How To Become A Digital Media Assistant: What It Is and Career Path

What is a digital media assistant and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Steve Boddy,

Dr. Tom Hallaq

With almost every business going digital, companies are increasingly needing the help of digital media assistants. Also known as social media assistants, digital media assistants assist the digital manager in creating awareness and promoting a brand or product by using all available digital channels. He/She or she provides administrative support for all digital and media operations, track advertising projects from start to finish, and ensure effective record-keeping.

As per certifications, a person with proven experience as a media assistant or any other administrative role has more chances of getting hired. However, a BSc/BA in Marketing, Advertising, or a related field is often enough. You may need to have some experience in digital advertising and media analytics software.

Apart from these, good research skills and the ability to deliver under tight deadlines and minimal supervision are key. Once you're sure you have all the requirements, you can look forward to earning an average of $39,144 per year working as a digital media assistant.

What general advice would you give to a digital media assistant?

Steve Boddy

Content Director, WorldatWork

Graduates should expect fewer full-time employment opportunities. In some cases these opportunities will be accompanied by enhanced well-being benefits but lower salaries. There may be more contract and seasonal opportunities in the short term, which typically will not offer highly valued benefits like health insurance, retirement, and paid time off.

Full-time employment opportunities and competitive hiring wages are expected in high growth industries like technology, health care, logistics and distribution, and other essential jobs. These are most often accompanied with full benefits, which most recently has included increased offerings in well-being, remote work opportunities, and flexible schedules. However, most other organizations will offer fewer full time employment opportunities and potentially lower wages in job offers (due to supply of jobs and abundance of grads). Other reasons for downward pressure on salaries may include the graduates willingness to accept lower rates in favor of the option to work from home or desired geography. Lastly, more college grads are taking seasonal/contract roles, and may miss out on critical benefit offerings that are reserved for employees only (which often account for ~25 - 35% of their total rewards package).

So why does it matter? In all likelihood, new graduates may not start on the career path they envisioned for themselves, and will likely see slower wage growth over time. According to the WorldatWork 2020-2021 Salary Budget Survey released in August of this year, "The national total salary budget increase average fell this year - dropping to 2.9% - notably sudden, and somewhat expected, due to economic uncertainty. This decline represents a pronounced departure from the anticipated increase to 3.3% projected for 2020 a year ago." This is a tough time to be entering the workforce. The key is to be flexible in their job search. Graduates may have to sacrifice some benefits like healthcare and retirement in order to get "their foot in the door." The current reality is new college graduates are facing the worst job market in over a decade with more competition and lower salaries.

ScoreDigital Media AssistantUS Average

Salary

3.2

Avg. Salary $40,528

Avg. Salary $59,228

Stability level

7.3

Growth rate 8%

Growth rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.34%

Black or African American 10.34%

Hispanic or Latino 12.20%

Unknown 5.12%

White 66.41%

Gender

female 51.54%

male 48.46%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become a digital media assistant

Explore digital media assistant education requirements

Most common digital media assistant degrees

Bachelor's

79.5 %

Associate

8.3 %

Master's

6.0 %

Start to develop specific digital media assistant skills

Skills	Percentages
Digital Marketing	9.99%
Video Production	8.07%
PowerPoint	7.23%
Digital Content	6.08%
Instagram	5.73%

Complete relevant digital media assistant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital media assistants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital media assistant based on U.S. Bureau of Labor Statistics data and data from real digital media assistant resumes.

Research digital media assistant duties and responsibilities

Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
Establish the gallery's Instagram account.
Film and edit videos ranging from 15 second Instagram shorts to three minute promotional videos.
Research, edit, and code in HTML to produce WesConnect, Wesleyan's weekly online alumni newsletter send to ~34k readers

Prepare your digital media assistant resume

When your background is strong enough, you can start writing your digital media assistant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital media assistant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital media assistant resume templates

Build a professional digital media assistant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital media assistant resume.