Automatically apply for jobs with Zippia

Upload your resume to get started.

Market research coordinator skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Cheryl Dorsey,

Matthew Fisher SFSU, Hult, SMC

Below we've compiled a list of the most critical market research coordinator skills. We ranked the top skills for market research coordinators based on the percentage of resumes they appeared on. For example, 17.5% of market research coordinator resumes contained real estate as a skill. Continue reading to find out what skills a market research coordinator needs to be successful in the workplace.

15 market research coordinator skills for your resume and career

1. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how market research coordinators use real estate:

Maintained and update existing commercial real estate databases.
Researched and synthesized market analysis reports that capture trends and forecast growth in the regional commercial real estate market.

2. Data Integrity

Data integrity denotes the consistency or accuracy validation of data in the whole lifecycle of data. It ensures the security of traceability and search-ability of all data in a person's device to the source.

Here's how market research coordinators use data integrity:

Monitored assigned databases for data integrity and erroneous entries.

3. Delphi

Delphi is a high-level programming language that supports object-oriented design and provides rapid application development for developing applications ranging from web applications, desktop applications, mobile applications, windows applications to machine learning applications.

Here's how market research coordinators use delphi:

Developed new convention bookings in Hotel/Motel Management Delphi system, making changes to new and existing bookings.
Key administrator for Delphi property management system.

4. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how market research coordinators use market research:

Managed, developed and delivered pharmaceutical market research projects in the Patient Studies and Hospital Data Services divisions.
Enhanced effectiveness of market segment through creative approaches using market research, customer suggestions and trend/competitor analysis.

5. Market Trends

Here's how market research coordinators use market trends:

Monitor current market trends and analyze strategic implication, predict future opportunities/challenges and effectively communicate strategic recommendations across the organizations.
Developed processes for tracking market activity and the capacity to recognize market trends and competitors' strategic directions.

6. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how market research coordinators use cold calls:

Key Contributions: Did Cold Calls for a high priority recruitment that the client needed last minute.
Conducted cold calls to build relationships with potential clients as well as follow-up calls to cement relationships with existing clients.

Choose from 10+ customizable market research coordinator resume templates

Build a professional market research coordinator resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your market research coordinator resume.

7. Expense Reports

Here's how market research coordinators use expense reports:

Process and prepare documents, such as expense reports.
Organized expense reports for Director of Media & Promotions and Manager of Media & Research.

8. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how market research coordinators use r:

Reason for Leaving: The owner of R Shoes was a friend of the family and needed new employees.
Performed data science work and developed interactive mapping for analyzing the Customer Quotient Survey in R and Tableau.

9. Data Analysis

Here's how market research coordinators use data analysis:

Mentored and trained new analysts in business development, documentation, client relationship management, report delivery procedures and data analysis.
Researched markets through secondary data analysis; survey design, administration, and analysis; and in-depth qualitative interviews.

10. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how market research coordinators use competitive analysis:

Provided support of new product development through coordination of conference events, focus groups, surveys and competitive analysis.
Supported Bayer HealthCare Business Development on market and competitive analysis of acquisition targets and divestment opportunities, managing highly confidential information.

11. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how market research coordinators use product development:

Extract, review, and summarize relevant information for new product development research.
Monitor and control throughout product development life cycle.

12. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how market research coordinators use promotional materials:

Distributed media elements and promotional materials to networks and other media partners for relevant promotions.
Distributed promotional materials and products during special events.

13. Market Research Studies

Here's how market research coordinators use market research studies:

Conducted interviews with physicians or senior business executives on various primary and secondary market research studies.
Handled inbound and outbound communication in administration of market research studies.

14. Customer Satisfaction

Here's how market research coordinators use customer satisfaction:

Managed the day-to-day activities of a customer satisfaction research study to guide the development of a customer relationship management program.
Research studies included Brand Health Tracking, U&A, Product Testing, Customer Satisfaction and Positioning studies.

