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Job outlook for database marketing managers in the United States
Are database marketing manager jobs in demand?
Database marketing manager job and salary trends over time
Database marketing manager jobs over time
Database marketing manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 1,221 | 0.00% |
| 2020 | 1,168 | 0.00% |
| 2019 | 1,145 | 0.00% |
| 2018 | 1,063 | 0.00% |
| 2017 | 983 | 0.00% |
Average database marketing manager salary over time
Database marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $112,125 | $53.91 | +3.9% |
| 2024 | $107,929 | $51.89 | +1.9% |
| 2023 | $105,910 | $50.92 | +1.6% |
| 2022 | $104,286 | $50.14 | +0.8% |
| 2021 | $103,458 | $49.74 | +1.9% |
Database marketing manager jobs by state
Most common states for database marketing managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 451 | 65% |
| 2 | Utah | 3,101,833 | 924 | 30% |
| 3 | Massachusetts | 6,859,819 | 1,652 | 24% |
| 4 | Washington | 7,405,743 | 1,738 | 23% |
| 5 | New Hampshire | 1,342,795 | 314 | 23% |
| 6 | Virginia | 8,470,020 | 1,854 | 22% |
| 7 | Minnesota | 5,576,606 | 1,205 | 22% |
| 8 | Maryland | 6,052,177 | 1,189 | 20% |
| 9 | Oregon | 4,142,776 | 835 | 20% |
| 10 | Connecticut | 3,588,184 | 674 | 19% |
| 11 | Vermont | 623,657 | 121 | 19% |
| 12 | Colorado | 5,607,154 | 1,010 | 18% |
| 13 | Rhode Island | 1,059,639 | 191 | 18% |
| 14 | South Dakota | 869,666 | 157 | 18% |
| 15 | North Dakota | 755,393 | 133 | 18% |
| 16 | Wyoming | 579,315 | 104 | 18% |
| 17 | Maine | 1,335,907 | 229 | 17% |
| 18 | California | 39,536,653 | 6,405 | 16% |
| 19 | North Carolina | 10,273,419 | 1,593 | 16% |
| 20 | Nebraska | 1,920,076 | 300 | 16% |
Most common cities for database marketing managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Elk Grove Village | 2 | 6% | $97,133 |
| 2 | Owings Mills | 1 | 3% | $112,785 |
| 3 | Ocoee | 1 | 2% | $89,446 |
| 4 | Rockford | 1 | 1% | $96,818 |
| 5 | Stamford | 1 | 1% | $92,688 |
| 6 | San Francisco | 1 | 0% | $130,315 |
| 7 | Tampa | 1 | 0% | $89,299 |
Database Marketing Manager job outlook: Expert opinions
Our panel of database marketing manager experts
Siena College
Siena College
University of Scranton
University of Houston - Downtown
Towson University
University of West Georgia
Tusculum University
Berea College
Old Dominion University
Wayland Baptist University, Anchorage
Western New England University
James Madison University
The College of St. Scholastica
Prairie View A&M University
Arizona State University
University of Oregon
University of Southern California
What will help Database Marketing Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Database Marketing Manager resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What skills will help Database Marketing Managers earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What skills will help Database Marketing Managers earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Database Marketing Managers possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Database Marketing Managers possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What hard/technical skills are most important for Database Marketing Managers?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
Dr. Sooho Lee
Director, Master of Public Administration (MPA) Program, Professor of Public Administration and PolicyUniversity of West Georgia
Department of Civic Engagement & Public Service
What skills stand out on Database Marketing Manager resumes?
Dr. Sooho Lee: The most important skills should be analytical, communication, strategic planning, and leadership skills.
What soft skills should all Database Marketing Managers possess?
Dr. Sooho Lee: Communication, networking, and interpersonal skills.
What skills will help Database Marketing Managers earn the most?
Dr. Sooho Lee: It depends on the nature of the job. Generally speaking, analytical competence, communication, strategic planning, and leadership skills will greatly help one earn more.
Will there be an enduring impact of the coronavirus pandemic on Database Marketing Managers?
