How to hire a digital sales specialist

How to hire a digital sales specialist, step by step

Here's a step-by-step digital sales specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a digital sales specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new digital sales specialist
• Step 8: Go through the hiring process checklist

Post a digital sales specialist job for free, promote it for a fee

Post free

1. Identify your hiring needs

   The digital sales specialist hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a digital sales specialist to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a digital sales specialist that fits the bill.

   Here's a comparison of digital sales specialist salaries for various roles:

   Type of Digital Sales Specialist	Description	Hourly rate
   Digital Sales Specialist	Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.	$23-47
   Outside Sales	An outside sales representative is responsible for generating the company's sales and revenues by offering goods and services to existing and potential clients, responding to the customers' inquiries and concerns about the products, and researching on possible leads. Outside sales representatives monitor the current industry trends to identify new business opportunities that would help the business adjust to market changes to achieve profitability goals... Show more	$26-50
   Marketing/Sales Representative	The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction... Show more	$20-44

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Sales
   • Digital Marketing
   • PowerPoint
   • Account Executives
   • Sales Process
   • Digital Solutions
   • Digital Products
   • ROI
   • Sales Strategies
   • Media Sales
   • Account Management
   • Digital Campaigns
   • CRM
   • Client Relationships

   Check all skills

   Responsibilities:

   • Manage existing accounts utilizing a proprietary CRM database tool.
   • Create and present``Powerpoint Presentions . ''
   • Provide a marketing solution that increase the customers ROI.
   • Review PPC and Facebook campaigns daily to ensure they are on target and functioning properly.
   • Well verse in both organic and PPC campaigns as well as white hat SEO methods.
   • Create compelling custom written, verbal and visual advertising recommendations .optimize campaign results and ROI with detail analysis and updates

3. Make a budget

   Including a salary range in your digital sales specialist job description is one of the best ways to attract top talent. A digital sales specialist can vary based on:

   • Location. For example, digital sales specialists' average salary in minnesota is 46% less than in new york.
   • Seniority. Entry-level digital sales specialists 52% less than senior-level digital sales specialists.
   • Certifications. A digital sales specialist with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a digital sales specialist's salary.

   Average digital sales specialist salary

   $69,653yearly

   $33.49 hourly rate

   ---

   Entry-level digital sales specialist salary

   $48,000 yearly salary

   Updated December 18, 2025

4. Writing a digital sales specialist job description

   A good digital sales specialist job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a digital sales specialist job description:

   Digital sales specialist job description example

   UNLIMITED EARNING POTENTIAL (sliding base bonus plus commission) for an independent and ambitious individual to work for 45 year old international company – The largest fitness digital media company in the US and the world with over 5,000 digital media locations across the US, Canada, and the UK!

   Job description:

   You are responsible for selling advertising/commercials to hyper-local (small, medium sized, and regional) businesses. These ads will run on digital entertainment systems inside premier health and fitness facilities. You will also be selling these same businesses interactive mobile advertising (geofencing/mobile targeting). This is cutting edge, affordable advertising that reaches “generation active” - people with active incomes and active lifestyles!

   This position includes:

   • SLIDING BASE BONUS plus UNCAPPED COMMISSIONS – an average first year rep will earn between $75 and $95K with many new hires earning well over $100K their first year!
   • EXCEPTIONAL TRAINING with a senior sales manager and all of the tools and support needed to ensure your success from day one!
   • GENEROUS INCENTIVES/BONUSES - ongoing contests for cash/trips!
   • No weekends
   • Work – life balance. FLEXIBILITY to manage your own schedule.
   • An established territory all within driving distance of your HOME-BASED OFFICE!
   • Company tablet will be provided
   • EXCELLENT BENEFIT PACKAGE!

   Desired skills and experience:

   • Sales hunter mentality - competitive/money motivated
   • Strong phone prospecting, presentation, and closing skills
   • Ability to work independently while maintaining focus on personal goals and productivity
   • Prior advertising sales/appointment setting experience a plus
   • Positive attitude, strong work ethic, and the willingness to follow a proven formula for success!

   Qualified applicants must reside in the city or surrounding area for which they are applying.

   Apply today for immediate consideration!

   Company DescriptionESS - Sourcing candidates for GymTV for over 25 years! The largest fitness digital media company in the US and the world with over 5,000 digital media locations across the US, Canada, and the UK!

   Copy this example

   

5. Post your job

   To find the right digital sales specialist for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with digital sales specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit digital sales specialists who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your digital sales specialist job on Zippia to find and recruit digital sales specialist candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting digital sales specialists requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new digital sales specialist

   Once you've found the digital sales specialist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new digital sales specialist. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a digital sales specialist?