Director of media services job description

Unified's proprietary technology empowers our internal team, and customers, with a strategic view of their digital investments in real-time and is now a core component of iHeartMedia's digital technology stack supporting thousands of advertisers. Beginning in paid social more than 11 years ago, Unified is one of only a handful of partners to have direct API access to Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, LinkedIn, TikTok, Nextdoor, and Reddit. In partnership with iHeartMedia, Unified has diversified its digital offering to execute programmatic digital, audio, and OTT campaigns.

OVERVIEW

The Director, Media Services is a key member of our Digital Media Buying team. Our Digital Media Buying team is responsible for marketing initiatives across multiple publishers, exceeding clients' CPA goals and generating valuable ROI for businesses of all sizes and across all industries. With the demand for digital media on the rise and the development of cutting-edge assets and tactics like, podcasting, social media, CTV, and data-driven programmatic buying being included in our offering, as well as the rapid advances in analytics, tracking, and measurement, the Digital Media Buying team has quickly become an integral part of iHeartMedia'sl Digital advertising operations.

WAYS YOU'LL CONTRIBUTE

This position will report to the VP, Media Services, and will be responsible for managing a team of digital media specialists and associates that execute and optimize paid digital and social campaigns on behalf of clients. As the Director of Media Services, you will regularly attend and contribute to meetings with sales and client services counterparts, offering points of view, recommendations, and ideas for optimizing campaign performance and digital media budgets. You will also contribute by:

• Working with the team to ensure high levels of client satisfaction are delivered
• Driving client retention, supporting revenue growth, and guiding the digital media specialists to align client objectives with KPIs to drive optimal campaign performance
• Guiding conversations and helping your team plan and execute holistic media strategies
• Participating in addressing escalated client requests by identifying, evaluating, brainstorming, and recommending new opportunities alongside the team.
• Providing strategic direction and dissemination of work to the assigned team, while managing your projects to advance the team's capabilities and performance
• Developing a strong partnership with the client services team and account leads
• Prioritizing client needs and being resourceful while finding solutions to solve client problems
• Contributing to the team's knowledge through identifying training needs and providing input for educational initiatives
• Delivering exceptional service to sales and account management counterparts
• Conducting 1:1 meetings with direct reports and onboarding new hires
• Contributing to the team's knowledge base through hands-on mentoring, training, and participation in regional calls/meetings
• Leading by example and positively contributing to the culture

WHAT YOU BRING TO THE TABLE

• 5 years of experience in digital media buying, including programmatic and social
• Holistic understanding of the digital media landscape including social and programmatic
• Prior experience leading and managing a team of direct reports
• Proven track record of leadership/mentoring
• Proven communication and negotiation skills
• Heavy attention to detail
• Proven organization and project management skills
• Eager to learn
• Strategic thinking and proactive client servicing skills
• Strong issue resolution and problem-solving capabilities
• Ability to work well in a cross-functional team environment
• Professional and advanced skills in Excel

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Unified is a leading provider of digital advertising services powered by the industry's leading media experts, and backed by data and technology. Unified has a rich history in managed services partnerships with some of the world's largest and smallest brands, and is an organization with a steadfast focus on digital advertising services and technology. Unified's proprietary technology empowers our internal team, and customers, with a strategic view of their digital investments in real-time, with a vision to expand to include iHeartMedia's owned and operated assets. Beginning in paid social more than 11 years ago, Unified is one of only a handful of partners to have direct API access to Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, LinkedIn, TikTok, and Reddit. In partnership with iHeartMedia, Unified diversified its digital offering by forming API partnerships with Xandr, GroundTruth and Amazon to execute programmatic digital, and OTT campaigns.

For the last four years, Unified has been recognized by AdAge and Crain's as one of the “Best Places To Work”. For more information, visit www.Unified.com or follow @Unified on Twitter. Unified is an equal opportunity employer.

Since 2006, Brand Networks has been a leader in social media technology and services. BN's mission has been to provide cutting-edge social technology solutions that allow brands to maximize their digital footprint and drive results. We partner with all social platforms including Facebook / Instagram, Tik Tok, Twitter, Snapchat, and Pinterest, and create technologies that sit on top of their platforms, allowing for unique optimizations that drive performance and deliver meaningful results. Over 1,500 businesses have trusted Brand Networks to solve their newest and toughest challenges. Brand Networks has offices in Boston, Bentonville, Hyderabad, Rochester, and Sydney.
Why Join Brand Networks?

Recognized as a top workplace in our HQ city of Rochester NY, BN's average tenure is 3.5 years with nearly a third of our staff with us 5-10 years. We believe in supporting our team for long-term growth and success, and offer a diverse culture with generous benefits including:

+ Ability to work remotely long-term

+ Competitive Salary

+ 401k Profit-Sharing

+ Generous Paid Vacation, Holidays, Sick days, and mental health days

+ Up to 6 months paid maternity/paternity leave

+ Health, Dental, & Vision Benefits

+ Wellness Perks

+ Experience with the largest and most reputable brands in the world

Description:

The Director, Media Services is responsible for developing innovative paid social media strategy and leading a team of media analysts in tactical execution and optimization of media buys in order to exceed client business objectives. In conjunction with the VP, Media Services, the Director will drive the strategy and relationship for a number of BN's key media accounts.

+ Lead the relationship and provide overarching media strategy for top tier clients

+ Work in tandem with team manager to oversee all media buying strategy for your designated team of media analysts (media buyers) and ensure accuracy of all media buying and planning activity (media recommendations, campaign launches, optimizations, escalations) for the client

+ Maintain a comprehensive understanding of client's media budgets and program elements - can easily answer questions pertaining to the status of the account (stage of plan, buys, current workflows, and client billings)

+ Work with analyst team to ensure campaigns meet and exceed performance goals and relationships run smoothly with the direct client and agency partners

+ Act as the subject matter expert across platform partners to guide team in providing platform updates, best practices, and remain on the forefront of media planning and buying strategy

+ Monitor resource needs across accounts/LOBs and identify resourcing and staffing to both meet client's current needs while also allowing for investment in growth

+ Collaborate with VP, Media Services and external agency partners to improve systems, workflow, processes and communication across internal and external parties

+ Mentor team manager and media analysts to drive growth and development, implement, and maintain training programs to ensure proper employee education and new hire onboarding

+ Opportunity to participate in new business pitches across verticals

+ Opportunity to work with internal cross-teams to develop tech-driven media solutions

+ Work in alignment with VP, Media Services to ensure growth standards are met and operating margins are maintained for your pieces of business

Requirements:

+ Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study

+ 7-10+ years of direct digital or social media experience required; experience working in a media planning or buying position at an advertising or media agency, or client-direct is preferred

+ Deep ad-tech marketing knowledge and proficiency is required

+ Intermediate to advanced skills in Excel (pivot tables and macros)

+ Understanding of fundamental ads metrics and calculations (CTR, CPC, CPM, CPA)

+ Strong analytical, quantitative, and problem-solving skills; ability to analyze data, draw conclusions, and develop actionable recommendations

+ Excellent knowledge of digital media tools and platforms

+ Extensive experience working with native social media ad platforms (Meta, Twitter, Snapchat, Pinterest and TikTok Ads, etc)

+ Excellent verbal and written communication skills; the ability to think on your feet, to be creative, and talk knowledgeably about digital media and its implications on today's businesses

+ Successful track record of managing teams and building relationships

+ Ability to move fast, be bold, and thrive in a dynamic, quickly changing environment

+ Good sense of humor and team player

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