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Job outlook for interactive marketing managers in the United States
Are interactive marketing manager jobs in demand?
Interactive marketing manager job and salary trends over time
Interactive marketing manager jobs over time
Interactive marketing manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 842 | 0.00% |
| 2020 | 807 | 0.00% |
| 2019 | 791 | 0.00% |
| 2018 | 733 | 0.00% |
| 2017 | 678 | 0.00% |
Average interactive marketing manager salary over time
Interactive marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $114,936 | $55.26 | +3.9% |
| 2024 | $110,635 | $53.19 | +1.9% |
| 2023 | $108,565 | $52.19 | +1.6% |
| 2022 | $106,900 | $51.39 | +0.8% |
| 2021 | $106,051 | $50.99 | +1.9% |
Interactive marketing manager jobs by state
Most common states for interactive marketing managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 316 | 46% |
| 2 | New Hampshire | 1,342,795 | 298 | 22% |
| 3 | Massachusetts | 6,859,819 | 1,451 | 21% |
| 4 | Minnesota | 5,576,606 | 1,057 | 19% |
| 5 | Oregon | 4,142,776 | 771 | 19% |
| 6 | Virginia | 8,470,020 | 1,499 | 18% |
| 7 | Washington | 7,405,743 | 1,297 | 18% |
| 8 | Utah | 3,101,833 | 536 | 17% |
| 9 | Rhode Island | 1,059,639 | 182 | 17% |
| 10 | South Dakota | 869,666 | 147 | 17% |
| 11 | Vermont | 623,657 | 109 | 17% |
| 12 | Wyoming | 579,315 | 96 | 17% |
| 13 | Colorado | 5,607,154 | 885 | 16% |
| 14 | Connecticut | 3,588,184 | 590 | 16% |
| 15 | Maine | 1,335,907 | 208 | 16% |
| 16 | Delaware | 961,939 | 150 | 16% |
| 17 | North Dakota | 755,393 | 120 | 16% |
| 18 | California | 39,536,653 | 5,774 | 15% |
| 19 | North Carolina | 10,273,419 | 1,494 | 15% |
| 20 | Maryland | 6,052,177 | 892 | 15% |
Most common cities for interactive marketing managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Glendale | 1 | 0% | $119,328 |
Interactive Marketing Manager job outlook: Expert opinions
Our panel of interactive marketing manager experts
University of Connecticut
Kutztown University of Pennsylvania
Murray State University
California State University - Chico
Indiana University Bloomington
University of Houston - Downtown
University of Houston - Downtown
University of Central Oklahoma
Southeast Missouri State University
University of West Georgia
Southern Connecticut State University
Millikin University
West Los Angeles College
Berea College
California State University - Stanislaus
Gulf Coast State College
What general advice would you give to an Interactive Marketing Manager?
Rich Johnson: Most job titles have a similar salary. Sometimes the salary is better in urban spaces where the cost of living is higher as well. Before I would assess salary, I would look at the cost of living and your monthly budget to build your personal requirements. You usually need to begin work in a starting salary position, but that doesn't mean that you need to stay there for long. When you get into a role, go all in. Master everything that is asked of you and start providing ideas to solve problems. Your value isn't just your ability to complete a task, it is your ability to provide value and creative solutions. Make sure that you retain credit for your contributions and stay positive. Building value in your role is key for job security and growth. Another part of the ladder of salary growth is self advocating for raises and knowing when you have hit the ceiling in your present position. If you do hit a plateau, the options are to pursue a new role or consider taking your skills to another business. One of the most effective growth tools that I have had in my career has been through freelance. If you have the bandwidth, consider taking on some freelance work. This will build skills and new connections that can lead to your next opportunity.
What Interactive Marketing Manager skills would you recommend for someone trying to advance their career?
Rich Johnson: One of the most difficult positions can be the beginning. But, the most potential starts there as well. Once you start down a path, inertia and career trajectory could keep you on that path for a while. Choose wisely... Always be curious and have an open mind. Try something for a while. Learn new skills, gain perspective and let the path unfold before you. A lot of jobs ask for a student to have work experience before they are willing to hire. This creates a dilemma too. One piece of advice that I give to my students is to do volunteer work in the direction that they would like their career to go. If you like the music industry, volunteer to create designs for the musicians and stages. Replace your college portfolio with work that involves collaboration and connects you to the community. Maybe your HR team might have seen that show and was impressed with your work. It can be hard to know when doors will open. The most important thing is to keep going. Don't let setbacks stop you.
