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Snoball has engineered a game-changing technology that empowers individuals to give based upon actions or events. Known as “snoballs,” these triggers for giving are inherently viral, so those who join can quickly and easily share them across their personal social networks, encouraging friends and families to participate. A snoball campaign experiences exponential growth as donors become chief marketers and fundraisers. For companies, the Snoball platform is cause marketing par excellence. For nonprofits, it is an unparalleled vehicle for fundraising. For college and professional sports, it is a formidable tool for harnessing a captive fanbase to donate to a charity, a scholarship fund, or the alumni association. The Snoball technology can be utilized in several of ways: - Facebook App:Engaging for the user and branded for the organization, this customized app allows people to join and easily share snoballs. -iPhone App: Also branded specifically for the organization, the iPhone app allows people to join snoballs at the stadium, in the arena, or on the go. Using Optical Character Recognition, fans can quickly scan their credit card with their mobile device to participate in a snoball. - API: Via Snoball's API, organizations can create a unique Snoball experience on their own website. - White Label:The Snoball engine customized for your needs and with your branding that can be used internally and externally. - Snoball.com:The Snoball website allows individuals and organizations to have their own landing page, create snoballs, and launch campaigns. Snoballs created on the Snoball site can be shared virally and embedded on the organization's own website.