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Assistant publicist skills for your resume and career
Updated January 8, 2025
1 min read
Below we've compiled a list of the most critical assistant publicist skills. We ranked the top skills for assistant publicists based on the percentage of resumes they appeared on. For example, 30.6% of assistant publicist resumes contained press releases as a skill. Continue reading to find out what skills an assistant publicist needs to be successful in the workplace.
15 assistant publicist skills for your resume and career
1. Press Releases
Here's how assistant publicists use press releases:
- Assist with PR campaigns for releases and tours for various bands, artist management, promoting, write press releases
- Write, update, maintain, and distribute clients' press kits, press releases, and personal biographies.
2. Writing Press Releases
Here's how assistant publicists use writing press releases:
- Demonstrated responsibilities for writing press releases, and launching meetings
- Performed various public relations duties including: writing press releases, developing press kits, contacting media, and creating promotional materials
3. Promotional Materials
Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.
Here's how assistant publicists use promotional materials:
- Coordinated production processes for all promotional materials.
- Assisted in development of a marketing plan and promotional materials including, magazine advertisements, press releases and online membership registration.
4. Press Materials
Here's how assistant publicists use press materials:
- Created press materials, coordinated media mailings, pitched media and organized national book tours for over 80 authors.
- Pitch and book local and national print, TV and online media; write press materials.
5. NYC
NYC stands for New York City.
Here's how assistant publicists use nyc:
- Analyzed and compiled statistical data regarding media coverage of NYC tourism industry.
- Attend and plan fundraisers and events in which I participated as a representative of the Public Advocate s office of NYC.
6. Public Relations Firm
Here's how assistant publicists use public relations firm:
- Assisted in publicity and public relations for New York-based, boutique public relations firm.
- Scoop Marketing is an independent Public Relations firm.
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Here's how assistant publicists use fiction:
- Specialized in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.
- Developed promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
8. Pitch Letters
Here's how assistant publicists use pitch letters:
- Communicate promotional outreach to radio programs and event coordinators through e-mail correspondence and pitch letters.
- Researched radio talk show opportunities and developed tailored pitch letters.
9. Book Tours
Here's how assistant publicists use book tours:
- Planned book tours for high profile authors across the country, including Sarah Palin and Daniel Silva.
10. Trade Shows
Here's how assistant publicists use trade shows:
- Coordinated media activity at annual trade shows and assisted exhibitors with additional publicity opportunities.
- Coordinated and attended trade shows including International Association of Culinary Professionals and the Fancy Food Show.
12. Press Coverage
Here's how assistant publicists use press coverage:
- Track press coverage for a range of clients in print, broadcast, online and social media outlets.
- Pitched and secured clients press coverage in print, online and broadcast outlets.
13. Facebook
Here's how assistant publicists use facebook:
- Utilize Blogs and Social Media (Facebook and Twitter) to promote Green Light Go artists and the press they receive.
- Set up and updated client Facebook accounts to increase traffic and spotlight career happenings.
14. Event Planning
Here's how assistant publicists use event planning:
- Assisted the Communications Director in operation of social media, event planning, volunteer coordinating, and organization of community outreach
- Conducted product research Set up business meetings between engineers and clients Managed social media Assisted in event planning and implementation
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List of assistant publicist skills to add to your resume
The most important skills for an assistant publicist resume and required skills for an assistant publicist to have include:
- Press Releases
- Writing Press Releases
- Promotional Materials
- Press Materials
- NYC
- Public Relations Firm
- Fiction
- Pitch Letters
- Book Tours
- Trade Shows
- Author Tours
- Press Coverage
- Event Planning
- Author Events
- Biographies
- Photo Shoots
- Clips
- A-List
- Client Relations
- Travel Arrangements
Updated January 8, 2025
Updated January 8, 2025