Manager of online communications job description

The Online Communications Manager determines content strategy in support of UPS Customer Communications Middle Market plans, objectives, and campaigns to build content relevance for marketing to UPS target audiences, to drive engagement and create a favorable selling environment, establishing the resource requirements needed to execute. He/She will also provide content strategy best practices for use across multichannel campaigns, including social, search and digital/video channels, content writing, editing, and content management to determine best user experience.

The Online Communications Manager will lead and manage the Content Strategy team of managers/editors/writers, as well as project producers. He/She provides interactive campaign project management and strategy guidance.

+ Manages content and messaging within communications campaigns, including content strategy, goal setting, project resources, project lifecycle/schedule, messaging architecture, content management and editorial deployment to oversee projects from beginning to end.

+ Determines metrics required to identify optimum content campaign results and relevance/engagement tactics for UPS target audience and industry segments business objectives.

+ Integrates UPS enterprise goals with communications department goals to establish strategic process improvements for the development of content and content management.
+ Develops content strategies, editorial and audience consumption best practices.

+ Oversees the development and implementation of content for campaigns and project plans in formats for multiple channels and best practices within channels including digital, to ensure proficiency and achieve desired results and best target audience experience.

+ Strategizes with Middle Market planners and industry segment communications managers about plan objectives, works with all channels particularly digital to influence process changes and best digital user experience for the amplification and distribution of content in the necessary formats.

+ Researches current technology and content marketing trends to keep abreast of potential opportunities for UPS.

+ Works with UPS Communications planners and managers, communications channel experts, marketing and sales - as well as UPS agencies of record and third party publisher strategic partners and writers to ensure quality and delivery of content is on strategy, on time and on budget.

+ Manages resources and people processes (e.g., Quality Performance Review [QPR], Career Development, Training, Staffing, etc.) to ensure the day to day administration of processes and formal procedures.

+ Monitor and analyze the performance of marketing programs to guide current and future strategies.

+ Assist in creating, recommending and implementing marketing programs and campaigns for products and services of the organization.

**Preferred Competencies**

+ Budget Management: Tracks expenditures against financial targets; describes impact of area's budget on organizational financial plan.

+ Communication Design and Management: Designs messaging and visuals for appropriate audience; specifies needs and requirements for new communication programs; identifies and addresses logistical issues with communication programs.

+ Project Management: Develops project management plans and leads the implementation for moderately complex and medium duration projects as well as basic programs; defines most of the initiatives project needs and cross-functional roles/responsibilities throughout the project life cycle; develops recommendations on best way to fulfill the project requirements given the current project and organizational dynamics; overcomes basic organizational resistance to cross-functional demands; demonstrates ability to successfully apply the project management discipline and remains current on project management practices and tools.

+ Technology Knowledge: Leverages technological knowledge to achieve business objectives; resolves technological issues impeding work; adapts technological information, facts, or data to varying situations or groups; recommends changes to technological approach based upon knowledge of trends and best practices.

**Minimum Qualifications**

+ Bachelor's Degree (or internationally comparable degree) in Advertising, Business, English, Communications, Journalism, or Marketing - Preferred

+ Master's Degree (or internationally comparable degree) - Preferred

+ Experience creating or managing digital communications - Preferred

+ Experience managing multiple deliverables with budget oversight - Preferred

+ Experience managing branding/advertising or digital/social agencies - Preferred

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law

**Company:** UNITED PARCEL SERVICE

**Category:** Marketing


**Location:** Atlanta,Georgia

WHO WE ARE

T&C is a family-owned company that builds authentic relationships one interaction at a time through consistent commitment to heartfelt service, relating to people as people (not numbers) and by selling the freshest, highest-quality products available. We have a deep passion for food and people and are always looking for service-minded individuals of all backgrounds to join our community.

WHO YOU ARE

You are genuine and authentic in your interactions both with your customers and co-workers. You thrive in a team environment, take your responsibilities seriously, and always consider the customer in your decisions. You see richness and strength in a diverse workforce and treat others with respect to create a place of belonging for all. You care about your community and the environment. Pursuing knowledge in order to add value and grow is your idea of fun. Oh, and you love food!

WHAT WE OFFER (IN ADDITION TO BEING A FUN PLACE TO WORK)

We have a highly competitive benefits package ($5-$19 weekly medical premiums), vacation/sick time, paid holidays, premium pay rates, an Employee Assistance Program, a discount on virtually everything in our markets, 401(k) plans, profit-sharing and a pension, scholarship program and an employee referral bonus program. Whoa! That's a lot of great stuff!

THE SMALL PRINT WE WANT YOU TO BE AWARE OF

T&C is proud to be an Equal Opportunity Employer. We value a diverse workplace and do not discriminate based on race, color, national origin, religion, gender identity, sexual orientation, age, disability, or any other applicable characteristic protected by law. We invite women, people of color, LGBTQ individuals, members of ethnic minorities, foreign-born residents, and veterans to apply. T&C is a drug-free workplace. All final applicants for employment will be required to successfully pass a drug screening before they are eligible for employment. Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing.

If your experience looks a little different from what we've identified and you think you can thrive in this role, we'd love to learn more about you.

A TYPICAL DAY WILL INCLUDE THE FOLLOWING . . .

* Overseeing and participating in the daily operations of the E-Commerce Online Orders Department in coordination with the Market Manager (Admin) and E-Commerce Online Specialist
* Writing schedules for E-Commerce staff, including back-up employees to provide reliable online services every day of the week
* Developing and training E-Commerce staff to company standards
* Staying current with and providing all training in accordance with Training Program, including online training certification of all Personal Shoppers
* Maintaining Customer Satisfaction with our service as the highest priority
* Building and maintaining positive working relationships with Department Managers and vendor partners in seeking cooperative solutions
* Communicating to Front End and Department Managers with information relevant to Online Sales
* Providing leadership with feedback regarding website, marketing and process performance
* Being accountable for quality, accuracy, and overall customer experience in completing customer orders
* Anticipating upcoming department needs and embodies continuous improvement for themselves and their staff
* Performing annual IC of E-Commerce staff
* Maintaining department in a neat, clean, and orderly manner
* Providing excellent customer service
* Staying current with industry trends, standards and changes
* Ensuring the dissemination of and adherence to all company and department policies
* Supporting and following all safety and security policies
* Providing and demonstrates attitude of service to staff and customers
* Operating within the Company's Core Values, Company Brand and Business Principles

THIS JOB MIGHT BE FOR YOU IF . . .

* You have extensive grocery experience (preferred)
* You have excellent customer service skills
* You must possess an attitude of service to others
* You demonstrate self-discipline and accountability
* You must have working knowledge of iPad and intermediate or higher computer skills including MS Office
* You must be accurate and detail-oriented
* You must be a team player, a leader, and a positive role model
* You have the ability to build and maintain effective relationships and trust with a diverse group of staff, customers, and vendors
* You have excellent listening, verbal, and written communication skills
* You have a commitment to personal and professional development
* You have the ability to delegate and motivate others
* You display excellent work ethic with enthusiasm for achieving management goals
* You have flexibility to work mornings, afternoons, evenings, weekends, and holidays as needed
* You have the ability to lift and carry 50 lbs
* You have the ability to be on feet for long periods of time
* You possess full body mobility (bending, stooping, twisting, and reaching) and have excellent manual dexterity
* You have the ability to work in a temperature-controlled freezer/cooler
* You exemplify health department standards
* You have the ability to work in a constant state of alertness and safe manner
* You are 21 years or older

Entry Level Compensation

USD $24.90/Hr.

Maximum Compensation

USD $25.90/Hr.