What will help Interactive Marketing Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What Interactive Marketing Manager skills would you recommend for someone trying to advance their career?
Scott Wallace: The media market is in a state of flux right now, with many new companies stepping in to the fill the void left by the disappearance of local newspapers. Technology has evolved to the point where a resourceful Digital Media Specialist can perform tasks that once required at least 3-4 people, from writing articles to shooting, editing and posting videos and photos on news sites or social media. It’s an exciting time to be entering the field!
What general advice would you give to an Interactive Marketing Manager?
Dr. Kaley Martin M.A. '16: For Digital Media degree graduates whether that’s in my field, Mass Communication, or other fields such as Communication Studies, Digital Filmmaking, Marketing, Social Media, etc. graduates need to have strong work portfolios entering the field. To gain that experience and portfolio work, I encourage students to join academic organizations that align with those interests and also turn every class assignment into an opportunity to gather portfolio work! I think at times students think “this is for a class only”, but really these are great opportunities to double-dip and get portfolio pieces while also completing your course work. Additionally, as much as you can, outside of the classroom create content in whatever medium fits your field of interest. Keep growing and practicing your craft so that your skills are continually worked like building muscle in a sense. Finally, entering the field, do not think your learning stops when you graduate. Our field is changing rapidly and constantly so you need to be plugged in to reputable organizations and resources that help you consistently grow in your chosen digital medium area to always be forward-thinking and able to move forward with our digital media ecosystem.
What Interactive Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Kaley Martin M.A. '16: As much as it pains me to say, artificial intelligence will be something to not only be familiar with, but something you need to take time to learn in whatever way that fleshes out for your area in the industry. AI content generation is NOT something I think we should be leaning in to because true creativity and talent is something uniquely human and what you are trained to do through your education, but knowledge of how AI affects your area is very important. For instance, be able to spot AI-generated content, be able to notice misinformation among AI-generated content, and be familiar with the processes and players in this space. Eventually, you’ll be hiring and you want to be able to spot a fake portfolio as well. Learning trends, developing that creative eye, and finding new, unique ways to create content is not going to come from AI any time soon, so I encourage new entrants to the industry to be trained professionals that can recognize when these technologies are in use and abused. Like a tool, they have their place, but a hammer did not build the house for the architect. The architect designed the house and the hammer helped execute that design plan so is AI as a tool for our field.
What will help Interactive Marketing Managers increase their earning potential?
Dr. Kaley Martin M.A. '16: The most important thing when negotiating salary in Digital Media fields is knowing your worth and pricing accordingly. So many freelance artists and newcomers tend to take lower salaries and rates due to creative work being culturally underpriced, but knowing you own worth and doing research will help you have those negotiation conversations. Additionally, knowing your worth means providing true value to those hiring you by showing you are bringing true skill, strategy, and artistry to the table — not just a degree. How are you using that degree to advance and innovate the field? My degree from the University of Montevallo, for instance, taught me as an undergraduate to be a consistent learner and be watchful of the changing tides of my field due to my university’s foundation in the liberal arts. Liberal arts foundations immerse students in not only their given area, but also expose them to diverse areas in the arts, sciences, humanities, business, and more. That allowed me to always examine how these areas intersect with my own and has made me a dynamic, sought-after, and decorated professional now. So, even if you are not coming from a liberal arts background, have that mindset about you on how I can show my true value to the employer and what I bring to the table that’s unique, different, and worth the money you are asking for. Also, if you are considering a degree in Digital Media, I strongly encourage you to research the paths we have for you here at the University of Montevallo.
Dr. Joseph Harasta Jr
Associate ProfessorKutztown University of Pennsylvania
Radio, Television, And Digital Communication
What general advice would you give to an Interactive Marketing Manager?
Dr. Joseph Harasta Jr: Digital Media Specialists essentially develop campaigns that further an organization’s mission or purpose, aligned with its brand. Being digital in nature, these campaigns encompass social media and online content. In many ways digital media specialists are public relations practitioners who concentrate in online content and development.
What Interactive Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What Interactive Marketing Manager skills would you recommend for someone trying to advance their career?
Elizabeth Thomas: Digital media is still very fresh territory. It is ever-evolving. Companies, brands, and agencies are looking to hire talented professionals with any training or experience with these relatively new sets of tasks. The most experienced people working in the communications field did not learn how to work with newer digital media when they were being trained because these literally didn't exist when most started their careers. This is why there are currently more jobs available than there are qualified applicants to fill them. As a college professor teaching public relations and digital technologies, I encourage soon-to-be graduates to hone their skills in this area because the jobs are plentiful and their expertise is not only needed but will be rewarded.
