How To Become A Marketing Analyst Internship: What It Is and Career Path

What is a marketing analyst internship and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Linda Goulet,

Michelle R. Eubanks

Marketing analysts assist businesses and organizations in determining the goods and services to sell, who to sell to, and the price to sell it. They arrive at their findings after researching market dynamics, competitor behavior, and customer behavior. Marketing analysts are also in charge of analyzing the market to forecast product and service revenue.

Their mission is to assist businesses in determining what goods are in demand, who will buy them, and what price they are willing to pay. Tracking sales patterns, collecting customer and competitor data, writing management reports, and using statistical tools for data analysis are a few of their responsibilities.

You must be able to understand huge volumes of data and interpret them if you aspire to be a marketing analyst. You need critical thinking skills to make successful data-driven decisions. You also need strong communication skills and a bachelor's degree in marketing or a similar area. The total payment for the year is $62,877.

What general advice would you give to a marketing analyst internship?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreMarketing Analyst InternshipUS Average

Salary

2.9

Avg. Salary $37,360

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.27%

Black or African American 4.74%

Hispanic or Latino 11.28%

Unknown 4.89%

White 64.69%

Gender

female 45.99%

male 54.01%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing analyst internship

Explore marketing analyst internship education requirements

Most common marketing analyst internship degrees

Bachelor's

74.0 %

Master's

19.3 %

Associate

4.0 %

Start to develop specific marketing analyst internship skills

Skills	Percentages
Integrated Marketing	19.52%
Digital Marketing	8.29%
Data Analysis	5.56%
Google Analytics	5.21%
Market Research	5.00%

Complete relevant marketing analyst internship training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing analyst interns learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing analyst internship based on U.S. Bureau of Labor Statistics data and data from real marketing analyst internship resumes.

Research marketing analyst internship duties and responsibilities

Develop, manage and oversee implementation of SEO content strategy for CouponMob.com.
Used SQL to pull large data sets for analysis in software such as SAS.
Develop targeted offers using an internal CRM system to specifically market to customers with a higher propensity to purchase specific products.
Streamline web performance by rewriting PHP code.

Prepare your marketing analyst internship resume

When your background is strong enough, you can start writing your marketing analyst internship resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing analyst internship resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing analyst internship resume templates

Build a professional marketing analyst internship resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing analyst internship resume.