Digital program manager job description

The Program Manager, Digital Marketing is primarily responsible for overseeing lead generation efforts primarily through various digital marketing channels, including search engine marketing, search engine optimization, email campaigns, online advertising and integrated website content. The Program Manager defines the roadmap for digital marketing and demand activities tools and processes. An additional responsibility of the Program Manager, as subject matter expert, will be to increase digital marketing understanding and competencies across the marketing organization.

Responsible for the management, maintenance, and quality assurance of all online marketing campaigns.

Assist managing all digital marketing projects from start to finish including, websites, landing pages, emails, ads, presentations, and other collateral

Measure and report on the effectiveness of digital marketing activities. Analyze results to identify opportunities for improvement and optimization.

Manage the digital marketing budget and create compelling business cases for future investment in all types of digital media.
Collaborate closely with the local marketing leaders to develop a holistic marketing strategy.
Partner with the marketing analyst and CRM to share reporting, key insights, and recommendations with internal stakeholders on digital campaigns.
Ability to manage and prioritize multiple projects simultaneously
Evaluate, engage, and manage relationships with agencies, freelancers, and other resources.
Be a champion for our audience, partnering with analytics, CRM and digital content teams on audience journey and segmentation work.
Drive SEO/SEM, email, personalization, Google Analytics and digital retargeting metrics to forecast trends
Partner with local marketing, brand, content, CRM, and analyst teams to identify to define and design personalized marketing campaign strategies and tactics to drive digital conversions

Requirements:
Bachelor Degree in Marketing, Communications, Advertising or related field Excellent written, verbal and presentation communications skills Minimum of six years of experienced working directly in digital acquisition and growth marketing including digital, CRM platforms, media, social, email and how they connect to drive result Strong ability to establish processes and drive project execution with minimal guidance amidst multiple priorities and goals Experience in the healthcare industry a plus Experience in managing multiple projects with tight and competing deadlines Experience with Sitecore 8-10 and Oracle Eloqua
Work Type:
Full Time

As a leader in Digital Communications at JP Morgan Chase, you will drive and manage complex programs, assess the scope of partnering product requests for work, and effectively align that work to the appropriate teams. In this role, you will own our intake and demand management process end-to-end, and provide program management oversight for our ongoing Notification re-build - a critical effort supporting the modernization of our entire library of communications.

Your ability to coordinate with and influence the work of partnering product groups towards common program-level goals will directly impact our future success.

You will rely on excellent verbal and written communications skills to inform, influence and report on program progress to senior-level leaders. You will work day-to-day with your team (both product and tech) to ensure the entire book of work is effectively managed. To do this you will lean heavily on your existing skills in JIRA, Excel, and other tools as necessary. You will partner across our Area Product Groups to maintain and improve upon existing demand management procedures.
Responsibilities


The role of Digital Communications Program Manager will include, but not be limited to, the following:

Own our intake process for all new work from end-to-end. Lead discovery sessions, tollgates, and follow-ups and escalations as appropriate.
Manage and report on the entire book of work in JIRA - managing the creation of Epics, and ensuring all our Initiatives, Epics, and stories are documented and updated correctly.

Work directly with partnering product owners to ensure they understand our process and can navigate from initiative creation to end-to-end testing.
Own Epic refinement and execution for tech-to-tech and test-only requests that enter our backlog
Support the Area Product Owner to effectively prioritize sprints and cultivate heathy backlogs
Own the coordination, execution, and reporting of our largest program - the re-build of over 400 communications, moving from our old platform to our new platform.
Ensure all work is done effectively, on-time, and incorporates appropriate controls


Qualifications

- Demonstrated and extensive experience in technology agile program/project management
- Knowledge of agile scrum development methodology and practices
- Strong problem-solving skills
- Experience working with Digital technologies (some Digital communications experience preferred)
- Excellent written and verbal communicator with clear reasoning, organizational and presentation skills
- Excellent JIRA skills - with a history of using it to manage and report on work (ex. JIRA queries)
- Proficient with the Microsoft Office suite
- BA/BS degree or equivalent experience

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.

As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.

Equal Opportunity Employer/Disability/Veterans

Minimum Qualifications Education Level Required: Bachelor's degree.

3-5 years of work experience, with a minimum of two years of direct experience in one or more of the following fields: economic development, government, planning, project management, community engagement and outreach, or related fields.

Demonstrated interest in and passion for broadband infrastructure and digital equity, adoption, and literacy programs. A passion for closing the digital divide in New York and ensuring that solutions pursued by CAO are equitable and just.

Experience with project management, research, and basic data analysis. Prior experience supporting large-scale stakeholder or public engagement programs is a plus, strong facilitation and presentation skills before multiple types of audiences.

Ability to travel in support of CAO projects and stakeholder engagement events.

Duties Description BASIC FUNCTION:

Working closely with and reporting to the state's Senior Director of Digital Equity, this position will be responsible for supporting all statewide digital equity and inclusion initiatives, including developing and implementing New York's State Digital Equity Plan and digital equity grant program.

WORK PERFORMED:

Support drafting and strategy for New York's State Digital Equity Plan in coordination with other State and local government agencies, as well as a diverse range of private and non-profit organizations. The planning process will include:

* Developing and convening a broad network of digital equity stakeholders to identify barriers to broadband adoption, share best practices, and coordinate programmatic interventions.
* Designing and executing events (in person and virtual) to engage a broad network of digital equity stakeholders.
* Managing purchasing, booking, etc. for events; developing and tracking event budgets.
* Developing a comprehensive asset inventory to understand existing programs, resources, and organizations supporting digital equity.
* Drafting and administering a survey to understand barriers to adoption faced by different populations within the state, summarizing and synthesizing results.
* Conducting research and outreach to identify precedent best practices in digital equity and adoption programming that could be replicated in New York.
* Other tasks, as designated by the Senior Director of Broadband Equity.
* Support program design for a Digital Equity Grant Program to support the work of digital equity-focused organizations across the state, including developing eligibility criteria, application requirements, and scoring rubrics.
* Administer the Digital Equity Grant Program, including providing drafting program requirements documents, providing technical assistance to potential grantees, reviewing, and scoring applications, and developing award recommendations.

Provide day-to-day project management of all statewide digital equity and inclusion initiatives for CAO, in service of implementing the State Digital Equity Plan. Plan implementation activities will include:

* Serving as the day-to-day point of contact and manager for consultants supporting CAO digital equity programs.
* Serving as day-to-day point of contact and manager for regional digital equity coalitions receiving grant funding from CAO.
* Designing and executing events (in person and virtual) to engage a broad network of digital equity stakeholders.
* Maintaining relationships with the state's Digital Equity Working Group, State agency digital equity representatives, and other key stakeholders.
* Conducting qualitative and quantitative research and analysis to evaluate CAO's digital equity programs for impact against defined goals, supported by CAO's Research and Data Analysis.
* Other tasks, as designated by the Senior Director of Broadband Equity
* Support preparation of internal documentation relating to CAO contracts and the procurement of contract services.
* Represent CAO's digital equity program internally, preparing briefing materials for ESD, Executive Chamber, and other State agency stakeholders.

Additional Comments Position expected to work onsite and/or remote consistent with NYS and ESD guidelines and needs.