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Coordinator of media relations skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

Beth Adele Ph.D.,

Dr. Jiangmeng Helen Liu Ph.D.

Below we've compiled a list of the most critical coordinator of media relations skills. We ranked the top skills for coordinators of media relations based on the percentage of resumes they appeared on. For example, 40.4% of coordinator of media relations resumes contained press releases as a skill. Continue reading to find out what skills a coordinator of media relations needs to be successful in the workplace.

15 coordinator of media relations skills for your resume and career

1. Press Releases

Here's how coordinators of media relations use press releases:

Designed newspaper advertisements, special press releases and other collateral materials.
Composed press releases for media publications, coordinated press conferences and conducted interviews with NBA coaches and players.

2. Policy Issues

Policy issues are key issues that influence the economic, social, and political life of a place where conflicts arise over the direction of government policy. Often the policy issues are general, dealing with broad approaches to problems, such as whether the federal government should increase spending on national defense or whether social security should be privatized in some fashion.

Here's how coordinators of media relations use policy issues:

Communicate AUA events and policy issues through email marketing, issue briefs, and newsletter articles.

3. Political Action Committee

Here's how coordinators of media relations use political action committee:

Doubled political action committee membership in one year

4. Twitter

Here's how coordinators of media relations use twitter:

Maintain content on social media accounts (Facebook, YouTube, Twitter, WordPress) and two Web sites.
Administered Facebook and Twitter pages, liaison between office staff and webmaster, coordinated networking and media projects.

5. YouTube

Here's how coordinators of media relations use youtube:

Developed an all-intensive social media marketing campaign that garnered 3,000 total likes on YouTube videos highlighting different campus celebrities.
Surpassed previous YouTube viewership record and gained national coverage for animal Super Bowl Prediction video.

6. NYC

NYC stands for New York City.

Here's how coordinators of media relations use nyc:

Assisted in arranging appearances and participation of Food Bank for NYC representatives in hunger and poverty related events in NYC.
Forged partnerships with every major NYC chamber of commerce, and placed a company representative on each governing body.

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7. Health Fairs

Here's how coordinators of media relations use health fairs:

Participate in special events, conferences, and health fairs to represent Saving Sight and promote the eye donation process.
Establish relationships and partnerships with community based organizations to market health fair events.

8. Expense Reports

Here's how coordinators of media relations use expense reports:

Prepared annual financial and expense reports and monitored monthly Government Relations administrative and capital budgets expenditures.
Provide administrative support by processing expense reports, lobbying invoices, and filing Federal lobbying disclosures reports.

9. Press Conferences

Here's how coordinators of media relations use press conferences:

Provided logistical assistance for press conferences under supervision of IMS Manager of Media Relations.
Coordinate press conference for ITU Pan-American Cup race.

10. Web Content

Here's how coordinators of media relations use web content:

Planned, produced, and updated web content and media publications.
Developed and managed organizational communications and associated media, including print newsletters, e-newsletters, brochures, advertisements and web content.

11. Service Line

A service line refers to a marked area/line either indoor or outdoors indicating where services are to be received in a given environment usually in public places. In tennis or badminton, it refers to a marked area on the playing court where the ball must be served and if not served on this area, the serving is rendered null.

Here's how coordinators of media relations use service line:

Developed streamlined system to gain referrals into oncology service lines utilizing patient navigators.
Guided strategic planning for clinical service lines to increase community and internal awareness of the hospital system.

12. CME

Continuing Medical Education (CME) is the medical education required for physicians to obtain to earn CME credits needed to maintain their medical licenses. To stay up-to-date and stay relevant in the field, medical professionals need to be active in the field. They can do so by taking courses, attending medical conferences, taking tests, attending workshops, seminars, and be involved in researches.

Here's how coordinators of media relations use cme:

Maintained up to date information on medical license, DEA, CME, vacation, rotation stats, expenses.

13. CMS

A Content Management System or CMS is computer software that works as a framework where content can be assembled and managed by using a database. CMS is an important asset in web development. This platform enables users to create, edit, collaborate on, publish and store digital content. It helps users to manage their content and modify it from a single system.

Here's how coordinators of media relations use cms:

Compile monthly data for 98 hospitals and enter in to Excel Spreadsheet according to CMS guidelines.
Work closely with CMS staff, Congressional offices, other government agencies and insurance companies.

14. Fact Sheets

A fact sheet is a short, typed or handwritten one-page document that contains the most important information about a specific topic, product, substance, or service in the least amount of space. The aim is to convey key facts and points on a topic in a clear, concise, and easily understandable way and to communicate the most relevant information effectively.