What Interactive Marketing Manager skills would you recommend for someone trying to advance their career?
Cassandra Faith: Again, this seems to be related to the skills you develop over time. Pay attention to the opportunities that are needed but few people want to do. Public speaking and writing skills will always be valuable so stay current on those skills as well.
What will help Interactive Marketing Managers increase their earning potential?
Cassandra Faith: Take advantage of every opportunity to learn something new. Attend conferences, take classes, learn new skills. It all adds up.
What will help Interactive Marketing Managers increase their earning potential?
Barrie Silver M.Ed.: Be nimble! Marketing is a fast-paced, ever-changing field and marketers need to be able to keep up. I encourage my students to take a variety of courses -- both in school and online -- and do as many internships as they can. For example, students in my 'Strategic Online Community Management' class are expected to complete social media certifications from HubSpot or Meta. Students in my 'Integrated Marketing and Communication' class work with local businesses and nonprofits to develop comprehensive integrated marketing campaigns. Along with our other coursework, this gives them hands-on, real-world experience -- and may also give them a leg up on other candidates when they start their job search.
Professor Steve Vinson
Director of Undergraduate StudiesIndiana University Bloomington
Middle/Near Eastern And Semitic Languages, Literatures, And Linguistics
What Interactive Marketing Manager skills would you recommend for someone trying to advance their career?
Professor Steve Vinson: Digital skills, especially AI.
What will help Interactive Marketing Managers increase their earning potential?
Professor Steve Vinson: By being flexible, and by standing out. Cultivate multiple skills that complement your area studies/language skills, especially digital skills.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What general advice would you give to an Interactive Marketing Manager?
Dr. Richard Conde Ph.D.: For a graduate just beginning their journey in the marketing field, my main advice would be to remain endlessly curious and always keep learning. The marketing landscape is evolving rapidly, constantly emerging new technologies, platforms, and consumer behaviors. Embrace change with an open mindset and be a perpetual student. At the same time, develop a specialty area that becomes your value proposition - a specific industry vertical, channel expertise like social media or email marketing, or proficiency with analytics, artificial intelligence, and insights mining. Plus, there is a focus on hyper-personalization, which both data and artificial intelligence will perpetuate. That focus will make you more hireable.
What Interactive Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Richard Conde Ph.D.: Looking ahead to 3-5 years, I foresee an even greater emphasis on data literacy, artificial intelligence, and the ability to translate complex data sets into compelling narratives and actionable insights. A high-ranking executive recently indicated that marketing is a complex math problem. The amount of consumer, secondary, and public data will continue to grow exponentially, so marketing professionals adept at querying databases, visualizing information, and deriving meaningful patterns that can tell succinct, impactful stories will be in high demand. Practice the art of storytelling. Additionally, skills in emerging areas like voice marketing, augmented reality campaigns, and privacy-centered marketing strategies will start separating top candidates.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Interactive Marketing Managers possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
How have salaries changed over time for Interactive Marketing Managers?
Dr. Richard Conde Ph.D.: - There is a small trend in sales to minimize variable comp and increase salaries. There are a few (15 or so) Silicon Valley companies limiting commissions and focusing more on salaries
- You see a correlation between higher salaries and more complex sales processes. I see that trend continuing as more transactional sales will be automated
- Increase in pay for inside sales agents as more and more sales are being handled by inside sales agents (thanks to tech and change in buying behaviors)
What are the biggest trends we'll see in the Interactive Marketing Manager job market given the pandemic?
Dr. Richard Conde Ph.D.: You are already seeing these trends, which will increase in the months to come:
- More remote work away from an office. Flexibility will be key for employees with more control over their time and schedule
- The increase of video in all stages of a business. We feel more comfortable communicating via all the video communication options
- More application of AI and machine learning. Companies are finally figuring out its better to work smart
- Automated personality identification. For example, Crystal Knows can provide a person's DISC profile based on an individual's LinkedIn profile. This type of information will be used by recruiters to determine fit, plus at all other departments
- Training at all levels to accommodate virtual, technology, and cultural changes
- The need for individuals at all levels of an organization to possess (based on the level) analytical skills. Data is king and there is more and more demand for individuals who can identify, interpret, and implement decisions based on complex data analysis.
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What soft skills should all Interactive Marketing Managers possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
What skills will help Interactive Marketing Managers earn the most?
