How To Become An Executive Assistant/Marketing Coordinator: What It Is and Career Path

What is an executive assistant/marketing coordinator and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Andrew Gershoff Ph.D.

The average executive assistant/marketing coordinator salary is $52,166. The most common degree is a bachelor's degree degree with an business major. It usually takes 2-4 years of experience to become an executive assistant/marketing coordinator. Executive assistant/marketing coordinators with a Professional Certified Marketer (PCM) certification earn more money. Between 2018 and 2028, the career is expected to grow -8% and produce -286,900 job opportunities across the U.S.

What general advice would you give to an executive assistant/marketing coordinator?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreExecutive Assistant/Marketing CoordinatorUS Average

Salary

4.1

Avg. Salary $52,166

Avg. Salary $59,228

Stability level

3.6

Growth rate -8%

Growth rate 0.3%

Diversity

2.8

Race

American Indian and Alaska Native 0.40%

Asian 5.00%

Black or African American 7.62%

Hispanic or Latino 11.22%

Unknown 4.80%

White 70.97%

Gender

female 90.66%

male 9.34%

Age - 51

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 51

Stress level

3.6

Stress level is moderate

7.1 - high

Complexity level

5.7

Complexity level is intermediate

7 - challenging

Work life balance

7.9

Work life balance is good

6.4 - fair

Key steps to become an executive assistant/marketing coordinator

Explore executive assistant/marketing coordinator education requirements

Most common executive assistant/marketing coordinator degrees

Bachelor's

73.2 %

Associate

15.6 %

Master's

4.3 %

Start to develop specific executive assistant/marketing coordinator skills

Skills	Percentages
Database Management	10.23%
Expense Reports	7.35%
Press Releases	6.86%
PowerPoint	6.24%
Trade Shows	6.14%

Complete relevant executive assistant/marketing coordinator training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New executive assistant/marketing coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an executive assistant/marketing coordinator based on U.S. Bureau of Labor Statistics data and data from real executive assistant/marketing coordinator resumes.

Research executive assistant/marketing coordinator duties and responsibilities

Manage direct mail and all QuickBooks applications.
Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Supervise social network accounts such as Facebook and LinkedIn.
Create all official Facebook pages for clients to facilitate interaction with customers.

Get executive assistant/marketing coordinator experience

Generally, it takes 2-4 years to become an executive assistant/marketing coordinator. The most common roles before becoming an executive assistant/marketing coordinator include executive assistant, administrative assistant team lead and office manager.

Prepare your executive assistant/marketing coordinator resume

When your background is strong enough, you can start writing your executive assistant/marketing coordinator resume.

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