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Brand coordinator skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Dr. Alexander Rose,
Dr. Alexander Rose
Below we've compiled a list of the most critical brand coordinator skills. We ranked the top skills for brand coordinators based on the percentage of resumes they appeared on. For example, 11.2% of brand coordinator resumes contained project management as a skill. Continue reading to find out what skills a brand coordinator needs to be successful in the workplace.

15 brand coordinator skills for your resume and career

1. Project Management

Here's how brand coordinators use project management:
  • Support the Brand Manager with day-to-day client relationships and project management to ensure that projects are completed efficiently and effectively.
  • Conducted project management through directed merchandising presentation execution.

2. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how brand coordinators use sales floor:
  • Maintain proper inventory and merchandise replenishment on sales floor from back stock and truck.
  • Trained new employees on how to assist in transactions and on the sales floor.

3. PowerPoint

Here's how brand coordinators use powerpoint:
  • Created and developed a marketing and sales training manuscript including PowerPoint presentation for Next Level Marketing for dealership promotion events.
  • Created and developed a legitimate marketing plan with PowerPoint for Synergy Placement to achieve its entrepreneurship goals.

4. Brand Management

Here's how brand coordinators use brand management:
  • Brand Management/Ambassador for Consumer Brands: Ensured brand consistency and standards were followed by all online users.
  • Brand management and merchandising for a global luxury accessory brand.

5. Sales Associates

Here's how brand coordinators use sales associates:
  • Trained merchandise coordinators and sales associates to implement merchandising and visual strategies to support company-wide, on-floor programs.
  • Supervised sales associates regarding daily tasks.

6. Digital Marketing

Here's how brand coordinators use digital marketing:
  • Developed a digital marketing strategy employing keyword research for website content production and competitive analysis of keywords to maximize effectiveness.
  • Managed all local social media accounts reporting directly to the Marketing Manager while providing integration across all digital marketing initiatives.

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7. Visual Standards

Visual standards are a set of rules or regulations that define how a product should visuall look to end users.

Here's how brand coordinators use visual standards:
  • Ensured visual standards were upheld to provide a strong brand presence in a variety of markets.

8. Store Management

Here's how brand coordinators use store management:
  • Maintain and develop relationships with store management.
  • Execute the daily operational, day-to-day goals and priorities assigned by store management.

9. Brand Marketing

Here's how brand coordinators use brand marketing:
  • Facilitated design of TTP brand marketing templates to ensure consistency and association with corporate identity for digital and print marketing.
  • Provided professional services as an Independent Contractor to collaborate with management in developing a brand marketing strategy.

10. Regular Communication

Here's how brand coordinators use regular communication:
  • Provide regular communication to Nike to relate success stories regarding outstanding customer engagement.

11. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how brand coordinators use customer service:
  • Collaborated with Work with Operations team in communication efforts with Customer Service Warehouse teams to proactively facilitate any issues/escalations.
  • Developed relationships with a variety of customer service through consistently meeting their needs.

12. Instagram

Here's how brand coordinators use instagram:
  • Created original content for social media platforms including Instagram and Facebook.
  • Developed and monitored social media sites using Facebook and Instagram daily.

13. Retail Store

Here's how brand coordinators use retail store:
  • Negotiated pricing from the manufacturer level to individual retail stores.
  • Directed all aspects of a grand opening marketing program for 35+ new, remodeled, and converted retail stores.

14. Twitter

Here's how brand coordinators use twitter:
  • Develop and execute comprehensive marketing program with emphasis on marketing communications and social media, primarily Twitter and Facebook.
  • Initiated social media accounts on Facebook and Twitter to generate online impressions and customer interaction.

15. Facebook

Here's how brand coordinators use facebook:
  • Developed and monitored digital marketing strategy by linking social media components including website, Facebook, YouTube and Twitter.
  • Researched and created niche blog to connect food industry operators to manufacturers with correlating Facebook and Twitter presence.
top-skills

What skills help Brand Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What type of skills will young brand coordinators need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What skills stand out on brand coordinator resumes?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

Content management, online channels, search engine optimization, and internships.

What soft skills should all brand coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for brand coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What brand coordinator skills would you recommend for someone trying to advance their career?

Andrew Gershoff Ph.D.Andrew Gershoff Ph.D. LinkedIn profile

Department Chair, The University of Texas at Austin

Many marketing jobs require a blend of customer insights, data analytics, and strategic marketing decision making. So developing these skills may be helpful to be ready when the right job comes around. Skills in sales are often overlooked, but these are valuable too and have three advantages:
-There are many excellent opportunities in careers in sales that some students overlook.
-Even if one does not take a job in sales, the skills of deals involving business development, problem-solving, and communication are valuable in any career.
-Getting a job in the first place often involves selling oneself.
So having sales skills are also worth having.

If you can't find a job right away, volunteering is an excellent way to develop skills, make contacts, and stay optimistic. Look for opportunities at non-profit organizations, for example, where you may help out a cause that may be important to you and give you a chance to learn about skills that you may lack. Often, serious volunteers are given access and opportunities that paid employees may not get. It is also not uncommon for a volunteer position to become a paid position when opportunities in the organization arise.

In marketing and business, there are also many excellent one-year master's programs being offered to help students develop focused skills in marketing management, data analytics, and customer insights. Some are even focused on particular industries like health care or technology. These programs offer students a year of in-depth learning as well as career coaching and access to recruiters. They can be a treasured addition for students who have healthy non-business undergraduate degrees who may now want to focus on marketing career goals. Also, the starting salary and responsibility level tend to be significantly more than that of a recent graduate of an undergraduate program.

What technical skills for a brand coordinator stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

List of brand coordinator skills to add to your resume

Brand coordinator skills

The most important skills for a brand coordinator resume and required skills for a brand coordinator to have include:

  • Project Management
  • Sales Floor
  • PowerPoint
  • Brand Management
  • Sales Associates
  • Digital Marketing
  • Visual Standards
  • Store Management
  • Brand Marketing
  • Regular Communication
  • Customer Service
  • Instagram
  • Retail Store
  • Twitter
  • Facebook
  • Graphic Design
  • Event Planning
  • Product Management
  • Product Development
  • Market Research
  • Brand Development
  • Creative Assets
  • ROI
  • YouTube
  • Creative Direction
  • POS
  • Product Knowledge
  • Client Relations
  • Relationship Building
  • Photo Shoots
  • Sales Data
  • Trade Shows
  • Market Trends
  • SEO
  • Press Releases
  • Promotional Materials
  • Retail Locations
  • Giveaways
  • Social Media Sites
  • Customer Issues
  • Social Media Analytics
  • VIP
  • Production Samples

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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