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Poptent is a social video marketing platform that supports professional and freelance videographers to create and manage video projects from start to finish. It offers an array of productivity tools and enables videographers to create portfolios to showcase their work to the professional world. It facilitates relationships between creators and companies seeking solutions to developing branded content. The platform offers threaded discussions, file sharing facilities, and private video sharing options, which help videographers collaborate and assign credit to other creators in their joint projects. Its production capabilities include short form commercials, longer form advertorials, and other video content. RSS feeds, activity monitoring, and status updates allow Poptent members to stay connected with everyone they are following. The platform features an HD-ready video player online, which facilitates viewing and uploading of videos through its video compression codecs. Poptent can be integrated with other popular social networking sites such as Twitter and YouTube. Poptent serves a diverse array of brands such as General Mills, Coca-Cola, GE, Proctor & Gamble, Unilever, Nestle, American Express, LG, Netflix, Frito-Lay, Geico, Novartis, M&M Mars, Budweiser, MillerCoors, Century 21, Callaway Golf, New Line Cinema, Fedex, Anheuser-Busch, NASDAQ OMX, US Bank, New York Life, Amazon, and Nokia. Poptent was launched in 2007 by Rick Parkhill and is operated from Philadelphia, Pennsylvania.