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What is a director of search engine optimization and how to become one

Updated January 8, 2025
3 min read
The average director of search engine optimization salary is $103,538. The most common degree is a bachelor's degree degree with an marketing major. It usually takes 8-10 years of experience to become a director of search engine optimization. Directors of search engine optimization with a Advanced Search Engine Optimization (SEO) certification earn more money. Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.
ScoreDirector Of Search Engine OptimizationUS Average
Salary
7.7

Avg. Salary $103,538

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 19.92%

male 80.08%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Director of search engine optimization career paths

Key steps to become a director of search engine optimization

  1. Explore director of search engine optimization education requirements

    Most common director of search engine optimization degrees

    Bachelor's

    71.1 %

    Master's

    15.7 %

    Associate

    4.9 %
  2. Start to develop specific director of search engine optimization skills

    SkillsPercentages
    Digital Marketing18.33%
    B Testing7.55%
    Search Engine Optimization6.75%
    Google Analytics5.84%
    Organic Search5.18%
  3. Complete relevant director of search engine optimization training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of search engine optimization learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of search engine optimization based on U.S. Bureau of Labor Statistics data and data from real director of search engine optimization resumes.
  4. Research director of search engine optimization duties and responsibilities

    • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
    • Propose and institute the migration of clients from hand code html websites to WordPress.
    • Redesign existing sites in both Joomla & Wordpress content management systems.
    • Focus on driving maximum brand appropriate advertising coverage while producing target minimum ROI levels and fully optimize campaigns.
  5. Get director of search engine optimization experience

    Generally, it takes 8-10 years to become a director of search engine optimization. The most common roles before becoming a director of search engine optimization include account manager, search strategist team lead and search engine marketing manager.
  6. Prepare your director of search engine optimization resume

    When your background is strong enough, you can start writing your director of search engine optimization resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of search engine optimization resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable director of search engine optimization resume templates

    Build a professional director of search engine optimization resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director of search engine optimization resume.
    Director Of Search Engine Optimization Resume
    Director Of Search Engine Optimization Resume
    Director Of Search Engine Optimization Resume
    Director Of Search Engine Optimization Resume
    Director Of Search Engine Optimization Resume
    Director Of Search Engine Optimization Resume
    Director Of Search Engine Optimization Resume
    Director Of Search Engine Optimization Resume
    Director Of Search Engine Optimization Resume
  7. Apply for director of search engine optimization jobs

    Now it's time to start searching for a director of search engine optimization job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first director of search engine optimization job

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Average director of search engine optimization salary

The average director of search engine optimization salary in the United States is $103,538 per year or $50 per hour. Director of search engine optimization salaries range between $73,000 and $146,000 per year.

Average director of search engine optimization salary
$103,538 Yearly
$49.78 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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