to coordinate photo shoots and statewide promotion events.
  • Produced and directed celebrity photo shoots, collaborating with visiting photographers, reporters and video crews.

13. Spokesperson

A spokesperson advertises and represents a company, organization, or brand's message in public to the target consumers and audiences. The aim is to promote, maintain and build the right image for a business. Spokespeople ought to own a professional capacity and be an ethical representative on behalf of their authority. They should know their audience and capture their attention and adjust their interest according to a service or goods they want by using real-world examples.

Here's how assistant directors of public relations use spokesperson:
  • Served as official spokesperson for expeditionary forces and issues for both general operations and crisis response.
  • Served as the agency spokesperson across a nine-county jurisdiction.

14. Facebook

Here's how assistant directors of public relations use facebook:
  • Utilized social media outlets (Facebook, Twitter) to promote special events and increase university awareness.
  • Contributed to FUEL TV blog creating content, and community management (MySpace, Facebook ).

15. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how assistant directors of public relations use promotional materials:
  • Developed, designed, wrote and published newsletters, promotional materials, and policies and procedures manuals for the company.
  • Developed campaign strategy, created promotional materials and appeals, handled publicity and media relations, trained and organized volunteers.
top-skills

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Clarke Caywood

Professor (founder group of IMC and PR in Medill) Joint Doctorate in Business and Journalism - Univ. Wis. Madison, Northwestern University

Rapid and changing from competitors who offer advanced textual intelligence systems to track brands, employees, competitors, public figures, customers, and more.
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List of assistant director of public relations skills to add to your resume

Assistant director of public relations skills

The most important skills for an assistant director of public relations resume and required skills for an assistant director of public relations to have include:

  • Press Releases
  • Alumni
  • Graphic Design
  • External Communications
  • Feature Stories
  • Press Conferences
  • Web Content
  • Event Planning
  • Communications Strategy
  • NCAA
  • Biographies
  • Photo Shoots
  • Spokesperson
  • Facebook
  • Promotional Materials
  • Twitter
  • Customer Service
  • Public Relations Efforts
  • Public Speaking
  • Event Management
  • Editorials
  • Public Events
  • Pr Campaigns
  • Writing Press Releases
  • Press Coverage
  • Community Relations Programs
  • Press Kits
  • Community Events
  • Crisis Management
  • Capital Campaign
  • Government Officials
  • Public Relations Strategies
  • Community Organizations
  • Press Materials
  • HR
  • Student Organizations

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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