Stacia Wert-Gray Ph.D.: Currently, employers are looking for candidates who understand social media and search engine optimization. These forms of marketing communication are red hot in today's world because they are relatively inexpensive when compared to traditional media, and they are easier to measure outcomes. Companies are emphasizing return on marketing investment, and traditional media expenditures are not easy to quantify benefits.
Scott Thorne Ph.D.
InstructorSoutheast Missouri State University
Department of Marketing
What soft skills should all Interactive Marketing Managers possess?
Scott Thorne Ph.D.: Team building, leadership, co-operation, salesmanship. I always tell my students to show any leadership positions they had while in school on their resumes as businesses value people who can both take the initiative and work well with others.
Dr. Sooho Lee
Director, Master of Public Administration (MPA) Program, Professor of Public Administration and PolicyUniversity of West Georgia
Department of Civic Engagement & Public Service
What soft skills should all Interactive Marketing Managers possess?
Dr. Sooho Lee: Communication, networking, and interpersonal skills.
What skills will help Interactive Marketing Managers earn the most?
Dr. Sooho Lee: It depends on the nature of the job. Generally speaking, analytical competence, communication, strategic planning, and leadership skills will greatly help one earn more.
Charles Gamble
Adjunct ProfessorSouthern Connecticut State University
Marketing Department
What soft skills should all Interactive Marketing Managers possess?
Charles Gamble: Be a good communicator (internally and externally). Marketing is all about effective communication. Most of the roles in marketing are basically managing the various channels through which the communications are disseminated (Events, PR, Paid Search, Web, Social Media, etc.). If you can communicate effectively, you will be a strong asset to the team, and your skills will be easily transferable to multiple roles within the marketing organization. This will provide you security in your current role and a path for career advancement. Three things help to make you a more effective marketing communicator:
-Empathy - Have deep empathy for your prospective customer and the challenges that they are facing. Understand their industry, language, motivation, what their day is like, why they do what they do, who their customers are, etc.
-Product Knowledge - Have a deep understanding of the product or service that you are marketing. Understanding how the functionality of a product or a solution can solve a prospective customers pain point
-Macro Mindset - Think about how content layers together to create a hierarchy or matrix. Understanding how a content theme can be expanded or contracted can help you see the "big picture" and offer more granular detail on a particular topic.
Dr. Carrie Trimble
Associate Professor of MarketingMillikin University
Tabor School of Business
What soft skills should all Interactive Marketing Managers possess?
Dr. Carrie Trimble: Communication skills and problem-solving top this list. When less is done face-to-face, businesses and their customers have new problems at hand and fewer communication methods at their disposal. Customers have also been dealing with a high level of stress for over a year now, so applicants who can empathetically, reliably, and efficiently communicate via e-mail and phone will rise to the top.
Will there be an enduring impact of the coronavirus pandemic on Interactive Marketing Managers?
Anthony Cuomo: We have changed the ways in which we communicate with each other. Now, more than ever, we know that technology is pervasive and has revolutionized the way we communicate personally and professionally. Virtual interviews, online group meetings and presentations are the new norm. Job seekers who are able to communicate effectively online will have an advantage in our new context. I don't think Zoom meetings or Skype are going away any time soon. So, practicing how to sustain eye contact with a camera, being personable and communicating enthusiasm virtually will set you apart from other applicants.
What's a good job out of college for Interactive Marketing Managers?
Anthony Cuomo: A job that you are passionate about and helps you begin your journey. Pursue jobs that spark your interest and also provide opportunities to learn, grow and seek out mentorship. Think long term and how you a strengthening your professional foundation while also providing opportunities to support yourself and your lifestyle.
What will help Interactive Marketing Managers increase their earning potential?
Anthony Cuomo: Personally, every unpaid opportunity I pursued early on in my career led to a paid opportunity in the future. We should know our worth and expect our labor to be compensated, but we should also look at the bigger picture and identify service opportunities, volunteering and working outside of our required job duties provide new prospective, skills and a chance to develop our resumes. It pays off in the future.
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
Will there be an enduring impact of the coronavirus pandemic on Interactive Marketing Managers?
J. Ian Norris Ph.D.: There is little doubt that workers will continue some of their work remotely. This was a trend already underway before the pandemic that was greatly accelerated during the pandemic. In marketing specifically, many businesses had to shift business to online that had not been online before. It is likely that this will also have a lasting impact on how business is conducted. This was particularly true in the service industry and in arts and entertainment. The big take-home lesson for marketing graduates is that digital literacy has never been more important. All marketers are digital marketers, to some degree or another, today.
What certifications/licenses/courses can have the biggest impact for Interactive Marketing Managers?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
What will help Interactive Marketing Managers increase their earning potential?
