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Job outlook for assistant to the directors of marketing in the United States
Assistant to the director of marketing job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected assistant to the director of marketing job growth rate is -8% from 2018-2028.
About -286,900 new jobs for assistant to the directors of marketing are projected over the next decade.
Assistant to the director of marketing salaries have increased 13% for assistant to the directors of marketing in the last 5 years.
There are over 8,094 assistant to the directors of marketing currently employed in the United States.
There are 8,242 active assistant to the director of marketing job openings in the US.
The average assistant to the director of marketing salary is $97,059.
Are assistant to the director of marketing jobs in demand?
Assistant to the director of marketing job and salary trends over time
Assistant to the director of marketing jobs over time
Assistant to the director of marketing job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 8,094 | 0.00% |
| 2020 | 8,350 | 0.00% |
| 2019 | 9,140 | 0.00% |
| 2018 | 9,680 | 0.00% |
| 2017 | 10,090 | 0.00% |
Average assistant to the director of marketing salary over time
Assistant to the director of marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $97,059 | $46.66 | +3.6% |
| 2024 | $93,645 | $45.02 | +2.6% |
| 2023 | $91,261 | $43.88 | +3.4% |
| 2022 | $88,293 | $42.45 | +2.8% |
| 2021 | $85,909 | $41.30 | +4.7% |
Assistant to the director of marketing jobs by state
Most common states for assistant to the directors of marketing
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 74 | 11% |
| 2 | Massachusetts | 6,859,819 | 162 | 2% |
| 3 | Virginia | 8,470,020 | 132 | 2% |
| 4 | Washington | 7,405,743 | 129 | 2% |
| 5 | California | 39,536,653 | 466 | 1% |
| 6 | New York | 19,849,399 | 201 | 1% |
| 7 | Texas | 28,304,596 | 164 | 1% |
| 8 | Illinois | 12,802,023 | 102 | 1% |
| 9 | Pennsylvania | 12,805,537 | 93 | 1% |
| 10 | Ohio | 11,658,609 | 69 | 1% |
| 11 | New Jersey | 9,005,644 | 67 | 1% |
| 12 | Minnesota | 5,576,606 | 58 | 1% |
| 13 | Connecticut | 3,588,184 | 51 | 1% |
| 14 | Maryland | 6,052,177 | 50 | 1% |
| 15 | Oregon | 4,142,776 | 49 | 1% |
| 16 | Indiana | 6,666,818 | 45 | 1% |
| 17 | Colorado | 5,607,154 | 45 | 1% |
| 18 | Wisconsin | 5,795,483 | 44 | 1% |
| 19 | Arizona | 7,016,270 | 43 | 1% |
| 20 | Delaware | 961,939 | 11 | 1% |
Assistant To The Director Of Marketing job outlook: Expert opinions
Our panel of assistant to the director of marketing experts
University of North Georgia
Towson University
University of West Georgia
Clarion University of Pennsylvania
Auburn University-Montgomery
Delta State University
Western New England University
What hard/technical skills are most important for Assistant To The Directors Of Marketing?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What hard/technical skills are most important for Assistant To The Directors Of Marketing?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
Dr. Sooho Lee
Director, Master of Public Administration (MPA) Program, Professor of Public Administration and PolicyUniversity of West Georgia
Department of Civic Engagement & Public Service
What skills stand out on Assistant To The Director Of Marketing resumes?
Dr. Sooho Lee: The most important skills should be analytical, communication, strategic planning, and leadership skills.
What skills will help Assistant To The Directors Of Marketing earn the most?
Dr. Sooho Lee: It depends on the nature of the job. Generally speaking, analytical competence, communication, strategic planning, and leadership skills will greatly help one earn more.
What are the biggest trends we'll see in the Assistant To The Director Of Marketing job market given the pandemic?
Dr. Miguel Olivas-Luján Ph.D.: As the economy "reopens" (thanks to appeased fears of contagion driven by vaccination, herd immunity, people worn out by the lockdowns, warmer weather, etc.), we should see workforce adjustments across industries and occupations. Already in March, unemployment was returning to 6% (from a high of 14.8% in April 2020, but after a low of 3.5 in February 2020; https://data.bls.gov/timeseries/LNS14000000). Barring unexpected resistance in the virus variants or other influences, the summer and fall months should give us better job market numbers, but this recovery seems to be benefitting some population segments more than others. The unemployed rate for teenagers was at 13%, followed by Blacks (9.6%), Hispanics (7.9%), Asians (6%), adult men (5.8%), and adult women (5.7%; more detail is available at https://www.bls.gov/news.release/empsit.nr0.htm).
Mary Kiker Ph.D.
Professor of ManagementAuburn University-Montgomery
Department of Business Administration
What will help Assistant To The Directors Of Marketing increase their earning potential?
Mary Kiker Ph.D.: For people in human resource management, earning an HR certification will increase their earning potential (SHRM-CP or PHR).
What are the biggest trends we'll see in the Assistant To The Director Of Marketing job market given the pandemic?
Lisa Cooley: Obviously, we are seeing a lot more flexibility in terms of virtual work. A lot of the jobs I have seen allow for their employees to work remotely (at least a portion of the time).
What will help Assistant To The Directors Of Marketing increase their earning potential?
Harlan Spotts Ph.D.: In marketing, developing digital capabilities is extremely important. Marketing was on the forefront of the digital transition in business. With the amount of commerce that has shifted to the web marketers have to be comfortable with living in the digital space. This will demand new and different strategies. Marketers have always needed to be effective communicators, but now it is not just being a great closer. Marketers need to be effective communicators in writing (text, email, etc.) and verbal (person to person live, as well as person to person online)
Students need to start in college developing skills to be successful. It was interesting, we, in the College of Business, were talking about developing student competency in remote work before the pandemic hit last year. The pandemic accelerated our work, and we are in the process now of approving a certificate in remote work that any undergraduate business student can earn. It is designed to develop those competencies that will be critical for success in the "new normal."