Joshua Ray Ph.D.: The COVID response for graduates and for businesses generally is still uncertain but early indications suggest thinking about remote work, leveraging of technology, and entrepreneurial/intrapreneurial inclinations have changed considerably and are likely to persist. Folks who are entering the workforce post-COVID will have to develop a level of comfort working in distributed teams, relying on virtual tools, and initiating and developing innovation.
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
What certifications/licenses/courses can have the biggest impact for Database Marketing Managers?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
What certifications/licenses/courses can have the biggest impact for Database Marketing Managers?
Jay Walker Ph.D.: At least within economics and related fields, I believe the ability to work with data is imperative moving forward. So many processes generate data now and the ability to capture, synthesize, and make sense of data will be important in the years to come. If graduates can do this they can be of great value to prospective employers.
What certifications/licenses/courses can have the biggest impact for Database Marketing Managers?
Dr. Mary Rydesky: What certifications/licenses/courses can have the biggest impact on your job prospects? Emphases on project management and strategic thinking have been joined by certifications in soft skills that support diversity and cultural awareness. Graduates do need technical skills, but with the shift to remote teams and work from home environments pushed the curve. Now, grads need experience in applying their tech skills from a distance.
What will help Database Marketing Managers increase their earning potential?
Harlan Spotts Ph.D.: In marketing, developing digital capabilities is extremely important. Marketing was on the forefront of the digital transition in business. With the amount of commerce that has shifted to the web marketers have to be comfortable with living in the digital space. This will demand new and different strategies. Marketers have always needed to be effective communicators, but now it is not just being a great closer. Marketers need to be effective communicators in writing (text, email, etc.) and verbal (person to person live, as well as person to person online)
Students need to start in college developing skills to be successful. It was interesting, we, in the College of Business, were talking about developing student competency in remote work before the pandemic hit last year. The pandemic accelerated our work, and we are in the process now of approving a certificate in remote work that any undergraduate business student can earn. It is designed to develop those competencies that will be critical for success in the "new normal."
What's a day at work look like for a Database Marketing Manager?
Richard Tate: Probably what it looks like for a student today - a lot of time online, head down, and peering into a device. Businesses have learned that the former traditional business model where many reported to an office, perhaps "on the clock" is really not necessary anymore. Confidence has been gained that employees can work just as effectively from remote locations, perhaps more effectively. We are learning that we can develop trust online and conduct business with others without having direct human interaction. I think this is a paradigm shift for business today.
Dr. Melissa Goodson Ph.D.
Associate Professor, Marketing & ManagementThe College of St. Scholastica
Management and Business Studies
What experience really stands out on Database Marketing Manager resumes?
Dr. Melissa Goodson Ph.D.: At The College of St. Scholastica, we encourage our Business students to find internships prior to graduation. Additionally, students have a unique option to complete a dual degree in Marketing and Management within four years. Faculty members work hard to teach marketable skills for students completing the Marketing and Business Management degrees through experiential learning and real-world examples. Marketing students will leave the program with critical skills including email marketing, website design, strategic planning, social media, and content creation.
Our Career Services team partners with students at any stage in the degree to discuss skills, strengths, and ideas for future employment. Resume review is part of the services offered by this department to help students set themselves up with the best chance of the resume and application materials being seen by the prospective employer.
Dr Rick Baldwin
Associate Professor of PracticePrairie View A&M University
Management and Marketing Department
What general advice would you give to a Database Marketing Manager?
Dr Rick Baldwin: To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.
Are there any particularly good places in the United States for Database Marketing Managers to find work opportunities?
Dr. Donald Siegel: States and cities that are growing (e.g., Arizona, Texas, Colorado, and cities, such as Phoenix, San Antonio, Denver, Austin, and Atlanta).
How do you envision technology impacting Database Marketing Managers in the next 5 years?
T. Bettina Cornwell: While everyone "kinda sorta" had an online presence, our experiences have elevated the importance of a meaningful online face. Technology providers, already advancing at a breakneck pace with AR, VR, IoT, AI, and streaming solutions, will up their game. Some people, brands, and companies in marketing were literally left in the dark, and most have learned from their experience. Thus, we can expect both supply-side and demand-side interest and investment in technology.
Are there any particularly good places in the United States for Database Marketing Managers to find work opportunities?
Gerard Tellis: In addition, because most high-tech, new industry jobs have remained steady or increased and because these have abundant data, skills in big data collection and analysis will be important.