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What is a digital communications manager and how to become one
In general, a digital communications manager is in charge of promoting an organization's products and goals to the public, either as part of a specific campaign or on a holistic level. Using the latest digital marketing strategies, they can foster brand awareness and loyalty across a wide-reaching audience.
The primary responsibilities that they fulfill in this capacity include developing strategic communications planning for promotion and dissemination of corporate and marketing content. In addition, they, along with the web team, will create, adapt, improve, and optimize web communication for SEO and organic and keyword search. Moreover, they develop other relevant social media outlets to support and expand the organization's digital presence. Educational requirements include a bachelor's degree in marketing, advertising, or related field. A few years of relevant experience is also desirable.
The average hourly salary for the position is $33.89, which amounts to $70,487 annually. The career is expected to grow in the near future and create new opportunities across the United States.
What general advice would you give to a digital communications manager?
Jeyoung (Jenny) Oh Ph.D.
Assistant Professor of Communication, University of Michigan-Flint
Avg. Salary $70,102
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 57.14%
male 42.86%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Digital communications manager career paths
Key steps to become a digital communications manager
Explore digital communications manager education requirements
Start to develop specific digital communications manager skills
Skills Percentages SEO 7.76% PowerPoint 5.82% A/B 4.99% KPIs 4.84% Digital Marketing 4.53% Complete relevant digital communications manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital communications managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital communications manager based on U.S. Bureau of Labor Statistics data and data from real digital communications manager resumes.Research digital communications manager duties and responsibilities
- Manage an internal development and QA staff with on-going freelance/contractor support.
- Founded and maintain the department HTML newsletter.
- Create daily video memes and post to Facebook.
- Create and maintain content production for Facebook page.
Prepare your digital communications manager resume
When your background is strong enough, you can start writing your digital communications manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital communications manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable digital communications manager resume templates
Build a professional digital communications manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital communications manager resume.
Apply for digital communications manager jobs
Now it's time to start searching for a digital communications manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first digital communications manager job
Are you a digital communications manager?
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Average digital communications manager salary
The average digital communications manager salary in the United States is $70,102 per year or $34 per hour. Digital communications manager salaries range between $45,000 and $107,000 per year.
What am I worth?
How do digital communications managers rate their job?
Digital communications manager reviews
The ability to do tasks in a lot of different areas of marketing
marketing especially retailing products and or fundraising
Unreasonable deadlines.
Updated January 8, 2025
