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Director of search engine optimization skills for your resume and career

Updated January 8, 2025

2 min read

Below we've compiled a list of the most critical director of search engine optimization skills. We ranked the top skills for directors of search engine optimization based on the percentage of resumes they appeared on. For example, 18.3% of director of search engine optimization resumes contained digital marketing as a skill. Continue reading to find out what skills a director of search engine optimization needs to be successful in the workplace.

15 director of search engine optimization skills for your resume and career

1. Digital Marketing

Here's how directors of search engine optimization use digital marketing:

Created an entirely new line of business marketing products and services that comprehensively covered all digital marketing initiatives.
Supervised in house staff in the implementation of digital marketing.

2. B Testing

Here's how directors of search engine optimization use b testing:

Manage development of a/b testing implementation and execution.
Developed a landing page optimization and A/B testing process that resulted in a 50% reduction in SEM lead acquisition cost.

3. Search Engine Optimization

Here's how directors of search engine optimization use search engine optimization:

Co-developed proprietary Content Management System modules that enhance individual website performance, exposure and search engine optimization.
Managed and implemented search engine optimization campaigns for clients.

4. Google Analytics

Here's how directors of search engine optimization use google analytics:

Championed the adoption of Google Analytics Premium platform that reduced acquisition costs and increased customer acquisition by 34% YOY.
Utilize Google Analytics and other usability tools to improve visitor experience and lead conversion.

5. Organic Search

Here's how directors of search engine optimization use organic search:

Key contributor to the development, management and growth of the paid and organic Search Marketing, and Social Media practices.
Directed all business development efforts for organic search including cursory analysis, campaign creation, lead calls and meetings.

6. Keyword Research

Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.

Here's how directors of search engine optimization use keyword research:

Conducted competitor and keyword research to develop a plan to increase traffic to the website through SEO.
Performed site analysis, keyword research and mapping, link building activities and competitor SEO research.

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7. Content Strategy

Here's how directors of search engine optimization use content strategy:

Performed all facets of SEO planning and strategy, including link building and onsite technical improvements and content strategy.
Led execution of integrated marketing campaigns, including creative brief, content strategy, go-to-market execution and campaign success measurement.

8. Paid Search

Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.

Here's how directors of search engine optimization use paid search:

Manage relationship with the natural search and paid search vendors, providing education and guidance of various Prudential businesses.
Manage a team of three paid search specialists.

9. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how directors of search engine optimization use a/b:

Managed A/B tests from conception to implementation and analysis focused on increasing traffic.
Developed and implemented A/B Testing and Multivariate strategies.

10. HTML

Here's how directors of search engine optimization use html:

Proposed and instituted the migration of clients from hand coded html websites to WordPress.
Designed, created, and developed the company's first website using HTML, CSS, and PHP.

11. WordPress

Here's how directors of search engine optimization use wordpress:

Maintain Facebook business page, Twitter account, Google+ page and WordPress blog.
Manage Guest Satisfaction Email/Survey program Update all company metrics, reports and dashboards WordPress website development and maintenance.

12. CSS

Here's how directors of search engine optimization use css:

Web page optimization of navigation, load times, graphics, XHTML and CSS - W3C cross-platform and browser compliance.
Enhanced site content and layout using CSS, Flash, Java Script and HTML5.

13. Client Websites

Here's how directors of search engine optimization use client websites:

Increased sales for in-house websites as well as client websites.
Performed technical Link Audits of client websites, cleaning up subpar work done by other SEO firms.

14. On-Page

Here's how directors of search engine optimization use on-page:

Delegate on-page content for relevant keywords and Local SEO with maps.
Managed both On-Page and Off-Page Activities.

15. ROI

Here's how directors of search engine optimization use roi:

Delivered double digit growth year over year in paid and natural search and a positive ROI.
Build strategies for, monitor and optimize SEM campaigns to exceed monthly revenue and ROI targets.

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List of director of search engine optimization skills to add to your resume

The most important skills for a director of search engine optimization resume and required skills for a director of search engine optimization to have include:

Digital Marketing
B Testing
Search Engine Optimization
Google Analytics
Organic Search
Keyword Research
Content Strategy
Paid Search
A/B
HTML
WordPress
CSS
Client Websites
On-Page
ROI

Link Building
Content Marketing
Organic Traffic
Campaign Performance
Content Creation
Google Adwords
Search Engine Marketing
Data Analysis
Marketing Campaigns
Marketing Analytics
Content Development
UI
YouTube
User Experience
Client Relationships

Lead Generation
Social Media Marketing
Content Management
CMS
Content Writers
E-Commerce
KPI
Webmaster Tools
Blog Posts
Business Objectives
Yahoo
Email Marketing
Web Design
Google Webmaster

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Director Of Search Engine Optimization Skills

Updated January 8, 2025

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