Automatically apply for jobs with Zippia

Upload your resume to get started.

Direct marketing coordinator skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical direct marketing coordinator skills. We ranked the top skills for direct marketing coordinators based on the percentage of resumes they appeared on. For example, 17.7% of direct marketing coordinator resumes contained marketing campaigns as a skill. Continue reading to find out what skills a direct marketing coordinator needs to be successful in the workplace.

15 direct marketing coordinator skills for your resume and career

1. Marketing Campaigns

Here's how direct marketing coordinators use marketing campaigns:

Communicated with the Internal Marketing and Creative Departments to finalize direct marketing campaigns.
Coordinated the scheduling of all strategic and tactical marketing campaigns

2. E-Mail Campaigns

Here's how direct marketing coordinators use e-mail campaigns:

Handled reporting for paid search and e-mail campaigns for 3 brands with list serves of over 20,000.
Create and execute various online promotions and e-mail campaigns to get the message out.

3. Customer Data

Here's how direct marketing coordinators use customer data:

Populated and maintained customer database system.
Processed daily, weekly and monthly customer database maintenance in the retail point of sales system, STS.

4. Telemarketing

Here's how direct marketing coordinators use telemarketing:

Motivated telemarketing staff by creating incentive programs.
Developed telemarketing scripts and market surveys.

5. Website Content

Here's how direct marketing coordinators use website content:

Update website content and virtual tours.
Maintained and updated company website content, updated client portal, oversaw security improvements.

6. HTML

Here's how direct marketing coordinators use html:

Provided technical advice regarding HTML set-up, creative layout, writing a text version opening and a review of campaign objectives.
Assisted with creating and managing HumanConcepts Customer Community using basic HTML while keeping populated with assets.

Choose from 10+ customizable direct marketing coordinator resume templates

Build a professional direct marketing coordinator resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your direct marketing coordinator resume.

7. Direct Response

Here's how direct marketing coordinators use direct response:

Directed the launch of over 30 direct response TV advertisements, driving sales and increasing brand awareness at a retail level.
Launched over 30 direct response TV advertisements annually, driving sales and increasing brand awareness in retail segments.

8. Proofread

Proofreading simply carefully checking your text for possible errors like typographical errors or mistakes in grammar, style, and spelling before it can be published or shared. This is generally known as the very last stage of any writing process when you need to fix minor spelling and punctuation mistakes, typos, formatting issues,

and inconsistencies.

Here's how direct marketing coordinators use proofread:

Proofread and updated copy, covers, and the internal database on a daily basis.
Edited and proofread direct mail to ensure error-free production.

9. Print Vendors

Here's how direct marketing coordinators use print vendors:

Served as the primary point of contact for outsourced functions, including database services, mailing services and print vendors.

10. ROI

Here's how direct marketing coordinators use roi:

Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
Prepared monthly program reviews to conduct annual analysis to demonstrated results, calculated ROI and justified strategic and tactical recommendations.

11. External Vendors

A vendor is a term used to describe any supplier of goods or services. Therefore, an external vendor would sell their products or services to an outside company or individual.

Here's how direct marketing coordinators use external vendors:

Worked with various internal departments and external vendors to ensure marketing materials were completed to company standards.
Assured the annual strategic plan is implemented correctly through collaboration of internal and external vendors.

12. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how direct marketing coordinators use market research:

Work with market research to analyze campaign results and make recommendations for department strategies.
Coordinate and research marketing projects in Market Research Department.

13. Approval Process

Here's how direct marketing coordinators use approval process:

Reduced transaction time in submission and approval process by up to 4 days and reduced proofing error margin by 20%.

14. Email Communications

Here's how direct marketing coordinators use email communications:

Key contact person for email communications - prepared, edited and finalized email communications.

15. Production Schedules

The project plan of a film or a documentary that highlights how a production budget will be spent over a given period until its completion is called a production schedule. The scheduling process starts with writing and analyzing the script, which is then broken down to determine and allocate the budget for each scene. The production schedule also includes several elements of the film including; cast actors, special effects, wardrobe, special equipment, stunts, extras, silent bits, production equipment, and many others.

Here's how direct marketing coordinators use production schedules:

Maintain calendar and production schedule for Post-It Notes, a direct marketing initiative.

5 Direct Marketing Coordinator resume examples

Build a professional direct marketing coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your direct marketing coordinator resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Direct Marketing Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on direct marketing coordinator resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young direct marketing coordinators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all direct marketing coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for direct marketing coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What direct marketing coordinator skills would you recommend for someone trying to advance their career?

Charles Richardson Ph.D.

Dean of the College of Business, Misericordia University

- Communications - written and verbal
- Business basics (everyone uses these):
Finance
Management
Marketing
- Six Sigma training
- Microsoft certification (and mastery of Office platform integration)

What technical skills for a direct marketing coordinator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of direct marketing coordinator skills to add to your resume

The most important skills for a direct marketing coordinator resume and required skills for a direct marketing coordinator to have include:

Marketing Campaigns
E-Mail Campaigns
Customer Data
Telemarketing
Website Content
HTML
Direct Response
Proofread

Print Vendors
ROI
External Vendors
Market Research
Approval Process
Email Communications
Production Schedules
Trade Shows

SEO
CMS
Response Rates
Print Production
SQL
Customer Retention

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse business and financial jobs