How To Become A Director Web Marketing: What It Is and Career Path

What is a director web marketing and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

There is more than meets the eye when it comes to being a director web marketing. For example, did you know that they make an average of $54.19 an hour? That's $112,723 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a director web marketing?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreDirector Web MarketingUS Average

Salary

7.9

Avg. Salary $112,723

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 43.99%

male 56.01%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a director web marketing

Explore director web marketing education requirements

Most common director web marketing degrees

Bachelor's

74.5 %

Master's

11.0 %

Associate

10.4 %

Start to develop specific director web marketing skills

Skills	Percentages
Digital Marketing	16.47%
B Testing	9.11%
WordPress	6.18%
A/B	5.50%
Google Analytics	5.05%

Complete relevant director web marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors web marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director web marketing based on U.S. Bureau of Labor Statistics data and data from real director web marketing resumes.

Research director web marketing duties and responsibilities

Manage a team of SEO and PPC experts as well as a dedicate team of developers responsible for implementation.
Manage several international websites and multiple e-commerce storefronts.
Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Design and build websites in HTML

Get director web marketing experience

Generally, it takes 8-10 years to become a director web marketing. The most common roles before becoming a director web marketing include marketing manager, web designer team lead and marketing director.

Apply for director web marketing jobs

Now it's time to start searching for a director web marketing job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do directors web marketing rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Director web marketing reviews

A zippia user wrote a review on May 2019

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.