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Deputy communications director skills for your resume and career

Updated January 8, 2025
5 min read
Quoted expert
Taylor Collins Ph.D.
Below we've compiled a list of the most critical deputy communications director skills. We ranked the top skills for deputy communications directors based on the percentage of resumes they appeared on. For example, 21.4% of deputy communications director resumes contained press releases as a skill. Continue reading to find out what skills a deputy communications director needs to be successful in the workplace.

15 deputy communications director skills for your resume and career

1. Press Releases

Here's how deputy communications directors use press releases:
  • Drafted key regional press releases for international and local media that countered terrorist campaigns and highlighted Iraqi Coalition successes.
  • Provided public relations interface activities including press releases, TV/radio appearances and press conferences.

2. Strategic Communications

Strategic communication is the conscious use of communication by an organization to fulfill its mission. It is a prerequisite and a tool for effective policymaking and public participation that facilitates the exchange of information and establishes consensus amongst different points of view and interests.

Here's how deputy communications directors use strategic communications:
  • Managed national media relations in real-time; provided strategic communications counsel; facilitated relationships with party and White House Communications staffs.
  • Developed and executed international strategic communications campaign for the U.S. Department of Agriculture's policy on ethanol.

3. Press Conferences

Here's how deputy communications directors use press conferences:
  • Planned, organized, prepared and staffed media events, including traveling to press conferences and interviews involving the Governor.
  • Implemented a system for electronic media to download audio of press conferences for use by reporters and in radio newscasts.

4. Spokesperson

A spokesperson advertises and represents a company, organization, or brand's message in public to the target consumers and audiences. The aim is to promote, maintain and build the right image for a business. Spokespeople ought to own a professional capacity and be an ethical representative on behalf of their authority. They should know their audience and capture their attention and adjust their interest according to a service or goods they want by using real-world examples.

Here's how deputy communications directors use spokesperson:
  • Served as Governor's spokesperson, responsible for drafting gubernatorial communications and presentations.
  • Served as primary agency spokesperson conducting on-camera and radio interviews.

5. External Communications

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how deputy communications directors use external communications:
  • Developed and managed strategic external communications plans related to media relations, event planning and crisis preparation.
  • Authored daily news releases and external communications for major newspapers on important legislation for Senate Caucus.

6. Web Content

Here's how deputy communications directors use web content:
  • Produced customized Web content that enhanced brand awareness and generated increased web traffic for industry-leading information solutions.
  • Created emails, web content, magazine articles and e-newsletters driving business activity and leadership development.

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7. Op-Eds

Here's how deputy communications directors use op-eds:
  • Wrote/edited releases, op-eds, speeches, City Council testimony, talking points, and tweets.
  • Drafted donations letters, Letters to the Editor, Op-Eds and various other communications pieces.

8. Communications Efforts

Here's how deputy communications directors use communications efforts:
  • Led the communications efforts behind the Governor's primary 2013 initiative, privatization of the state liquor store system.
  • Led committee communications efforts for the Speaker's Task Force for Affordable Natural Gas.

9. Strategic Plan

Here's how deputy communications directors use strategic plan:
  • Led a team of communication specialists for statewide strategic planning/ implementation of HIV/AIDS Education/Behavioral Change Communication programs.
  • Achieved expected campaign outcomes by developing and executing strategic plans for highly competitive FY12 election down ballot races.

10. Fact Sheets

A fact sheet is a short, typed or handwritten one-page document that contains the most important information about a specific topic, product, substance, or service in the least amount of space. The aim is to convey key facts and points on a topic in a clear, concise, and easily understandable way and to communicate the most relevant information effectively.

Here's how deputy communications directors use fact sheets:
  • Developed presidential reports, leaflets, fact sheets, annual plans, blast emails and organizational brochures.
  • Developed informational brochures and fact sheets; drafted position statements.

11. Community Relations

Community Relations refers to the relationship-building strategies companies use with surrounding communities. These relationships are often mutually-beneficial, where a company will support local organizations and communities and receive a stronger customer basis. This differs from public relations, as the focus of community relations is building relationships and goodwill within a community rather than presenting a company's work to the public.

Here's how deputy communications directors use community relations:
  • Provided tactical and strategic internal communications, media relations, and community relations interaction in support of three Navy bases.
  • Launched award-winning education-based community relations program.

12. Press Events

Here's how deputy communications directors use press events:
  • Planned and executed various press events in a time-critical environment with minimal supervision.
  • Coordinated press events, pitched media stories and staffed candidate for print, radio and television interviews.

13. Facebook

Here's how deputy communications directors use facebook:
  • Established and maintain WWH s presence in social media, including Facebook, Twitter and YouTube.
  • Launched paid Facebook and Twitter campaigns to increase followers and engage in targeted areas.

14. Public Affairs

Public Affairs refers to the relationships a company has with its investors and stakeholders. Depending on the size of the corporation, multiple departments may be required to balance the various aspects of public affairs, including any media interaction, government relationships, strategic information reveals, and discussing and managing any company problems.

Here's how deputy communications directors use public affairs:
  • Assisted in producing the senator s monthly public affairs show and managed distribution to stations across the state.
  • Managed all public affairs for the national political organization for Democrats in the U.S. House of Representatives.

15. Twitter

Here's how deputy communications directors use twitter:
  • Doubled the number of Twitter followers for the Council in the first year.
  • Advised and briefed legislators on both traditional and digital communications strategies; developed Facebook and Twitter accounts for key officials.
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Taylor Collins Ph.D.Taylor Collins Ph.D. LinkedIn profile

Coordinator, University of the Incarnate Word

One thing I've heard from several managers recently is a frustration with the lengths they've had to take
to maintain engagement from their employees in this new work-from-home reality. Many workers who
were reliably plugging away when in the office quickly lost their drive without a direct supervisor looking
over their shoulder, and this change has been one of the biggest challenges of efficient remote work.
Moving forward, I expect firms to correct for this frustration by placing a premium on self-starters.
Individuals who can be reliably counted on to complete their tasks, even when they are not kept under
the direct watchful eye of a manager, will be particularly valued. To meet this demand, students need to
use their college experience as an opportunity to build and craft a sense of self-motivation.
Do you want to know more?
Read more about what experts have to say about deputy communications director

List of deputy communications director skills to add to your resume

Deputy communications director skills

The most important skills for a deputy communications director resume and required skills for a deputy communications director to have include:

  • Press Releases
  • Strategic Communications
  • Press Conferences
  • Spokesperson
  • External Communications
  • Web Content
  • Op-Eds
  • Communications Efforts
  • Strategic Plan
  • Fact Sheets
  • Community Relations
  • Press Events
  • Facebook
  • Public Affairs
  • Twitter
  • Crisis Communications
  • Writing Press Releases
  • Logistics
  • Law Enforcement
  • City Officials
  • Public Events
  • EMS
  • Community Events
  • Press Materials
  • YouTube
  • Public Safety
  • State Legislature
  • Blog Posts
  • State Agencies
  • State Government
  • NCIC
  • PowerPoint
  • Media Management
  • Community Outreach
  • Press Inquiries
  • Communications Media
  • Caucus
  • Event Planning
  • CAD
  • HR
  • Non-Emergency Calls
  • Public Relations Strategies
  • Computer System
  • Editorials
  • Public Appearances

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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