15. PowerPoint

Here's how market research coordinators use powerpoint:

Created and updated PowerPoint presentations with research data for meetings with executives.
Charged with other administrative duties such as; filing, answering phones, presentation preparation using PowerPoint, and Market/Internet Research.

5 Market Research Coordinator resume examples

Build a professional market research coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your market research coordinator resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Market Research Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What market research coordinator skills would you recommend for someone trying to advance their career?

Cheryl Dorsey

Lecturer, Benjamin Franklin Institute of Technology

Regarding a gap year, I think if a graduate needs to, take a gap year. It would be beneficial to join professional organizations (many provide student discounts) and to participate in online trainings and webinars of interest to enhance skills.

What type of skills will young market research coordinators need?

Matthew Fisher SFSU, Hult, SMC

Business Instructor, San Francisco State University

Students will need to have some exposure to more technical skills. I say "exposure" for the fact that not everyone needs to know how to code, but understanding what coders do goes a long way in empowering young professionals to work in roles adjacent to those with technical skills that they might not have. However, the core skill that will not be outmoded anytime soon is to have robust critical thinking skills and a motivation to keep learning. While firms may seek to fill an immediate need position, it's always better to hire individuals who can learn for the fact that you can almost always teach specific skills.

What technical skills for a market research coordinator stand out to employers?

Marianela Rivera Ph.D.

Assistant Professor of Spanish, Foreign Languages Division Coordinator, Faculty Affiliate, Center for Critical Race & Ethnic Studies, Florida Gulf Coast University

In the past, technology was not necessarily one of the main concerns for people interested in romance languages, literatures, and linguistics; however, even before the pandemic, a variety of platforms and resources were made available to facilitate teaching courses related to those fields. The pandemic has highlighted the need to adapt to evolving times, so now technical skills are definitely something employers look for in potential candidates in addition to teaching and research excellence. Knowledge of and experience in online course development, technical writing, social media management, learning management systems, and project management are definitely skills that would stand out to employers.

What soft skills should all market research coordinators possess?

Dr. Anne Paulet Ph.D.

Professor, History Department, Humboldt State University

In terms of soft skills, those probably won't change much, they will simply be practiced differently. Being flexible is important since jobs may switch between home and office and since one may be dealing with someone else working from home and the challenges that can present-what cat owner hasn't had their cat walk in front of the camera or step on the wrong computer key? The ability to work in groups will continue to have importance as well as the ability to manage your own time and meet deadlines. At the same time, the nature of computer camera interaction means that people will have to learn to "read" others differently than they would in an in-person environment. Many recent articles have talked about how it is harder to read facial cues or detect emotional responses on the computer. Again, those presently taking synchronous classes have the opportunity to practice these skills--providing students turn on their cameras rather than relying only on audio. If the past year has demonstrated anything, it is that people need to be more culturally aware and sensitive and also be able to work with people of diverse backgrounds. History classes are a great way for students to better understand what others have gone through and how that might impact interaction today. Additionally, history classes-as well as college in general-should provide students with the skills to help create the kind of changes in institutions and companies that need to be made to make them more inclusive. Perhaps the greatest skill college students have is the ability to learn. I never intended to teach online, yet here I am doing just that. It required learning new ways to approach teaching, reconsideration of the ways students learned in the new environment, and figuring out new online programs to make all this happen. I was forced to do this as a result of the pandemic but most students will find that this sort of adjustment-whether foreseen or not-will be a regular part of their career path. The ability to learn these new skills, to apply new methods and to approach issues in new and innovative ways will help them stand out when it comes to looking for a job.

Do you want to know more?

List of market research coordinator skills to add to your resume

The most important skills for a market research coordinator resume and required skills for a market research coordinator to have include:

Real Estate
Data Integrity
Delphi
Market Research
Market Trends
Cold Calls
Expense Reports
R

Data Analysis
Competitive Analysis
Product Development
Promotional Materials
Market Research Studies
Customer Satisfaction
PowerPoint
Research Reports

Data Collection
RFP
Market Research Data
Survey Data
Research Findings
Business Development

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse business and financial jobs