E-commerce merchant vs web merchant

The differences between e-commerce merchants and web merchants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an e-commerce merchant and a web merchant. Additionally, a web merchant has an average salary of $81,313, which is higher than the $34,427 average annual salary of an e-commerce merchant.

The top three skills for an e-commerce merchant include photography, market trends and customer service. The most important skills for a web merchant are web site, , and .

E-commerce merchant vs web merchant overview

	E-Commerce Merchant	Web Merchant
Yearly salary	$34,427	$81,313
Hourly rate	$16.55	$39.09
Growth rate	19%	10%
Number of jobs	15,090	7,517
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 79%
Average age	44	44
Years of experience	4	4

E-commerce merchant vs web merchant salary

E-commerce merchants and web merchants have different pay scales, as shown below.

	E-Commerce Merchant	Web Merchant
Average salary	$34,427	$81,313
Salary range	Between $14,000 And $79,000	Between $39,000 And $165,000
Highest paying City	Santa Clara, CA	-
Highest paying state	Rhode Island	-
Best paying company	JPMorgan Chase & Co.	-
Best paying industry	-	-

Differences between e-commerce merchant and web merchant education

There are a few differences between an e-commerce merchant and a web merchant in terms of educational background:

	E-Commerce Merchant	Web Merchant
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 79%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

E-commerce merchant vs web merchant demographics

Here are the differences between e-commerce merchants' and web merchants' demographics:

	E-Commerce Merchant	Web Merchant
Average age	44	44
Gender ratio	Male, 51.4% Female, 48.6%	Male, 39.3% Female, 60.7%
Race ratio	Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%	Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%
LGBT Percentage	11%	11%

Differences between e-commerce merchant and web merchant duties and responsibilities

E-commerce merchant example responsibilities.

Create and manage FAQ, QA, copywriting and other tasks relate project management in support of front-end experience.
Manage in house photography studio and execute high quality product photography for e-commerce website.
Manage projects by maintaining product catalog using CMS, marketing/project calendars and assets/deliverables for online projects.
Perform QA for site re-launch.
Produce original content to develop multiple new websites, primarily focusing on SEO.
Coordinate SEO and PPC program with vendors, including development of campaign-specific landing pages.

Web merchant example responsibilities.

Manage redesign of site templates and directory structure, incorporating new intranet functionality.
Negotiate co-op and promotional funds.
Review elements of ongoing website design from a usability perspective to ensure alignment with overall e-commerce and brand objectives.
Direct application development, content, design, SEO, SEM, PPC, creative and partner relations.
Process monetary transactions through Paypal and credit cards.

E-commerce merchant vs web merchant skills

Common e-commerce merchant skills

Photography, 14%
Market Trends, 9%
Customer Service, 9%
Photo Shoots, 7%
Online Sales, 5%
Customer Orders, 4%

Common web merchant skills

Web Site, 100%

Updated January 8, 2025

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