Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Interactive marketing specialist education requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become an interactive marketing specialist. Interactive marketing specialists usually study business, marketing, or communication. 70% of interactive marketing specialists hold a bachelor's degree, and 11% hold an associate degree. We analyzed 491 real interactive marketing specialist resumes to see exactly what interactive marketing specialist education sections show.
The most common colleges for interactive marketing specialists are the University of Utah and the University of Utah.
There are also many online interactive marketing specialist courses to help get the education required to be an interactive marketing specialist.
What education do you need to become an interactive marketing specialist?
What degree do you need to be an interactive marketing specialist?
- Bachelor's, 70%
- Associate, 11%
- Master's, 10%
- High School Diploma, 6%
- Other Degrees, 3%
What should I major in to become an interactive marketing specialist?
- Business, 20%
- Marketing, 16%
- Communication, 15%
- Graphic Design, 8%
- Other Majors, 41%
Most common colleges for interactive marketing specialists
| Interactive marketing specialist common college | Percentages |
|---|---|
| University of Utah | 10.14% |
| New York University | 7.25% |
| Howard University | 7.25% |
| Loyola University Chicago | 5.80% |
| Saint Cloud State University | 5.80% |
Best majors for interactive marketing specialists
| Rank | Major | Percentages |
|---|---|---|
| 1 | Business | 19.9% |
| 2 | Marketing | 15.9% |
| 3 | Communication | 15.1% |
| 4 | Graphic Design | 8.0% |
| 5 | Public Relations | 4.4% |
Best colleges for interactive marketing specialists
The best colleges for interactive marketing specialists are Northwestern University, University of Pennsylvania, and Stanford University.
An interactive marketing specialist with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for interactive marketing specialists. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become interactive marketing specialists.
1. University of Pennsylvania
Philadelphia, PA • Private
In-state tuition
$55,584
Enrollment
10,764
2. Stanford University
Stanford, CA • Private
In-state tuition
$51,354
Enrollment
7,083
3. Northwestern University
Evanston, IL • Private
In-state tuition
$54,568
Enrollment
8,451
4. University of Wisconsin - Madison
Madison, WI • Private
In-state tuition
$10,555
Enrollment
30,360
5. University of Maryland - College Park
College Park, MD • Private
In-state tuition
$10,595
Enrollment
30,184
6. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-state tuition
$14,760
Enrollment
31,451
7. University of Georgia
Athens, GA • Private
In-state tuition
$11,830
Enrollment
29,474
8. University of Texas at Austin
Austin, TX • Private
In-state tuition
$10,610
Enrollment
40,329
9. University of Southern California
Los Angeles, CA • Private
In-state tuition
$56,225
Enrollment
19,548
10. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Enrollment
33,495
20 best online courses for interactive marketing specialists
Advertising disclosure
1. Data Analysis Immersive (Full-time)
Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...
2. Data Analytics (Part Time)
Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...
3. Data Analyst
Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Email Marketing. Increase Sales With Email Marketing!
A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...
6. Salesforce Marketing Cloud Email Specialist Practice Tests
Email Specialist Practice Exams - 100 Questions - Answers & Explanations - Exam Simulated Environment...
7. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
8. Intro to Data Analytics
Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...
9. Data Structures and Algorithms
Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...
10. Data Visualization
You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...
11. Best of SEO: #1 SEO Training & Content Marketing Course 2023
Best of Search Engine Optimisation 2023: Ultimate Pro Edition. Become a SEO, Content Marketing & Copywriting Consultant...
12. Content Marketing Masterclass: Create Content That Sells
Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!...
13. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
14. Intro to Data Analysis
Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...
15. Online Marketing: SEO & Social Media Marketing Strategy
2023 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO...
16. Best of Content Marketing, SEO & Copywriting + 23 Templates
Content Marketing, SEO & Copywriting Course filled With Animated Videos, Quizzes, Assignments & 23 Copywriting Templates...
17. Data Visualization
Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...
18. Experimental Design & Recommendations
Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...
19. Social Media Marketing - Content Marketing Masterclass
Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...
20. Master Course in Advanced SEO (Search Engine Optimization)
Digital Marketing, Keyword Search, Website Traffic, Link Building, SEO Audit, Google Ads and PPC, Word Press, Local SEO...