Here's how coordinators of media relations use fact sheets:

Researched and wrote news releases, fact sheets, media alerts, backgrounders for various media outlets.
Developed talking points, fact sheets and other training skills to assist Spokespersons with media interactions.

15. PowerPoint

Here's how coordinators of media relations use powerpoint:

Created and conducted analysis on consumer magazine collaboration, representing 40 consumer magazines through written summaries and PowerPoint presentations.
Coordinated the Many Mansions Speakers Bureau, soliciting support from government and community organizations through polished, thorough PowerPoint presentations.

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What skills help Coordinators Of Media Relations find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on coordinator of media relations resumes?

Beth Adele Ph.D.

Director of the Mass Communications Department, Director of Marketing at Lyric Theatre, Oklahoma City University

Resumes that go above and beyond the required academic coursework for a degree get a second look. Internship/externship experience is almost a must to prove demonstrated skills in addition to learning. The pandemic has enhanced the need for virtual communication skills (virtual meeting and social media management). Without being able to hold face-to-face events and conferences, understanding and using online platforms is important. Online security and privacy setting knowledge are also valued.

What hard/technical skills are most important for Coordinators of media relations?

Dr. Jiangmeng Helen Liu Ph.D.

Assistant Professor, Seattle University

Communication skills (verbal and written, especially written) are the critical baseline for a successful career in PR. PR is still about communication and content, even in an era of digital media, memes, and emojis.

Social media management ability is also critical, particularly for entry-level PR positions. Most employers recognize Millennials and, even more, Gen Z are true social media natives and rely on younger, junior staff to navigate their social media accounts. It would be particularly impressive if applicants demonstrate their ability to understand and use Google Analytics, social media analytical tools, media aggregators, and monitoring tools.

An ability with media relations, both digital and traditional, is another critical skill simply because most PR clients demand it. As a result, PR agencies prioritize applicant resumes that showcase experience and accomplishment in successfully generating earned media for their clients and organizations. For this reason, internships that provide an opportunity for students to demonstrate their ability with media relations are highly valuable.

Measurement and research skills are vital as well, although many students might neglect them. As a result, knowledge of basic statistics could set a candidate apart from many other PR majors. It is also necessary that students know how to conduct primary research (both qualitative and quantitative) and interpret the results for the clients.

What coordinator of media relations skills would you recommend for someone trying to advance their career?

Jacqui Lowman Ph.D.

Associate Professor, University of Maine at Presque Isle

If people need to take gap years, I would recommend that they continue to work on their communication skills. Read and write/create content for a wide range of audiences. Continue to learn and use technology. Look for opportunities to demonstrate leadership. And work on self-confidence. Volunteering for nonprofits that could use their help would be excellent. Those are great on resumes, will build skills, and the students will feel amazing helping others with their skills.

What type of skills will young Coordinators of media relations need?

Dr. Douglas MacLeod

Associate Professor of Composition and Communication and Chair of Liberal Studies, SUNY College of Agriculture and Technology at Cobleskill

Although communication skills in high schools and colleges are somehow considered "soft" by some, the fact is the ability to be able to speak effectively, whether orally or through some form of visual media, is never going to go out of style. All graduates, traditional or non-traditional, will need to hone their ability to speak to another person.

And, with what is inevitably going to become a post-COVID world, it seems to be more critical than ever that students take seriously the technologies that are now prevalent and imperative to our ability to connect...Zoom, Microsoft Teams, Skype, even OK, old-fashioned e-mail, we need to build up a better understanding of how these new modes of dialogue can be used in our personal lives and our professional ones.

These are skills that don't come easily, as many seem to believe. Yes, some have a natural ability to converse, and some are very tech-savvy; but most need to be taught those skills, and those students who need to be trained must be open-minded to learn and open-eared to listen.

What soft skills should all Coordinators of media relations possess?

Brittany McElroy

Senior Lecturer, University of North Texas

As far as soft skills go, they are the same skills they've always been- good networking and communication skills. Understand that while a lot can get done in a digital space, a face-to-face connection (even if that is on zoom) can go a lot farther than an email. Some of our recent grads hate having to pick up the phone and make an actual call. They are much more comfortable with text or email, but they need to push themselves out of their comfort zone to connect with people. While I think younger generations have a lot of new skills and perspectives that can be so valuable to potential employers, those old-fashioned networking skills still go a long way.

Do you want to know more?

List of coordinator of media relations skills to add to your resume

The most important skills for a coordinator of media relations resume and required skills for a coordinator of media relations to have include:

Press Releases
Policy Issues
Political Action Committee
Twitter
YouTube
NYC
Health Fairs

Expense Reports
Press Conferences
Web Content
Service Line
CME
CMS
Fact Sheets

PowerPoint
Linkedin
Music Festival
Press Kits
ROI

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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