How To Become An Interactive Producer: What It Is and Career Path

What is an interactive producer and how to become one

Updated January 8, 2025

2 min read

Quoted expert

Dan Shelley

There is more than meets the eye when it comes to being an interactive producer. For example, did you know that they make an average of $46.4 an hour? That's $96,520 a year! Between 2018 and 2028, the career is expected to grow 8% and produce 12,800 job opportunities across the U.S.

What general advice would you give to an interactive producer?

Dan Shelley

Executive Director, Radio Television Digital News Association

While television and radio newsroom hiring has been relatively flat, there are increasing opportunities for broadcast and digital journalists in virtually all parts of the country. Generally speaking, the pandemic has caused some - but not as much as initially feared - contraction in the overall local broadcast and digital journalism space. However, several companies that operate television stations across the U.S. are actively seeking journalists as they have adapted to new innovative ways to cover stories safely and, in many cases, they are ramping up hiring to better serve their communities during these unprecedented times.

ScoreInteractive ProducerUS Average

Salary

7.5

Avg. Salary $96,520

Avg. Salary $59,228

Stability level

9.2

Growth rate 8%

Growth rate 0.3%

Diversity

5.0

Race

American Indian and Alaska Native 0.17%

Asian 6.34%

Black or African American 7.83%

Hispanic or Latino 14.39%

Unknown 5.57%

White 65.70%

Gender

female 49.54%

male 50.46%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress level

9.2

Stress level is very high

7.1 - high

Complexity level

9.6

Complexity level is advanced

7 - challenging

Work life balance

2.8

Work life balance is poor

6.4 - fair

Key steps to become an interactive producer

Explore interactive producer education requirements

Most common interactive producer degrees

Bachelor's

82.5 %

Master's

11.7 %

Associate

4.9 %

Start to develop specific interactive producer skills

Skills	Percentages
UI	9.00%
Web Development	8.97%
Video Production	7.90%
Digital Marketing	6.82%
User Experience	5.21%

Complete relevant interactive producer training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New interactive producers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an interactive producer based on U.S. Bureau of Labor Statistics data and data from real interactive producer resumes.

Research interactive producer duties and responsibilities

Lead one-on-one and group training sessions for WordPress and Magento.
Manage campaigns across Facebook, paid media, web, and radio.
Manage interactive development, including design, implementation and QA.
Experience working within CMS s such as Umbraco (.NET), Wordpress and ModX.

Prepare your interactive producer resume

When your background is strong enough, you can start writing your interactive producer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an interactive producer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable interactive producer resume templates

Build a professional interactive producer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your interactive producer resume.