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What is an internet ecommerce specialist and how to become one

Updated January 8, 2025
4 min read

Ecommerce is continuing to take over the Internet by storm, and Internet ecommerce specialists ensure that their clients stay competitive by providing them with the best online strategies to rake optimize ecommerce performance. The primary duties of an Internet ecommerce specialist are to monitor daily activities on the company's ecommerce website and recommending strategies to meet the company's goals, whether those goals are increasing web traffic, gaining more customers, or developing brand awareness. These duties require an Internet ecommerce specialist to be an expert at evaluating analytics like telesales, campaign performance, customer behavior, and web traffic, among others. Typically, they work closely with marketing and sales teams to help the company achieve its goals.

For this role, employers look for candidates with bachelor's degrees in business, marketing, or another related field, as well as years of experience in digital marketing, ecommerce, and sales strategy development. As such, Internet ecommerce specialists may come from different jobs as long as they have extensive knowledge and experience in ecommerce.

An Internet ecommerce specialist may be an in-house employee or a consultant at a business consultancy firm. On average, they earn $50,000 per year or around $25 per hour.

ScoreInternet Ecommerce SpecialistUS Average
Salary
3.8

Avg. Salary $48,940

Avg. Salary $59,228

Stability level
5.7

Growth rate 19%

Growth rate 0.3%

Diversity
4.1
Race

American Indian and Alaska Native 0.51%

Asian 11.99%

Black or African American 6.24%

Hispanic or Latino 8.82%

Unknown 4.70%

White 67.73%

Gender

female 50.83%

male 49.17%

Age - 43
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43
Stress level
5.7

Stress level is manageable

7.1 - high

Complexity level
8.5

Complexity level is advanced

7 - challenging

Work life balance
5.5

Work life balance is fair

6.4 - fair

Key steps to become an internet ecommerce specialist

  1. Explore internet ecommerce specialist education requirements

    Most common internet ecommerce specialist degrees

    Bachelor's

    66.7 %

    Associate

    21.7 %

    Master's

    5.6 %
  2. Start to develop specific internet ecommerce specialist skills

    SkillsPercentages
    Digital Marketing21.51%
    SEO11.02%
    E-Commerce8.27%
    Content Management5.77%
    CRM5.00%
  3. Complete relevant internet ecommerce specialist training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New internet ecommerce specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an internet ecommerce specialist based on U.S. Bureau of Labor Statistics data and data from real internet ecommerce specialist resumes.
  4. Research internet ecommerce specialist duties and responsibilities

    • Manage projects by maintaining product catalog using CMS, marketing/project calendars and assets/deliverables for online projects.
    • Create HTML links for ads to click-through to the appropriate landing page.
    • Update HTML code to improve the design of the store s listing website.
    • Update company blogs and social media accounts (such as Facebook) on a daily basis to optimize brand recognition.
  5. Prepare your internet ecommerce specialist resume

    When your background is strong enough, you can start writing your internet ecommerce specialist resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an internet ecommerce specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable internet ecommerce specialist resume templates

    Build a professional internet ecommerce specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your internet ecommerce specialist resume.
    Internet Ecommerce Specialist Resume
    Internet Ecommerce Specialist Resume
    Internet Ecommerce Specialist Resume
    Internet Ecommerce Specialist Resume
    Internet Ecommerce Specialist Resume
    Internet Ecommerce Specialist Resume
    Internet Ecommerce Specialist Resume
    Internet Ecommerce Specialist Resume
    Internet Ecommerce Specialist Resume
  6. Apply for internet ecommerce specialist jobs

    Now it's time to start searching for an internet ecommerce specialist job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first internet ecommerce specialist job

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Average internet ecommerce specialist salary

The average internet ecommerce specialist salary in the United States is $48,940 per year or $24 per hour. Internet ecommerce specialist salaries range between $26,000 and $91,000 per year.

Average internet ecommerce specialist salary
$48,940 Yearly
$23.53 hourly

What am I worth?

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How do internet ecommerce specialists rate their job?

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Internet ecommerce specialist reviews

profile
A zippia user wrote a review on Feb 2023
Pros

It can be mildly rewarding to edit a website on the backend and immediately see the changes on the front end. Black Friday can be fun when you push sales and get to see people on the website shopping your product. Also there is potential to work hybrid or fully remote depending on the company and its demands.


profile
A zippia user wrote a review on Jun 2019
Cons

Fear to be unexposed to the marketplace, still vauge to me


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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