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Digital program manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Davide , Ph.D. Bolchini Ph.D.,

Dr Rick Baldwin

Below we've compiled a list of the most critical digital program manager skills. We ranked the top skills for digital program managers based on the percentage of resumes they appeared on. For example, 18.9% of digital program manager resumes contained digital transformation as a skill. Continue reading to find out what skills a digital program manager needs to be successful in the workplace.

15 digital program manager skills for your resume and career

1. Digital Transformation

Here's how digital program managers use digital transformation:

Launched a digital repository with 100+ real/named IoE/IoT customer references to share their innovative digital transformation stories.
Develop and implement the function-specific process changes associated with digital transformation.

2. Digital Marketing

Here's how digital program managers use digital marketing:

Serve as primary interface and partner to functional experts including external agencies, Central Digital Marketing and regional counterparts.
Partnered with clients to support multiple digital marketing capability initiatives globally.

3. Project Management

Here's how digital program managers use project management:

Reduced schedule risks by incorporating Theory of Constraints into project management process.
Coached, mentored, motivated staff to follow and experiment with the latest trends in Project Management and Leadership methodology.

4. Program Management

Here's how digital program managers use program management:

Program Management professional with 6+ years of global experience in E-commerce domain.
Collaborated with other business units and obtained commitment to establish common program management for the element manager project.

5. Digital Content

Here's how digital program managers use digital content:

Introduced file automation, digital asset library and metadata utilization to deliver digital content more efficiently to global and studio customers.
Establish Ultimate Rewards' presence in emerging channels leveraging social media, ad re-targeting ad digital content partnerships

6. KPIs

Here's how digital program managers use kpis:

Established and spearheaded Digital Optimization Teams by business, focusing improvement efforts on agreed upon KPIs linking clearly defined business objectives.
Utilized knowledge of business, industry and BPM technology to incorporate business process improvements into the Tenet organization with quality-based KPIs.

7. User Experience

Here's how digital program managers use user experience:

Manage cross-divisional project teams that include project managers, business analysts, user experience designers, and user acceptance testers.
Program implemented online shopping along with curb-side pickup and ship to home user experiences.

8. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how digital program managers use product management:

Advanced through positions of increased responsibility in product support and product management based on consistently exceeding goals and expectations.
Provided competitive analysis to product management leadership to enable effective feature management decisions.

9. Client Facing

Here's how digital program managers use client facing:

Supported billing operations and sales staff with day to day client facing communications.
Conducted comprehensive analysis during client facing calls to understand clients advertising objectives.

10. B Testing

Here's how digital program managers use b testing:

Optimized affiliate link copy for maximum clickthrough including A/B testing with headlines.
Performed A/B testing of new execution strategies and communicate findings and recommendations.

11. Internal Stakeholders

Here's how digital program managers use internal stakeholders:

Worked effectively with internal stakeholders and external resources to coordinate aspects of the production of high-quality educational programs.
Created yearly benefits package/program working closely with outside vendors, preferred partners, and internal stakeholders.

12. Facebook

Here's how digital program managers use facebook:

Post stories daily to CBS Sports Radio Facebook and Twitter pages.
Led content marketing, including authoring original branded content for website blog and content shared on Facebook, Twitter and Pinterest.

13. Content Management System

Here's how digital program managers use content management system:

Experienced using a wide variety of content management systems including Oracle.
Maintain and plan content and media through content management system for 11 hyper-local news websites.

14. Digital Program

Here's how digital program managers use digital program:

Create and execute strategies for Integrating Wells Fargo direct investing digital programs throughout the enterprise and externally for customers and prospects.
Led and drove top Digital program, consisting of 8 interrelated projects.

15. Digital Strategy

Digital strategy refers to using technology to improve business performance, including creating new products. It involves the direction an organization will take to create a unique competitive environment in the market.

Here's how digital program managers use digital strategy:

Researched, developed, and presented strategic plan for Retail Services' 3 Year Digital Strategy.
Led initiative to adopt Lifecycle Marketing as the methodology and primary driver for all Digital Strategy decision-making.

What skills help Digital Program Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital program manager resumes?

Davide , Ph.D. Bolchini Ph.D.

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What digital program manager skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What technical skills for a digital program manager stand out to employers?

Meaghan Goodman Ph.D.

Program Director & Assistant Professor, Maryville University

Speech-Language Pathologists help people improve their speech, language, swallowing, hearing, and other communication abilities. The goal of our profession is ultimately to help people effectively communicate and improve quality of life. Therefore, the skills that standout to employers are Speech-Language Pathologists who
-Like to think critically and problem solve,
-Are passionate about the field and demonstrate a desire to continually learn more,
-Are dedicated to serving people and helping them live their best lives,
-And those who possess strong advocacy skills!

What soft skills should all digital program managers possess?

Dr. Daryl Green

Associate Professor of Business, Oklahoma Baptist University

The National Association of Colleges and Employers (NACE) has identified eight competencies associated with career readiness. These soft skills include career management, communication, critical thinking, cultural intelligence, digital literacy, leadership, professionalism, and teamwork. Sadly, most students are not aware of employers' expectation of career readiness competencies. College students who develop these career readiness competencies will be better prepared to compete for future job opportunities.

Do you want to know more?

List of digital program manager skills to add to your resume

The most important skills for a digital program manager resume and required skills for a digital program manager to have include:

Digital Transformation
Digital Marketing
Project Management
Program Management
Digital Content
KPIs
User Experience
Product Management
Client Facing
B Testing
Internal Stakeholders
Facebook
Content Management System
Digital Program

Digital Strategy
UI
Risk Management
QA
A/B
External Stakeholders
Digital Channels
SharePoint
Digital Projects
Email Marketing
Salesforce
PMO
ROI
Direct Reports

Sigma
Business Objectives
Executive Leadership
CRM
Project Scope
API
User Stories
Drupal
Digital Campaigns
Content Marketing
Lead Generation
Email Campaigns
Marketing Campaigns
Search Engine Optimization

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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