How To Become A Customer Sales Leader: What It Is and Career Path

What is a customer sales leader and how to become one

Updated January 8, 2025

3 min read

The Customer Sales Leader is in charge of overseeing the sales team. They assist the sales manager in developing and implementing sales strategies. These strategies are aimed towards expanding the customer base and maintaining the company's presence.

To perform efficiently, you must know the products and services offered by your company. Also, you'll set sales targets and motivate the team to reach such targets. Asides from that, you might delegate tasks, set deadlines, and prepare sales reports.

As a Customer Sales Leader, you must have leadership, communication, organization, computer, and customer service skills. You must also be proficient in MS Office. Applicants with a minimum of a bachelor's degree in business and management courses are often preferred when filling a Customer Sales Leader position. Additionally, applicants must have some experience in a related role. Yearly, the customer sales leader earns up to $66,111, which ranges between $41,000 and $108,000.

ScoreCustomer Sales LeaderUS Average

Salary

3.3

Avg. Salary $42,005

Avg. Salary $59,228

Stability level

9.4

Growth rate 5%

Growth rate 0.3%

Diversity

8.5

Race

American Indian and Alaska Native 0.65%

Asian 7.14%

Black or African American 8.80%

Hispanic or Latino 17.58%

Unknown 4.67%

White 61.15%

Gender

female 75.15%

male 24.85%

Age - 42

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 42

Stress level

9.4

Stress level is very high

7.1 - high

Complexity level

5.2

Complexity level is intermediate

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a customer sales leader

Explore customer sales leader education requirements

Most common customer sales leader degrees

Bachelor's

53.2 %

Associate

19.2 %

High School Diploma

16.7 %

Start to develop specific customer sales leader skills

Skills	Percentages
Team-Oriented Environment	31.32%
Customer Service	13.93%
Brand Management	11.28%
Customer Sales	9.18%
Product Knowledge	5.15%

Complete relevant customer sales leader training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New customer sales leaders learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a customer sales leader based on U.S. Bureau of Labor Statistics data and data from real customer sales leader resumes.

Research customer sales leader duties and responsibilities

Manage all lead activity for a specific vertical sales territory, identifying opportunities and engaging appropriate field sales representatives.
Train on POS systems, handling cash, and ringing out customers for various products and services.
Complete weekly payroll duties by evaluating expect payroll hours with actual hours used, complete necessary adjustments and submit payroll.
Train new associates on how to ring on the POS and following all proper cash wrap procedures per company guidelines.

Get customer sales leader experience

Generally, it takes 4-6 years to become a customer sales leader. The most common roles before becoming a customer sales leader include sales associate, cashier team lead and assistant manager.

Apply for customer sales leader jobs

Now it's time to start searching for a customer sales leader job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do customer sales leaders rate their job?

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Customer sales leader reviews

A zippia user wrote a review on Mar 2020

Pros

Safety of the employees and opportunities to learn and leadership