Top 10 most affordable universities for interactive marketing specialists
The most affordable schools for interactive marketing specialists are SUNY Farmingdale, university of florida, and baruch college of the city university of new york.
If the best universities for interactive marketing specialists are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for interactive marketing specialists.
1. SUNY Farmingdale
Farmingdale, NY • Private
In-state tuition
$8,306
Cost of attendance
16,091
2. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Cost of attendance
21,034
3. Baruch College of the City University of New York
New York, NY • Private
In-state tuition
$7,262
Cost of attendance
14,046
4. California State University - Long Beach
Long Beach, CA • Private
In-state tuition
$6,798
Cost of attendance
18,306
5. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Cost of attendance
21,623
6. Fashion Institute of Technology
New York, NY • Private
In-state tuition
$5,740
Cost of attendance
17,864
7. Brigham Young University
Provo, UT • Private
In-state tuition
$5,620
Cost of attendance
18,136
8. California State University - Dominguez Hills
Carson, CA • Private
In-state tuition
$6,942
Cost of attendance
14,469
9. Florida International University
Miami, FL • Private
In-state tuition
$6,556
Cost of attendance
19,434
10. USF St. Petersburg
St. Petersburg, FL • Private
In-state tuition
$5,821
Cost of attendance
19,849
Top 10 hardest universities to get into for interactive marketing specialists
The hardest universities for interactive marketing specialists to get into are Northwestern University, University of Pennsylvania, and Stanford University.
Some great schools for interactive marketing specialists are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for interactive marketing specialists based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions rate
8%
SAT average
1,508
2. University of Pennsylvania
Philadelphia, PA • Private
Admissions rate
8%
SAT average
1,492
3. Stanford University
Stanford, CA • Private
Admissions rate
4%
SAT average
1,497
4. University of Southern California
Los Angeles, CA • Private
Admissions rate
13%
SAT average
1,445
5. Boston University
Boston, MA • Private
Admissions rate
22%
SAT average
1,420
6. Northeastern University
Boston, MA • Private
Admissions rate
19%
SAT average
1,466
7. Cornell University
Ithaca, NY • Private
Admissions rate
11%
SAT average
1,471
8. New York University
New York, NY • Private
Admissions rate
20%
SAT average
1,419
9. George Washington University, The
Washington, DC • Private
Admissions rate
42%
SAT average
1,380
10. Vanderbilt University
Nashville, TN • Private
Admissions rate
10%
SAT average
1,514
Top 10 easy-to-apply-to universities for interactive marketing specialists
The easiest schools for interactive marketing specialists to get into are Oklahoma Wesleyan University, university of the incarnate word, and notre dame college.
Some schools are much easier to get into. If you want to start your career as an interactive marketing specialist without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for interactive marketing specialists.
1. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions rate
68%
SAT average
964
2. University of the Incarnate Word
San Antonio, TX • Private
Admissions rate
88%
SAT average
1,044
3. Notre Dame College
Cleveland, OH • Private
Admissions rate
90%
SAT average
994
4. Kean University
Union, NJ • Private
Admissions rate
86%
SAT average
991
5. LIM College
New York, NY • Private
Admissions rate
83%
SAT average
1,061
6. Notre Dame de Namur University
Belmont, CA • Private
Admissions rate
82%
SAT average
983
7. Marymount University
Arlington, VA • Private
Admissions rate
91%
SAT average
1,065
8. San Francisco State University
San Francisco, CA • Private
Admissions rate
72%
SAT average
1,054
9. La Roche College
Pittsburgh, PA • Private
Admissions rate
99%
SAT average
1,008
10. Wayland Baptist University
Plainview, TX • Private
Admissions rate
98%
SAT average
1,003
Average interactive marketing specialist salary by education level
| Interactive marketing specialist education level | Interactive marketing specialist salary |
|---|---|
| Master's Degree | $72,938 |
| Bachelor's Degree | $65,261 |
| Doctorate Degree | $73,516 |
Interactive marketing specialist education FAQs
Have more questions? See all answers to common business and financial questions.
Search for interactive marketing specialist jobs
Updated January 8, 2025
Updated January 8, 2025