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Job outlook for interactive marketing strategists in the United States
Are interactive marketing strategist jobs in demand?
Interactive marketing strategist job and salary trends over time
Interactive marketing strategist jobs over time
Interactive marketing strategist job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 1,161 | 0.00% |
| 2020 | 1,126 | 0.00% |
| 2019 | 1,099 | 0.00% |
| 2018 | 1,002 | 0.00% |
| 2017 | 912 | 0.00% |
Average interactive marketing strategist salary over time
Interactive marketing strategist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $61,921 | $29.77 | +3.9% |
| 2024 | $59,604 | $28.66 | +1.9% |
| 2023 | $58,489 | $28.12 | +1.6% |
| 2022 | $57,592 | $27.69 | +0.8% |
| 2021 | $57,135 | $27.47 | +1.9% |
Interactive marketing strategist jobs by state
Most common states for interactive marketing strategists
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 196 | 28% |
| 2 | Utah | 3,101,833 | 617 | 20% |
| 3 | New Hampshire | 1,342,795 | 254 | 19% |
| 4 | Washington | 7,405,743 | 1,209 | 16% |
| 5 | Minnesota | 5,576,606 | 879 | 16% |
| 6 | Wyoming | 579,315 | 90 | 16% |
| 7 | North Dakota | 755,393 | 110 | 15% |
| 8 | South Dakota | 869,666 | 120 | 14% |
| 9 | Virginia | 8,470,020 | 1,096 | 13% |
| 10 | Colorado | 5,607,154 | 726 | 13% |
| 11 | Connecticut | 3,588,184 | 473 | 13% |
| 12 | Nebraska | 1,920,076 | 245 | 13% |
| 13 | Maine | 1,335,907 | 172 | 13% |
| 14 | North Carolina | 10,273,419 | 1,183 | 12% |
| 15 | Alaska | 739,795 | 91 | 12% |
| 16 | Georgia | 10,429,379 | 1,180 | 11% |
| 17 | Massachusetts | 6,859,819 | 743 | 11% |
| 18 | Maryland | 6,052,177 | 674 | 11% |
| 19 | Kansas | 2,913,123 | 308 | 11% |
| 20 | Pennsylvania | 12,805,537 | 1,254 | 10% |
Interactive Marketing Strategist job outlook: Expert opinions
Our panel of interactive marketing strategist experts
Siena College
Idaho State University
University of Scranton
University of Houston - Downtown
Berea College
Wayland Baptist University, Anchorage
James Madison University
Nichols College
University of Southern California
What general advice would you give to an Interactive Marketing Strategist?
Rich Johnson: Most job titles have a similar salary. Sometimes the salary is better in urban spaces where the cost of living is higher as well. Before I would assess salary, I would look at the cost of living and your monthly budget to build your personal requirements. You usually need to begin work in a starting salary position, but that doesn't mean that you need to stay there for long. When you get into a role, go all in. Master everything that is asked of you and start providing ideas to solve problems. Your value isn't just your ability to complete a task, it is your ability to provide value and creative solutions. Make sure that you retain credit for your contributions and stay positive. Building value in your role is key for job security and growth. Another part of the ladder of salary growth is self advocating for raises and knowing when you have hit the ceiling in your present position. If you do hit a plateau, the options are to pursue a new role or consider taking your skills to another business. One of the most effective growth tools that I have had in my career has been through freelance. If you have the bandwidth, consider taking on some freelance work. This will build skills and new connections that can lead to your next opportunity.
What will help Interactive Marketing Strategists increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What skills will help Interactive Marketing Strategists earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
John Ney
Assistant Marketing Professor, Director of Professional Development & Sales ExcellenceIdaho State University
College of Business
What skills stand out on Interactive Marketing Strategist resumes?
John Ney: Internships or class project experience that show the student has helped develop a marketing strategy for a company is probably the most important but also marketing research skills.
What soft skills should all Interactive Marketing Strategists possess?
John Ney: -A positive "can-do" attitude. I'm often told by employers that "we can teach skills, but we can't teach attitude."
-Teamwork - the ability to work with others is more important now than ever.
-Communication skills, both oral and written.
What hard/technical skills are most important for Interactive Marketing Strategists?
John Ney: -With so many businesses advertising online, students that have experience with one or more of the following (video, blogging, graphic design, photography & websites) easily find jobs! This is the most requested skill set when employers are looking to hire interns.
-Writing skills - businesses need help writing everything from email responses to customers to a short job advertisement & or a marketing strategy.
What skills will help Interactive Marketing Strategists earn the most?
John Ney: -Sales skills - Most sales jobs are commission-based, and they are not capped.
-Everybody sells! Sales are really about building relationships, so having people and communication skills can really pay off!
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Interactive Marketing Strategists possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Interactive Marketing Strategists possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
What certifications/licenses/courses can have the biggest impact for Interactive Marketing Strategists?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
What certifications/licenses/courses can have the biggest impact for Interactive Marketing Strategists?
Dr. Mary Rydesky: What certifications/licenses/courses can have the biggest impact on your job prospects? Emphases on project management and strategic thinking have been joined by certifications in soft skills that support diversity and cultural awareness. Graduates do need technical skills, but with the shift to remote teams and work from home environments pushed the curve. Now, grads need experience in applying their tech skills from a distance.
What will help Interactive Marketing Strategists increase their earning potential?
Richard Tate: Sales is transitioning from a "problem solving" focus to a "teaching" focus. Great sales professionals today are able to teach their clients something that the client didn't know about their product, service, competition, market, business environment, etc. Through technology and "ask Google," most professional buyers can research and gain 60-80% of the knowledge that they need to make a buying decision.
That leaves only a 20% to 40% space for a salesperson to have an impact, and that space must be filled with new ideas and new knowledge that will assist the buyer in making an informed decision. Much of business-to-business sales today is very technical and expensive. Wrong technology decisions carry far greater risk to a company today. The wrong application can quickly turn any competitive advantage over to a competitor and with today's "sticky" technologies, you may never get that customer back.
Being an expert in your field and having the boldness to challenge your buyer's thoughts and show them a different way, is how salespeople can best increase their earning potential.
Jean Beaupré
Associate Professor of Communication and Marketing, Communication B.A. Program ChairNichols College
Department of Communication
How do you envision technology impacting Interactive Marketing Strategists in the next 5 years?
Jean Beaupré: A generation ago, you could count the methods for communicating at work on one hand. Today, we have email, social media, video conferencing, texting, direct messaging, intranets, and more. These options are likely to expand in the future, as technology companies compete to meet professional, communicative needs. In my view, a significant challenge for those working in communication will be to maintain focus on the basic principles such as understanding your audience and not to assume that new technology will make communication simple. On the flip side, technology has facilitated ample data availability, so the opportunity exists to showcase communication as a vital contributor to business outcomes further and reliably.
How do you envision technology impacting Interactive Marketing Strategists in the next 5 years?
Gerard Tellis: Because budget and employment have been cut, the ability to be efficient and accomplish more in less time will become highly valuable.
Will there be an enduring impact of the coronavirus pandemic on Interactive Marketing Strategists?
Gerard Tellis: Because so much has moved to the web, having a good video presence in Zoom will be critical to getting a job - enthusiastic, gracious, and professional.