J. Ian Norris Ph.D.: No matter what area of marketing you are working in--in fact, no matter what job you are working in at all, statistical literacy is essential. There is so much data out there that data literacy will confer significant competitive advantage to those who can leverage it. This doesn't mean everyone has to be able to do regression modeling, but being able to interpret correlational patterns and draw actionable meaning from it will be a foundational skill. A big bonus would be some basic coding skills. Finally, it is worth mentioning that while most social media marketing still happens on Facebook, it will be essential to know platforms such as Instagram and TikTok for any products or services targeted to younger consumers.
Will there be an enduring impact of the coronavirus pandemic on Interactive Marketing Managers?
Dr. Veronica Radeva Dawson Ph.D.: According to Nicholas A. Christakis, the author of "Apollo's Arrow: The Profound and Enduring Impact of the Coronavirus on the Way We Live," the coronavirus pandemic will have long lasting impact on the economy, new graduates job market, and the processes of doing work for everyone (among other things). While we are already hearing about projections of the economy coming back stronger than ever in late 2021, those seem to refer to the stock market, and the stock market isn't the job market. I expect that our graduates will have a harder time getting that first professional position as companies are trying to figure out how work will be done, especially in the near future. So, my advice is to remain flexible and focus on gaining experience, even if it happens that it isn't in a graduate's "dream career." Communication remains the top skill sought after by employers, regardless of occupation (see for example, LinkedIn's 2020 Grad Guide to Getting Hired ) and our graduates are obviously in a unique position to claim expertise in this area.
What's a day at work look like for an Interactive Marketing Manager?
Dr. Veronica Radeva Dawson Ph.D.: A day at work for a recent graduate could look much like a day at school, if the student went to one of the universities where instruction remained virtual. Most job ads at this time, still come out as "temporarily offsite," which means that new hires would work from home. And while recent graduates might have the hang of using Zoom or Microsoft Teams to get their work done, working remotely comes with its own set of challenges. Perhaps most relevant for a new hire is the different onboarding experience and the absence of traditional socialization activities and learning processes (onsite trainings, social gatherings, and impromptu Q&A sessions with co-workers). I think that this precisely (remote organizational socialization) would be one of the biggest challenges for companies that choose to embrace a remote workforce for the foreseeable future. Additionally, familiar challenges from the virtual classroom would remain, such as mastering time management, fostering self-motivation, and avoiding overwhelm and burnout.
What will help Interactive Marketing Managers increase their earning potential?
Dr. Veronica Radeva Dawson Ph.D.: As the Internships Coordinator for our department, I have seen an increased demand for communication studies majors who are able to contribute in the areas of web design, videography, photography, and digital media/ graphic design, in addition to more traditional areas, such as public relations. So, I would recommend that prior to graduation students seek out opportunities to take courses that may help them in these areas. Not many Communication Studies programs offer such courses as part of their curriculum, although some might. One of the surest ways to increase earning potential, especially in a time of economic recession, is through more education. This could mean securing a spot in a graduate program where students can mature and hone their interests and skills. Over time, an employee with a graduate degree will earn more (money, opportunities) than someone without one. I do want to caution students and new graduates about going the graduate school route over the job experience route, however, as it comes with a cost, financial of course, but also in terms of work experience. To some degree, and especially early in someone's career, employers value specialized work experience over graduate education.
William Covington
ProfessorGulf Coast State College
Business and Technology Department
What are the biggest trends we'll see in the Interactive Marketing Manager job market given the pandemic?
William Covington: In my opinion, the job market will continue to stagnate for smaller businesses especially. With the hike in what people can receive in unemployment and the ability to not have that amount taxed It is very probable to be able to live on income from unemployment and a stimulus check. The issue is not, "where are the jobs?" So many small businesses are looking to place people in entry level positions. However many students just out of a secondary institution are looking, or demanding a high salary position. Thus the implementation of the $15 minimum wage, which many small businesses just cannot do. There in lies the "catch 22."
What technical skills for an Interactive Marketing Manager stand out to employers?
William Covington: Most employers understand that today's world revolves around technology. Therefore having a skill set that may include, web design and marketing of some kind, can be very valuable to an employer.
How have salaries changed over time for Interactive Marketing Managers?
William Covington: I am not so sure that salaries have changed as much as tools of the trade and the skills needed to be proficient with those tools have changed. Salaries will always be based on 2 things. Educational experience and real world experience. The real determining factor of a salary is "who" the employer is and which type of experience they consider to be the most relevant.