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Interactive media marketing director skills for your resume and career

Updated January 8, 2025
1 min read
Quoted experts
Dr. Richard Conde Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical interactive media marketing director skills. We ranked the top skills for interactive media marketing directors based on the percentage of resumes they appeared on. For example, 43.3% of interactive media marketing director resumes contained web design as a skill. Continue reading to find out what skills an interactive media marketing director needs to be successful in the workplace.

10 interactive media marketing director skills for your resume and career

1. Web Design

Here's how interactive media marketing directors use web design:
  • Provided strategy for web design, content, structure and architecture.

2. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how interactive media marketing directors use email campaigns:
  • Created and implemented email campaigns to drive traffic and promote the brand.
  • Head the development of all electronic communications including websites, email campaigns, mobile products, videos, and social media.

3. Facebook

Here's how interactive media marketing directors use facebook:
  • Managed social media accounts including Facebook and Twitter focusing on increasing fan activity, innovative strategy and building brand awareness.
  • Engaged consumers by managing and communicating as a representative for social media communications such as Facebook and Twitter.

4. Marketing Campaigns

Here's how interactive media marketing directors use marketing campaigns:
  • Developed, executed, and measured the effectiveness of associated digital marketing campaigns.
  • Launched email-marketing campaigns to increase membership base by a factor of 5.

5. HTML

Here's how interactive media marketing directors use html:
  • Created a new site design that used an HTML base with important Flash elements.
  • Overhauled technical strategy to replace static HTML with server side technologies.

6. Search Engine Optimization

Here's how interactive media marketing directors use search engine optimization:
  • Led search engine optimization efforts related to all interactive media and video content on all public-facing sites.
  • Implemented search engine optimization and performed web analytics.

7. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how interactive media marketing directors use sem:
  • Improved the website ranking and increased the website traffic by 45% by implementing best practices of SEO and SEM.
  • Enrolled site in Ad Exchanges (PPC), created SEM & relevant metadata & keywords to optimize SEO.

8. Google Adwords

Here's how interactive media marketing directors use google adwords:
  • Used Google Adwords to bring prospects to our website for free downloads and convert them to members.
  • Monitored and analyzed Google AdWords; researched potential marketing and sponsorship opportunities

9. ROI

Here's how interactive media marketing directors use roi:
  • Tracked the ROI performance of all direct response radio/television/internet/promotional campaigns for effectiveness and adjusted strategies accordingly.
  • Introduced test/control analysis methodology to measure lift and ROI for online lead generation campaigns.

10. PHP

PHP, the abbreviation for hypertext preprocessor, is a scripted language used in websites to manage content.

Here's how interactive media marketing directors use php:
  • Created new landing pages in PHP for all device types, increasing conversion rates by 28%.
  • Created the Product page with Flash and PHP.
top-skills

What skills help Interactive Media Marketing Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all interactive media marketing directors possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

What hard/technical skills are most important for interactive media marketing directors?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
Do you want to know more?
Read more about what experts have to say about interactive media marketing director

List of interactive media marketing director skills to add to your resume

Interactive media marketing director skills

The most important skills for an interactive media marketing director resume and required skills for an interactive media marketing director to have include:

  • Web Design
  • Email Campaigns
  • Facebook
  • Marketing Campaigns
  • HTML
  • Search Engine Optimization
  • SEM
  • Google Adwords
  • ROI
  • PHP

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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