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What is a digital program manager and how to become one
The digital program manager acts as a link between customers and their company. Software developers make digital products, and the digital program manager ensures that they get into the hands of clients that want and need them (and that the company earns a profit). They make sure that the process of promoting the digital products and getting them into the hands of consumers goes smoothly.
The digital program manager wears many hats. Some days, they are expected to be a marketing guru and manage ad campaigns to get the word out about the product. Other days, they are the master communicator and work with clients to understand their needs. Most of the time, the digital program manager is in management mode and oversees workflow.
The majority of digital program managers have bachelor's or master's degrees and studied topics like business or communications. They earned their position after years of work in programming and prior project management positions.
What general advice would you give to a digital program manager?
Brock Zehr
Associate Professor of Business & Economics and MBA Director, Huntington University
Avg. Salary $100,853
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 37.79%
male 62.21%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Digital program manager career paths
Key steps to become a digital program manager
Explore digital program manager education requirements
Start to develop specific digital program manager skills
Skills Percentages Digital Transformation 18.86% Digital Marketing 15.38% Project Management 12.83% Program Management 9.13% Digital Content 3.03% Complete relevant digital program manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital program managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital program manager based on U.S. Bureau of Labor Statistics data and data from real digital program manager resumes.Research digital program manager duties and responsibilities
- Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
- Interface with key internal and client stakeholders to define and lead digital and CRM initiatives.
- Own entire worldwide marketing budget, prioritize spends and ensure best ROI (units & mix).
- Provide level of effort estimations and resource requirements in partnership with BA, UX, development and QA project resources.
Apply for digital program manager jobs
Now it's time to start searching for a digital program manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first digital program manager job
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Average digital program manager salary
The average digital program manager salary in the United States is $100,853 per year or $48 per hour. Digital program manager salaries range between $71,000 and $142,000 per year.
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Digital program manager reviews
Project concept, execution - meeting business and Customer expectations.
Updated January 8, 2025
