How To Become A Digital Content Producer: What It Is and Career Path

What is a digital content producer and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Johnathan Paul

Digital content producers work in content-driven organizations where users expect new information regularly, basically every business with an online presence. Digital content producers create content daily for various platforms, including websites and social media. Depending on the organization, this may be written articles, videos, photos, and graphics.

One of the job's main goals is to create useful content for consumers that interfaces with the business' products or services. For this, the content producer needs an understanding of online content tools and the business' product.

Digital content producers may also lead content teams where each member is responsible for a different task. For example, the graphic designer may create strong visuals for an article written by the content developer. The social media strategist then breaks the article into small pieces to be shared on social media.

To become a digital content producer, you need a bachelor's degree in communication or a relevant field. More importantly, you need three years of experience creating web and social media content.

What general advice would you give to a digital content producer?

Johnathan Paul

Adjunct Professor, University of North Texas

My number one piece of advice for soon-to-be or recent graduates is never to stop learning. I always strive to tell my students to be as diverse as possible. Don't just know one thing; in today's market, you need to know how to do several things. Diversify your tool palette. This will help you in the long run and may lead you to a career path you didn't realize existed.

ScoreDigital Content ProducerUS Average

Salary

4.3

Avg. Salary $54,971

Avg. Salary $59,228

Stability level

9.2

Growth rate 8%

Growth rate 0.3%

Diversity

5.0

Race

American Indian and Alaska Native 0.17%

Asian 6.44%

Black or African American 8.04%

Hispanic or Latino 14.75%

Unknown 5.61%

White 65.00%

Gender

female 44.24%

male 55.76%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress level

9.2

Stress level is very high

7.1 - high

Complexity level

9.4

Complexity level is advanced

7 - challenging

Work life balance

2.8

Work life balance is poor

6.4 - fair

Key steps to become a digital content producer

Explore digital content producer education requirements

Most common digital content producer degrees

Bachelor's

86.6 %

Master's

8.2 %

Associate

4.8 %

Start to develop specific digital content producer skills

Skills	Percentages
Digital Platforms	11.94%
Instagram	6.89%
Facebook	6.74%
Twitter	6.35%
HTML	5.23%

Complete relevant digital content producer training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New digital content producers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital content producer based on U.S. Bureau of Labor Statistics data and data from real digital content producer resumes.

Research digital content producer duties and responsibilities

Manage on air giveaways and daily advertising metrics
Update Facebook and twitter with compelling stories.
Edit videos to be upload to YouTube and Facebook.
Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and Youtube).

Prepare your digital content producer resume

When your background is strong enough, you can start writing your digital content producer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital content producer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital content producer resume templates

Build a professional digital content producer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital content producer resume.