How To Become A Digital Production Manager: What It Is and Career Path

What is a digital production manager and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Brock Zehr

There is more than meets the eye when it comes to being a digital production manager. For example, did you know that they make an average of $37.68 an hour? That's $78,378 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a digital production manager?

Brock Zehr

Associate Professor of Business & Economics and MBA Director, Huntington University

Social media content development, data analytics, and quality video content generation will all be in greater demand. Employers tell me that the "soft skills" of being a team player, excellent communication skills, integrity, and a strong work ethic are still valued skills.

ScoreDigital Production ManagerUS Average

Salary

6.1

Avg. Salary $78,378

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 34.11%

male 65.89%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a digital production manager

Explore digital production manager education requirements

Most common digital production manager degrees

Bachelor's

70.2 %

Associate

13.3 %

Master's

8.3 %

Start to develop specific digital production manager skills

Skills	Percentages
Digital Marketing	10.85%
Digital Content	10.65%
Adobe Creative Suite	8.83%
Salesforce	7.96%
HTML	7.33%

Complete relevant digital production manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital production managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital production manager based on U.S. Bureau of Labor Statistics data and data from real digital production manager resumes.

Research digital production manager duties and responsibilities

Manage content marketing campaigns, authore and edit CSS and HTML; partner with developers to customize in-house CMS tool.
Manage large-scale CMS development projects involving designers and developers from multiple locations.
Perform administrator duties for the company s SharePoint site by setting up user accounts, granting permissions, and creating folders.
Submit preliminary layout and visual animation.

Apply for digital production manager jobs

Now it's time to start searching for a digital production manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams