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The differences between e-commerce merchants and merchants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a merchant has an average salary of $74,999, which is higher than the $34,427 average annual salary of an e-commerce merchant.
The top three skills for an e-commerce merchant include photography, market trends and customer service. The most important skills for a merchant are product development, gross margin, and market trends.
| E-Commerce Merchant | Merchant | |
| Yearly salary | $34,427 | $74,999 |
| Hourly rate | $16.55 | $36.06 |
| Growth rate | 19% | - |
| Number of jobs | 15,090 | 15,395 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 57% |
| Average age | 44 | 41 |
| Years of experience | 4 | - |
Selling online is thriving as people are getting more knowledgeable of the works of the internet. E-commerce merchants are one of the many who use the internet for their business. But, these merchants use only the internet for selling. They must know and be prepared for fraud that might come with this. They must secure transactions by applying extra electronic security. Through the use of the web, e-commerce merchants can quickly share and reach people globally.
A merchant is responsible for selling goods and services for an organization to generate revenues by reaching out to existing and potential customers and discuss the products' features. Merchants must have extensive knowledge of the goods offered by the company to be able to respond to customers' inquiries and concerns accurately. They also maintain the adequacy of inventory for store orders, create purchase requests, and analyze sales performance. A merchant coordinates with the sales and marketing team to develop efficient promotional strategies and increase brand awareness on public platforms.
E-commerce merchants and merchants have different pay scales, as shown below.
| E-Commerce Merchant | Merchant | |
| Average salary | $34,427 | $74,999 |
| Salary range | Between $14,000 And $79,000 | Between $47,000 And $119,000 |
| Highest paying City | Santa Clara, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | JPMorgan Chase & Co. | Levi Strauss & Co. |
| Best paying industry | - | Finance |
There are a few differences between an e-commerce merchant and a merchant in terms of educational background:
| E-Commerce Merchant | Merchant | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between e-commerce merchants' and merchants' demographics:
| E-Commerce Merchant | Merchant | |
| Average age | 44 | 41 |
| Gender ratio | Male, 51.4% Female, 48.6% | Male, 42.1% Female, 57.9% |
| Race ratio | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% | Black or African American, 8.5% Unknown, 5.2% Hispanic or Latino, 23.3% Asian, 7.4% White, 55.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 11% | 7% |