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What is a local sales manager and how to become one
A local sales manager is responsible for overseeing the sales operation of a company in a particular area. Your job responsibilities include maintaining and increasing the sales of your company's products, establishing and maintaining your customer's base, servicing your existing customers' needs, overseeing the sales team's activities and performance, developing sales strategies, and setting targets. Your job also includes understanding ideal customers and how they relate to the products, collecting customer feedback and market research, monitoring your team's performance and motivating them to reach targets, reporting to senior managers, and keeping up to date with products and competitors.
As a local sales manager, you need a bachelor's degree in business, marketing, or a related field. You should have experience in planning sales strategies and managing a sales team. You should also have excellent sales and negotiating skills and a good business sense. Your average annual salary will be $65,002.
What general advice would you give to a local sales manager?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Avg. Salary $84,983
Avg. Salary $59,228
Growth rate 5%
Growth rate 0.3%
American Indian and Alaska Native 0.24%
Asian 4.07%
Black or African American 3.24%
Hispanic or Latino 9.82%
Unknown 4.41%
White 78.23%
Genderfemale 34.95%
male 65.05%
Age - 46American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 46Stress level is manageable
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Local sales manager career paths
Key steps to become a local sales manager
Explore local sales manager education requirements
Start to develop specific local sales manager skills
Skills Percentages Account Management 10.75% Customer Satisfaction 10.71% Sales Process 10.16% Account Executives 7.94% Media Sales 7.61% Complete relevant local sales manager training and internships
Accountants spend an average of 6-12 months on post-employment, on-the-job training. New local sales managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a local sales manager based on U.S. Bureau of Labor Statistics data and data from real local sales manager resumes.Research local sales manager duties and responsibilities
- Participate in annual seminars from managing AE's to training on new computer systems for sales, programming and production.
- Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
- Oversee day-to-day administration of CRM system.
- Monitor sales activity within Salesforce CRM tool.
Prepare your local sales manager resume
When your background is strong enough, you can start writing your local sales manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a local sales manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable local sales manager resume templates
Build a professional local sales manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your local sales manager resume.
Apply for local sales manager jobs
Now it's time to start searching for a local sales manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first local sales manager job
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Average local sales manager salary
The average local sales manager salary in the United States is $84,983 per year or $41 per hour. Local sales manager salaries range between $60,000 and $118,000 per year.
What am I worth?
How do local sales managers rate their job?
Local sales manager reviews
Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.
Not enough time in each day to get everything accomplished.
Semi-flexible work hours. You have a sales goal and customers to call on in order to achieve said goal, so you have some flexibility of your schedule.
I like everything
Coming in contact with people, motivating staff, making the numbers, profitability for everyone
Updated January 8, 2025
