How To Become An Assistant Marketing Coordinator: What It Is and Career Path

What is an assistant marketing coordinator and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Charles Richardson Ph.D.

An assistant marketing coordinator supports the marketing coordinator by performing various tasks such as taking down meeting notes, preparing marketing presentations, coordinating with the rest of the marketing team, and assisting with the development of marketing campaigns.

More than that, an assistant marketing coordinator may also be responsible for managing the schedule of the marketing coordinator, answering emails, facilitating meetings, and ensuring that marketing pipelines are in order. They work closely with the rest of the marketing team and, as you would expect, report directly to the marketing coordinator. In time, they often become marketing coordinators themselves and have higher responsibilities.

If you want to become an assistant marketing coordinator, you would need to have a degree in communication, marketing, or some other similar major. Since this is usually an entry-level job, prior work experience is not required but is definitely an advantage. Moreover, you would need to be proficient in basic computer programs as well as marketing tools (web analytics, social media management programs, database management tools, office tools, etc.)

What general advice would you give to an assistant marketing coordinator?

Charles Richardson Ph.D.

Dean of the College of Business, Misericordia University

- Know Thyself - likes/dislikes.
- Develop social and cultural intelligence.
- Continuous learner - Develop a love for reading.
- Develop board of advisors.
- Talk to people. Relationships rule!

ScoreAssistant Marketing CoordinatorUS Average

Salary

4.0

Avg. Salary $51,586

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 11.06%

Black or African American 5.16%

Hispanic or Latino 12.33%

Unknown 5.00%

White 66.31%

Gender

female 63.27%

male 36.73%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become an assistant marketing coordinator

Explore assistant marketing coordinator education requirements

Most common assistant marketing coordinator degrees

Bachelor's

75.1 %

Associate

12.8 %

Master's

7.0 %

Start to develop specific assistant marketing coordinator skills

Skills	Percentages
Customer Service	12.18%
Event Planning	8.40%
Database Management	6.38%
Facebook	5.41%
Press Releases	4.82%

Complete relevant assistant marketing coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New assistant marketing coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an assistant marketing coordinator based on U.S. Bureau of Labor Statistics data and data from real assistant marketing coordinator resumes.

Research assistant marketing coordinator duties and responsibilities

Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.
Create trade show promotional giveaways, proposal bid covers, newspaper and industry magazine advertisements for award-winning consulting and engineering firm.

Prepare your assistant marketing coordinator resume

When your background is strong enough, you can start writing your assistant marketing coordinator resume.

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