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Director of online marketing strategy & performance skills for your resume and career
15 director of online marketing strategy & performance skills for your resume and career
1. SEO
- Provided analytic and strategic support including SEO and campaign optimization for several clients.
- Organize and oversee Search, Social, Display, SEO, and content strategies for clients depending on unique needs.
2. ROI
- Lead strategic planning, demand generation nurturing initiatives, and facilitated tactical implementations with focus on elevating marketing ROI.
- Partnered with cross-functional teams in maximizing ROI and ensuring effective branding, financial profitability, communication and creative consistency.
3. CRM
CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.
- Led user acquisition and segmentation initiative and integrated CRM and SFA software to maximize marketing effectiveness and user conversion levels.
- Increased transaction funnel optimization by 60% with CRM focused locality-targeted functionality.
4. Facebook
- Coordinated international Facebook and Twitter advertising campaigns resulting in exponential growth in fans, followers, sales and concert attendance.
- Developed and managed effective social media strategy utilizing local reviews, Facebook, MySpace and Twitter.
5. Google Adwords
- Set up the company's Google AdWords campaign and transferred its keywords into various different ads.
- Implemented successful online advertising campaigns using AdWords and managed via Google Analytics.
6. Email Marketing
- Managed email communications programs; identified market segment opportunities, and expanded email marketing to existing member base.
- Developed first in-house automated email marketing program to proactively target new and returning customers with customized messaging and offers.
7. Conversion Rates
- Drive business profitability by increasing visitors, improving conversion rates, capturing reservations and manage up selling and cross selling platforms.
- Led team that made 50 usability improvements on D&B websites, increasing conversion rates by 20%.
8. Lead Generation
- Launched initial sales support lead generation remarketing program focused on qualified B2B 500px Marketplace visitors.
- Create and execute lead generation activities in multiple vertical segments including Financial Services, Manufacturing, Consumer Products and Non-Profits.
9. Digital Channels
- Created robust cross-channel marketing process guiding investment and optimization of digital channels.
- Developed the overall digital ecosystem that created significant consumer engagement across the digital channels in web, mobile and social.
10. CPA
- Established high volume relationships with CPA affiliate networks and CPC advertisers.
- Led testing / optimization efforts that increased sign-up conversion rate by 500% and reduced CPA more than 75%.
11. Affiliate Marketing
- Recruited webmasters for affiliate marketing program; Growing program exceeded 10% of sales.
- Launched affiliate marketing efforts for new payment platform invented by Venture Capital firm.
12. B2C
The term business-to-consumer (B2C) refers to the process of selling services and products directly between a business and consumers and the organizations that follow this format of selling are referred to as B2C companies. This format enables companies to sell products directly to the consumer and bypassing third-party retailers, wholesalers, and other middlemen.
- Developed and positioned leading B2C portal and a subscription-based e-commerce platform selling excess inventories.
- Promoted internally to orchestrate division-wide marketing initiatives targeting B2B and B2C programs.
13. Account Management
The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.
- Managed ongoing optimization iterations, liaising between ad ops, optimization, account management and clients.
- Managed an inter-departmental team: sales planning, account management, ad ops and optimization.
14. PPC
Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.
- Developed and managed a contextual pay-per-click (PPC) program to $2M in 2003.
- Encouraged participation in Ad Network online advertising instead of standard PPC online advertising.
15. Search Engine
- Initiated search engine marketing/optimization strategies driving a 62% spike in monthly unique visitors to site.
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List of director of online marketing strategy & performance skills to add to your resume
The most important skills for a director of online marketing strategy & performance resume and required skills for a director of online marketing strategy & performance to have include:
- SEO
- ROI
- CRM
- Google Adwords
- Email Marketing
- Conversion Rates
- Lead Generation
- Digital Channels
- CPA
- Affiliate Marketing
- B2C
- Account Management
- PPC
- Search Engine
- Social Media Marketing
Updated January 8, 2025
