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E-commerce merchant vs merchant

The differences between e-commerce merchants and merchants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a merchant has an average salary of $74,999, which is higher than the $34,427 average annual salary of an e-commerce merchant.

The top three skills for an e-commerce merchant include photography, market trends and customer service. The most important skills for a merchant are product development, gross margin, and market trends.

E-commerce merchant vs merchant overview

E-Commerce MerchantMerchant
Yearly salary$34,427$74,999
Hourly rate$16.55$36.06
Growth rate19%-
Number of jobs15,09015,395
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 57%
Average age4441
Years of experience4-

What does an e-commerce merchant do?

Selling online is thriving as people are getting more knowledgeable of the works of the internet. E-commerce merchants are one of the many who use the internet for their business. But, these merchants use only the internet for selling. They must know and be prepared for fraud that might come with this. They must secure transactions by applying extra electronic security. Through the use of the web, e-commerce merchants can quickly share and reach people globally.

What does a merchant do?

A merchant is responsible for selling goods and services for an organization to generate revenues by reaching out to existing and potential customers and discuss the products' features. Merchants must have extensive knowledge of the goods offered by the company to be able to respond to customers' inquiries and concerns accurately. They also maintain the adequacy of inventory for store orders, create purchase requests, and analyze sales performance. A merchant coordinates with the sales and marketing team to develop efficient promotional strategies and increase brand awareness on public platforms.

E-commerce merchant vs merchant salary

E-commerce merchants and merchants have different pay scales, as shown below.

E-Commerce MerchantMerchant
Average salary$34,427$74,999
Salary rangeBetween $14,000 And $79,000Between $47,000 And $119,000
Highest paying CitySanta Clara, CASan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyJPMorgan Chase & Co.Levi Strauss & Co.
Best paying industry-Finance

Differences between e-commerce merchant and merchant education

There are a few differences between an e-commerce merchant and a merchant in terms of educational background:

E-Commerce MerchantMerchant
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 57%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaStanford University

E-commerce merchant vs merchant demographics

Here are the differences between e-commerce merchants' and merchants' demographics:

E-Commerce MerchantMerchant
Average age4441
Gender ratioMale, 51.4% Female, 48.6%Male, 42.1% Female, 57.9%
Race ratioBlack or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%Black or African American, 8.5% Unknown, 5.2% Hispanic or Latino, 23.3% Asian, 7.4% White, 55.1% American Indian and Alaska Native, 0.6%
LGBT Percentage11%7%

Differences between e-commerce merchant and merchant duties and responsibilities

E-commerce merchant example responsibilities.

  • Create and manage FAQ, QA, copywriting and other tasks relate project management in support of front-end experience.
  • Manage in house photography studio and execute high quality product photography for e-commerce website.
  • Manage projects by maintaining product catalog using CMS, marketing/project calendars and assets/deliverables for online projects.
  • Perform QA for site re-launch.
  • Produce original content to develop multiple new websites, primarily focusing on SEO.
  • Coordinate SEO and PPC program with vendors, including development of campaign-specific landing pages.
  • Show more

Merchant example responsibilities.

  • Partner with production on achieving IMU targets and in store deliveries.
  • Manage merchandise deliverable deadlines: photography, copy, and inventory.
  • Manage the OTB to ensure seasonal sales, inventory levels, and margin objectives are met.
  • Lead online visual merchandising decisions base on in-depth understanding of weekly KPI s and high investment products.
  • Set and achieve monthly goals in new accounts and investment referrals; encourage cross-sells of services as per management
  • Manage social media (Facebook) by posting new content, questions, pictures, new arrivals, graphics, etc.
  • Show more

E-commerce merchant vs merchant skills

Common e-commerce merchant skills
  • Photography, 14%
  • Market Trends, 9%
  • Customer Service, 9%
  • Photo Shoots, 7%
  • Online Sales, 5%
  • Customer Orders, 4%
Common merchant skills
  • Product Development, 8%
  • Gross Margin, 7%
  • Market Trends, 7%
  • Customer Service, 6%
  • Strong Analytical, 6%
  • Math, 6%

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