How To Become An Assistant Publicist: What It Is and Career Path

What is an assistant publicist and how to become one

Updated January 8, 2025

2 min read

There is more than meets the eye when it comes to being an assistant publicist. For example, did you know that they make an average of $23.92 an hour? That's $49,744 a year! Between 2018 and 2028, the career is expected to grow 8% and produce 22,300 job opportunities across the U.S.

ScoreAssistant PublicistUS Average

Salary

3.9

Avg. Salary $49,744

Avg. Salary $59,228

Stability level

7.3

Growth rate 8%

Growth rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.31%

Black or African American 10.11%

Hispanic or Latino 12.00%

Unknown 5.09%

White 66.90%

Gender

female 70.62%

male 29.38%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become an assistant publicist

Explore assistant publicist education requirements

Most common assistant publicist degrees

Bachelor's

88.9 %

Associate

4.6 %

Master's

3.9 %

Start to develop specific assistant publicist skills

Skills	Percentages
Press Releases	30.64%
Writing Press Releases	16.81%
Promotional Materials	5.93%
Press Materials	5.72%
NYC	5.51%

Complete relevant assistant publicist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New assistant publicists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an assistant publicist based on U.S. Bureau of Labor Statistics data and data from real assistant publicist resumes.

Research assistant publicist duties and responsibilities

Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
Create and maintain lists of editorial and artist contacts; create artist biographies.
Coordinate interview and booking requests with representatives from major talent agencies.
Pitch client product reviews to different outlets and actively follow-up with bloggers, YouTube subscribers and professional publications.

Prepare your assistant publicist resume

When your background is strong enough, you can start writing your assistant publicist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an assistant publicist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable assistant publicist resume templates

Build a professional assistant publicist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your assistant publicist resume.