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What is a digital content manager and how to become one
A digital content manager is in charge of overseeing and enhancing enterprise recognition of content via several media means. As a digital content manager, you must review recent media and business directions to come up with captivating strategies for merchandising. This should help in improving clients' engagements and bring in prospective customers. You are required to handle website trading, answer public questions and issues, and settle client's complaints. You should also evaluate their orders for product improvements. To produce optimum merchandising tools using several software equipment and applications, you must be technologically adept. In some cases, you will often be expected to control and develop web content with the ambition of selling.
The educational requirement for being a digital content manager is a bachelor's degree in a relevant field. Although a master's degree can be used depending on the employer, it is preferable to have the former. It is possible to use a high school degree or GED. In addition to this, you must display excellent analytical, communication, and technological skills. You must as well be creative in actions and reasoning. You would make a yearly salary ranging from $42,000 to $101,000, but an average of $66,065 or $31.76 per hour is the benchmark.
What general advice would you give to a digital content manager?
Nancy Tag
Professor, Program Director, Master's in Branding + Integrated Communications (BIC), The City College of New York
Avg. Salary $72,207
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 48.02%
male 51.98%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Digital content manager career paths
Key steps to become a digital content manager
Explore digital content manager education requirements
Start to develop specific digital content manager skills
Skills Percentages Digital Content 15.83% Digital Marketing 10.82% Project Management 3.83% WordPress 3.66% Google Analytics 3.44% Complete relevant digital content manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital content managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital content manager based on U.S. Bureau of Labor Statistics data and data from real digital content manager resumes.Research digital content manager duties and responsibilities
- Manage search engine optimization (SEO) activities in an effort to drive traffic and achieve higher sales.
- Assess, procure and lead companywide roll out of new CRM program.
- Manage, integrate, implement major facets of several site migrations from WorldNow and WordPress CMS platforms.
- Manage creation of micro website platform on WordPress for independent publishing initiative.
Prepare your digital content manager resume
When your background is strong enough, you can start writing your digital content manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital content manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable digital content manager resume templates
Build a professional digital content manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital content manager resume.
Apply for digital content manager jobs
Now it's time to start searching for a digital content manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first digital content manager job
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Average digital content manager salary
The average digital content manager salary in the United States is $72,207 per year or $35 per hour. Digital content manager salaries range between $48,000 and $107,000 per year.
What am I worth?
How do digital content managers rate their job?
Digital content manager reviews
Unreasonable deadlines.
I love content and marketing overall. As a former journalist turned marketer, I love connecting with audiences and catering to what their interests may be, whether they know it or not yet. As a content director, I get involved in various departments like business development, finance, presidental level and others. Normally, most expect to only be involved in marketing efforts, but that simply isn't true.
I do think that depending on where you are employed some companies are not accustomed as to how involved a content department should be. Oftentimes it's either completely dead or pure chaos with workload. I think content director should be given larger authorities, teams and say regarding strategy. Oftentimes, they are overlooked due to old-school employees assuming they're glorified proofreaders or the grammar people.
Updated January 8, 2025
