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Director web marketing skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

Joe Moore Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical director web marketing skills. We ranked the top skills for directors web marketing based on the percentage of resumes they appeared on. For example, 16.5% of director web marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a director web marketing needs to be successful in the workplace.

15 director web marketing skills for your resume and career

1. Digital Marketing

Here's how directors web marketing use digital marketing:

Designed and developed multiple integrated digital marketing campaign for three successful product launches within a six-month period.
Created promotional print and packaging to animated banners and digital marketing content for medium to large size commercial clients.

2. B Testing

Here's how directors web marketing use b testing:

Launched A/B testing strategy that showed a 75% improvement in desktop conversion over 12 months of testing.
Initiate A/B testing on subject lines, calls-to-action, and headlines that increased open rates and customer engagement.

3. WordPress

Here's how directors web marketing use wordpress:

Focused on PHP development, mainly WordPress and Drupal custom installs for client based websites.
Present Design and maintain company website using WordPress Assist in updating social media accounts (Facebook, Instagram)

4. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how directors web marketing use a/b:

Monitored web visitor behavior, identified opportunities to improve success metrics and validated those recommendations with A/B and multivariate testing.
Managed A/B tests from conception to implementation and analysis focused on increasing traffic.

5. Google Analytics

Here's how directors web marketing use google analytics:

Google Analytics - Use for analyzing customer data to ensure advertising and marketing targets prescribed demographics.
Monitor and analyze web traffic and activity through Google Analytics and similar web traffic tools.

6. Search Engine Optimization

Here's how directors web marketing use search engine optimization:

Implemented content strategy that included search engine optimization techniques.
Managed search engine optimization and social media.

7. KPIs

Here's how directors web marketing use kpis:

Developed KPIs, deployed analytics code and built custom reports for paid search landing pages and the college s website.
Implemented Web Analytics and established a set of KPIs to measure user's digital behavior and sales contribution.

8. Integrated Marketing

Here's how directors web marketing use integrated marketing:

Established successful digital/integrated marketing/branding strategies.
Established integrated marketing team via global Marketing Leadership Council to drive marketing excellence, worldwide product launches, and competitive positioning.

9. User Experience

Here's how directors web marketing use user experience:

Initiated ongoing strategies to improve user experience and information architecture.
Aligned the user experience within the product and website.

10. Web Content

Here's how directors web marketing use web content:

Developed and executed a process for delivery of web content from client business units to web development team.
Produced web content, media outreach strategies, and marketing materials for e-commerce shoe retailer.

11. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how directors web marketing use email campaigns:

Included: website content, email campaigns, user guides, direct mailers, and sales force training.
Included designing and developing website, email campaigns, web promotions, and SEM & SEO tactics.

12. Web Development

Here's how directors web marketing use web development:

Established the Web Development department and established processes.
Conducted company-wide presentations on web development.

13. Marketing Campaigns

Here's how directors web marketing use marketing campaigns:

Worked with internal marketing associates and external vendors to develop creative strategy for email and viral marketing campaigns.
Launched database to enable targeted marketing campaigns and promotions online.

14. JavaScript

Here's how directors web marketing use javascript:

Developed tabs with rollover effect using JavaScript plus other effects.
Created and maintained Web forms developed in ASP, ASP.NET, JavaScript, XML and VB.NET.

15. Web Design

Here's how directors web marketing use web design:

Manage all vendor relationships relative to web design, usability and creative services.
Provide our web design and online marketing services through private label partnerships.

What skills help Directors Web Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director web marketing resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all director web marketings possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for director web marketings?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director web marketing skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young director web marketings need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a director web marketing stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

Do you want to know more?

List of director web marketing skills to add to your resume

The most important skills for a director web marketing resume and required skills for a director web marketing to have include:

Digital Marketing
B Testing
WordPress
A/B
Google Analytics
Search Engine Optimization
KPIs
Integrated Marketing
User Experience
Web Content
Email Campaigns
Web Development
Marketing Campaigns
JavaScript
Web Design

ROI
Email Marketing
Video Production
HTML
Content Management System
Media Management
Website Traffic
Content Marketing
Web Site
Content Creation
Web Strategy
E-Commerce
Conversion Rates
Facebook
CSS

Content Development
Site Traffic
PPC
Vendor Relationships
Photoshop
Google Adwords
Photography
Intranet
Twitter
Web Pages
Market Research
Brand Marketing
PHP
YouTube

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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