How to hire a director of group sales

How to hire a director of group sales, step by step

Here's a step-by-step director of group sales hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of group sales job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of group sales
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The director of group sales hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A director of group sales's background is also an important factor in determining whether they'll be a good fit for the position. For example, directors of group sales from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of directors of group sales.

   Type of Director Of Group Sales	Description	Hourly rate
   Director Of Group Sales	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$37-103
   Sales Vice President	Sales vice presidents are top-level executives at a sales, retail, or marketing corporation. Primarily these executives are tasked to direct and lead a sales department or team within the organization... Show more	$43-108
   Regional Sales Vice President	A regional sales vice president is responsible for monitoring the sales performance of the whole sales team within the assigned region, conducting data analysis and market research, and adjusting sales goals and objectives as needed to meet client demands and public interest. Regional sales vice presidents coordinate with each sales team lead to identify business opportunities that would generate more resources for revenues and attract potential clients for business partnerships... Show more	$45-106

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Booking
   • Sales Strategies
   • Sales Process
   • Resorts
   • Customer Satisfaction
   • Sales Objectives
   • Marketing Campaigns
   • Account Management
   • Sales Efforts
   • Direct Reports
   • Reservations
   • Business Development
   • Group Rooms
   • Sales Professionals

   Check all skills

   Responsibilities:

   • Contract group room nights through direct client contact; implement hotel-level tactical sales plans to achieve group booking goals.
   • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
   • Charge with booking all group rooms in every market segment
   • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
   • Develop and maintain relationships with customers involving SMERF, associations, government and corporate organizations.

3. Make a budget

   Including a salary range in your director of group sales job description is a great way to entice the best and brightest candidates. A director of group sales salary can vary based on several factors:

   • Location. For example, directors of group sales' average salary in colorado is 33% less than in california.
   • Seniority. Entry-level directors of group sales earn 64% less than senior-level directors of group sales.
   • Certifications. A director of group sales with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a director of group sales's salary.

   Average director of group sales salary

   $129,739yearly

   $62.37 hourly rate

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   Entry-level director of group sales salary

   $78,000 yearly salary

   Updated January 1, 2026

4. Writing a director of group sales job description

   A job description for a director of group sales role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a director of group sales job description:

   Director of group sales job description example

   • Creating and executing a strategic sales plan for the Group Health line of business
   • Closing new business at or above Dane Streets expected revenue target of $2.5M in annual revenue
   • Building a referenceable client base with a strong 3-5 year growth plan into new services and referral types

   The candidate will be a self-starter who does not require micro-management, and who ideally possesses a rolodex of key relationships with Health Plans in this space at the Chief Medical Officer/Medical Director level.

   Requirements

   • Strong Hunter mentality
   • Demonstrated revenue impact in previous organizations, with proven annual sales > $2M.
   • Excellent communication/presentation skills both written and verbal.
   • Ability to work cross functionally
   • Health Plan knowledge and experience in Commercial Appeals and/or Medicare and Medicaid.

   The Director of Sales is responsible for all aspects of new business development within the national Group Health market. An understanding of the Group Health/Claims marketplace is strongly preferred, along with a rolodex of key industry relationships.

   Benefits

   We offer generous Paid Time Off, excellent benefits package and a competitive salary. If you want to work in an exciting, fast-paced environment where you can provide meaningful contributions, then we encourage you to apply.

   ABOUT DANE STREET:

   A fast-paced, Inc. 500 Company with a high-performance culture, is seeking insightful, astute forward-thinking professionals. We process over 200,000 insurance claims annually for leading national and regional Workers Compensation, Disability, Auto and Group Health Carriers, Third-Party Administrators, Managed Care Organizations, Employers and Pharmacy Benefit Managers. We provide customized Independent Medical Exam and Peer Review programs that assist our clients in reaching the appropriate medical determination as part of the claims management process.

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5. Post your job

   To find directors of group sales for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any directors of group sales they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level directors of group sales with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your director of group sales job on Zippia to find and recruit director of group sales candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit directors of group sales, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of group sales

   Once you've found the director of group sales candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new director of group sales first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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