Direct marketing coordinator education requirements

Updated January 8, 2025

4 min read

There are several educational requirements to become a direct marketing coordinator. Direct marketing coordinators usually study business, marketing, or communication. 79% of direct marketing coordinators hold a bachelor's degree, and 9% hold an master's degree. We analyzed 308 real direct marketing coordinator resumes to see exactly what direct marketing coordinator education sections show.

The most common colleges for direct marketing coordinators are the University of Phoenix and the University of Phoenix.

There are also many online direct marketing coordinator courses to help get the education required to be a direct marketing coordinator.

What education do you need to become a direct marketing coordinator?

What degree do you need to be a direct marketing coordinator?

The most common degree for direct marketing coordinators is bachelor's degree, with 79% of direct marketing coordinators earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 7%.

Bachelor's, 79%

Master's, 9%

Associate, 7%

High School Diploma, 3%

Other Degrees, 2%

What should I major in to become a direct marketing coordinator?

You should major in business to become a direct marketing coordinator. 26% of direct marketing coordinators major in business. Other common majors for a direct marketing coordinator include marketing and communication.

Business, 26%

Marketing, 18%

Communication, 12%

Management, 5%

Other Majors, 39%

Most common colleges for direct marketing coordinators

Direct marketing coordinators often get their degrees at University of Phoenix, University of Nevada - Las Vegas, and Salisbury University. Here are the most common colleges for direct marketing coordinators in the US based on their resumes.

Direct marketing coordinator common college	Percentages
University of Phoenix	10.20%
University of Nevada - Las Vegas	10.20%
Salisbury University	6.12%
Northeastern University	6.12%
George Mason University	6.12%

Show more common direct marketing coordinator colleges

Best majors for direct marketing coordinators

Rank	Major	Percentages
1	Business	26.4%
2	Marketing	18.1%
3	Communication	12.0%
4	Management	5.1%
5	Journalism	4.6%

Show more common direct marketing coordinator majors

Best colleges for direct marketing coordinators

The best colleges for direct marketing coordinators are Northwestern University, University of Pennsylvania, and Stanford University.

A direct marketing coordinator with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for direct marketing coordinators. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become direct marketing coordinators.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

4. University of Maryland - College Park

College Park, MD • Private

In-state tuition

$10,595

Enrollment

30,184

5. Ball State University

Muncie, IN • Private

In-state tuition

$9,896

Enrollment

15,529

6. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-state tuition

$9,242

Enrollment

20,592

9. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

10. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

20 best online courses for direct marketing coordinators

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Master your product marketing skills through practical examples and exercises...

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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

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20. Customer Service

4.6

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How to Approach New Customers and Maintain Existing Ones...

Top 10 most affordable universities for direct marketing coordinators

The most affordable schools for direct marketing coordinators are SUNY Farmingdale, fashion institute of technology, and baruch college of the city university of new york.

If the best universities for direct marketing coordinators are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for direct marketing coordinators.

1. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

2. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

3. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

4. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

7. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

8. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

9. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

10. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

Top 10 hardest universities to get into for direct marketing coordinators

The hardest universities for direct marketing coordinators to get into are Northwestern University, University of Pennsylvania, and Stanford University.

Some great schools for direct marketing coordinators are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for direct marketing coordinators based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

SAT average

1,508

2. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

SAT average

1,492

3. Stanford University

Stanford, CA • Private

Admissions rate

SAT average

1,497

4. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. Vanderbilt University

Nashville, TN • Private

Admissions rate

10%

SAT average

1,514

7. Johns Hopkins University

Baltimore, MD • Private

Admissions rate

11%

SAT average

1,513

8. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

9. Carnegie Mellon University

Pittsburgh, PA • Private

Admissions rate

17%

SAT average

1,507

10. Washington University in St Louis

Saint Louis, MO • Private

Admissions rate

15%

SAT average

1,506

Top 10 easy-to-apply-to universities for direct marketing coordinators

The easiest schools for direct marketing coordinators to get into are Oklahoma Wesleyan University, lim college, and university of the incarnate word.

Some schools are much easier to get into. If you want to start your career as a direct marketing coordinator without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for direct marketing coordinators.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

3. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

4. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

5. Kean University

Union, NJ • Private

Admissions rate

86%

SAT average

991

6. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

7. Ursuline College

Pepper Pike, OH • Private

Admissions rate

90%

SAT average

1,102

8. Iona College

New Rochelle, NY • Private

Admissions rate

88%

SAT average

1,089

9. San Francisco State University

San Francisco, CA • Private

Admissions rate

72%

SAT average

1,054

10. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

Average direct marketing coordinator salary by education level

Direct marketing coordinators with a Doctorate degree earn more than those without, at $104,696 annually. With a Master's degree, direct marketing coordinators earn a median annual income of $103,419 compared to $86,997 for direct marketing coordinators with an Bachelor's degree.

Direct marketing coordinator education level	Direct marketing coordinator salary
Master's Degree	$103,419
Bachelor's Degree	$86,997
Doctorate Degree	$104,696

Direct marketing coordinator education FAQs

What is the best college for Direct Marketing Coordinators?

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Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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