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Contract copywriter skills for your resume and career

Updated January 8, 2025
2 min read
Quoted experts
Doris Frye,
Dr. Christina Fisanick
Below we've compiled a list of the most critical contract copywriter skills. We ranked the top skills for contract copywriters based on the percentage of resumes they appeared on. For example, 19.9% of contract copywriter resumes contained digital marketing as a skill. Continue reading to find out what skills a contract copywriter needs to be successful in the workplace.

15 contract copywriter skills for your resume and career

1. Digital Marketing

Here's how contract copywriters use digital marketing:
  • Write in-depth marketing and advertising copy for GannettLocal, the digital marketing agency under the largest newspaper publishing company.
  • Developed strategically and creatively aligned print and digital marketing materials as well as engaging training presentations for sales representatives

2. WordPress

Here's how contract copywriters use wordpress:
  • Created and maintained the organization's internal website utilizing WordPress.
  • Utilize BrightEdge, WordPress and Google Analytics to oversee and implement SEO.

3. SEO

Here's how contract copywriters use seo:
  • Help enhance SEO by utilizing keywords and phrases within promotional copy Assist in creating content strategies for particular marketing initiatives
  • Created engaging SEO driven content that turned underperforming job descriptions into job advertisements to attract qualified candidates.

4. Web Content

Here's how contract copywriters use web content:
  • Contract web content writer in Thomson Reuters' FindLaw department.
  • Audit and report on clients current social and web content.

5. Email Marketing

Here's how contract copywriters use email marketing:
  • Created and executed email marketing.
  • Develop marketing strategies for more than five unique clients, including email marketing and social media marketing.

6. Copywriting

Here's how contract copywriters use copywriting:
  • Established contract copywriting, editing, and proofreading business for non- profit organizations and direct response agencies.
  • Established new Grainger copywriting guidelines to work with Gregg Reference Manual.

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7. Web Copy

Here's how contract copywriters use web copy:
  • Write assigned web copy, as well as copy for other projects, adhering to the client's brand voice.
  • Articulated the mission, vision and character of Grand Canyon University in creative web copy for its impending website overhaul.

8. Proofread

Proofreading simply carefully checking your text for possible errors like typographical errors or mistakes in grammar, style, and spelling before it can be published or shared. This is generally known as the very last stage of any writing process when you need to fix minor spelling and punctuation mistakes, typos, formatting issues,


and inconsistencies.

Here's how contract copywriters use proofread:
  • Write, edit and proofread content and copy for catalogs and Websites.
  • Proofread all outgoing projects and attended client meetings to ensure satisfaction.

9. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how contract copywriters use email campaigns:
  • Brainstormed strategically effective email campaigns and managed initiation through to execution.
  • Skilled with a variety of project types including email campaigns, SEO articles, general website content and client correspondence.

10. Blog Posts

Blog post refers to information that you write on a blog. It can include content in the form of text, photos, infographics, or videos.

Here's how contract copywriters use blog posts:
  • Craft in-house blog posts to build client brand awareness, boost conversions and ROI.
  • Originated content and researched facts for laymen's terms blog posts.

11. Product Description

Here's how contract copywriters use product description:
  • Edited case studies & produced countless product descriptions & original articles for the company's expansive website.
  • Write all packaging content for new line up of 2017 toys including names and product descriptions.

12. Video Scripts

A video script is a document and an outline for one's digital video. It's a chronological preview that conveys the narrative and message that includes descriptions of scenes, actions, instructions, camera cues, post-production notes, and dialogue that one would want to see in their video.

Here's how contract copywriters use video scripts:
  • Generate interactive content and video scripts for social media initiatives
  • Created collateral materials for safety campaigns and wrote and presented video scripts for in-house monthly, informational television program for employees.

13. Press Releases

Here's how contract copywriters use press releases:
  • Write content for Press Releases, photo capitions and Newsletters.
  • Press releases for Barco Systems, Inc., the leading manufacturer of digital imagining equipment and professional monitors.

14. Direct Response

Here's how contract copywriters use direct response:
  • Managed marketing partner relationships with Riverbed brand and direct response agencies.
  • Direct response experience on personally developed product.

15. Contract Positions

Here's how contract copywriters use contract positions:
  • Outsourced for a contract position within Citicards' e-business operation.
top-skills

What skills help Contract Copywriters find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What contract copywriter skills would you recommend for someone trying to advance their career?

Doris Frye

Senior Instructor, University of South Alabama

Employers consistently tell us that effective communication is both a skill in high demand and one that is often lacking in employees. English majors enter the workforce with exceptional communication and critical thinking skills that are already valued. With the explosion of A.I., these skills will become even more important; English majors' facility with language will become all the more essential. The ability to adapt and respond to A.I. tools will be essential going forward for those with English degrees.

What type of skills will young contract copywriters need?

Dr. Christina FisanickDr. Christina Fisanick LinkedIn profile

Associate Professor of English, California University of Pennsylvania

College graduates in 2021 and beyond, need all of the skills that English programs have to offer: critical thinking, effective communication, creativity, and flexibility. New hires need to be able to adapt to workplace changes quickly and with aplomb, which requires critical thinking and problem solving and the ability to communicate those solutions to a diverse audience clearly and effectively. Those skills are refined and practiced regularly in English programs.

List of contract copywriter skills to add to your resume

Contract copywriter skills

The most important skills for a contract copywriter resume and required skills for a contract copywriter to have include:

  • Digital Marketing
  • WordPress
  • SEO
  • Web Content
  • Email Marketing
  • Copywriting
  • Web Copy
  • Proofread
  • Email Campaigns
  • Blog Posts
  • Product Description
  • Video Scripts
  • Press Releases
  • Direct Response
  • Contract Positions
  • Creative Copy
  • Product Copy
  • Art Directors
  • Facebook
  • Financial Services
  • Edit Copy
  • Target Audience
  • Content Strategy
  • Rebranding
  • Body Copy

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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