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Best states for a marketing analytics manager
Quoted expert
Gerard Tellis
- Rank 1 - 10
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It seems like marketing analytics managers are becoming more and more common across America. But working conditions and demand for marketing analytics managers aren't the same everywhere in the U.S. As marketing analytics managers are popular in the U.S., we wanted to bring you a list of the best states for marketing analytics managers. In case you are trying to decide where to start your career as a marketing analytics manager, or if you are considering moving to a different city or state, we got you covered.
We figured that the best places for marketing analytics manager jobs has three things everyone would agree on. There would be high annual wages, good career prospects (no matter what phase of the career you are in), and a lot of job opportunities.Rhode Island is the best state, and Pacifica is the city with the highest pay for marketing analytics managers.
10 best states for marketing analytics managers in 2025
1. Rhode Island
Total marketing analytics manager jobs: 211 Average annual salary: $120,774 Lowest 10 percent earn: $90,000 Highest 10 percent earn: $162,000 Location Quotient: 1.11
2. Oregon
Total marketing analytics manager jobs: 806 Average annual salary: $115,634 Lowest 10 percent earn: $84,000 Highest 10 percent earn: $158,000 Location Quotient: 1.24
3. California
Total marketing analytics manager jobs: 6,046 Average annual salary: $124,745 Lowest 10 percent earn: $89,000 Highest 10 percent earn: $173,000 Location Quotient: 1.32
4. Washington
Total marketing analytics manager jobs: 1,345 Average annual salary: $114,486 Lowest 10 percent earn: $84,000 Highest 10 percent earn: $155,000 Location Quotient: 1.18
5. Connecticut
Total marketing analytics manager jobs: 718 Average annual salary: $111,718 Lowest 10 percent earn: $83,000 Highest 10 percent earn: $150,000 Location Quotient: 1.38
6. New York
Total marketing analytics manager jobs: 2,940 Average annual salary: $112,311 Lowest 10 percent earn: $83,000 Highest 10 percent earn: $151,000 Location Quotient: 1.46
7. New Jersey
Total marketing analytics manager jobs: 1,407 Average annual salary: $112,446 Lowest 10 percent earn: $83,000 Highest 10 percent earn: $151,000 Location Quotient: 1.13
8. Arizona
Total marketing analytics manager jobs: 804 Average annual salary: $115,980 Lowest 10 percent earn: $84,000 Highest 10 percent earn: $159,000 Location Quotient: 0.88
9. Michigan
Total marketing analytics manager jobs: 920 Average annual salary: $122,373 Lowest 10 percent earn: $90,000 Highest 10 percent earn: $164,000 Location Quotient: 0.76
10. Pennsylvania
Total marketing analytics manager jobs: 1,964 Average annual salary: $106,427 Lowest 10 percent earn: $79,000 Highest 10 percent earn: $143,000 Location Quotient: 1.08
Marketing analytics manager jobsNear Columbus, OH
How Zippia determines the best states to be a marketing analytics manager
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing analytics manager
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Rhode Island | $120,774 | $90,000 | 1,059,639 | 211 |
| 2 | Oregon | $115,634 | $84,000 | 4,142,776 | 806 |
| 3 | California | $124,745 | $89,000 | 39,536,653 | 6,046 |
| 4 | Washington | $114,486 | $84,000 | 7,405,743 | 1,345 |
| 5 | Connecticut | $111,718 | $83,000 | 3,588,184 | 718 |
| 6 | New York | $112,311 | $83,000 | 19,849,399 | 2,940 |
| 7 | New Jersey | $112,446 | $83,000 | 9,005,644 | 1,407 |
| 8 | Arizona | $115,980 | $84,000 | 7,016,270 | 804 |
| 9 | Michigan | $122,373 | $90,000 | 9,962,311 | 920 |
| 10 | Pennsylvania | $106,427 | $79,000 | 12,805,537 | 1,964 |
| 11 | Nevada | $104,688 | $75,000 | 2,998,039 | 316 |
| 12 | Massachusetts | $106,721 | $79,000 | 6,859,819 | 1,608 |
| 13 | Utah | $103,851 | $75,000 | 3,101,833 | 488 |
| 14 | North Carolina | $100,136 | $74,000 | 10,273,419 | 1,647 |
| 15 | Delaware | $110,963 | $82,000 | 961,939 | 165 |
| 16 | Virginia | $108,166 | $80,000 | 8,470,020 | 1,475 |
| 17 | Illinois | $100,951 | $75,000 | 12,802,023 | 2,053 |
| 18 | West Virginia | $104,141 | $77,000 | 1,815,857 | 155 |
| 19 | Minnesota | $97,191 | $73,000 | 5,576,606 | 1,190 |
| 20 | New Hampshire | $94,855 | $70,000 | 1,342,795 | 320 |
| 21 | North Dakota | $95,842 | $73,000 | 755,393 | 135 |
| 22 | District of Columbia | $98,996 | $73,000 | 693,972 | 363 |
| 23 | Texas | $94,527 | $67,000 | 28,304,596 | 3,122 |
| 24 | Idaho | $97,536 | $71,000 | 1,716,943 | 172 |
| 25 | Nebraska | $94,196 | $70,000 | 1,920,076 | 303 |
| 26 | Maryland | $99,496 | $73,000 | 6,052,177 | 950 |
| 27 | Maine | $92,450 | $69,000 | 1,335,907 | 216 |
| 28 | Ohio | $92,226 | $68,000 | 11,658,609 | 1,290 |
| 29 | Arkansas | $90,885 | $67,000 | 3,004,279 | 385 |
| 30 | Iowa | $93,406 | $70,000 | 3,145,711 | 370 |
| 31 | New Mexico | $93,610 | $68,000 | 2,088,070 | 224 |
| 32 | Vermont | $91,995 | $68,000 | 623,657 | 102 |
| 33 | Tennessee | $89,214 | $66,000 | 6,715,984 | 685 |
| 34 | Missouri | $91,400 | $68,000 | 6,113,532 | 671 |
| 35 | Wyoming | $83,714 | $62,000 | 579,315 | 107 |
| 36 | Georgia | $85,580 | $63,000 | 10,429,379 | 1,626 |
| 37 | Wisconsin | $86,711 | $65,000 | 5,795,483 | 756 |
| 38 | South Dakota | $84,588 | $63,000 | 869,666 | 151 |
| 39 | Mississippi | $89,329 | $65,000 | 2,984,100 | 203 |
| 40 | Hawaii | $81,621 | $66,000 | 1,427,538 | 146 |
| 41 | Alaska | $88,023 | $71,000 | 739,795 | 109 |
| 42 | Colorado | $83,234 | $61,000 | 5,607,154 | 934 |
| 43 | Kentucky | $84,475 | $63,000 | 4,454,189 | 434 |
| 44 | Indiana | $85,836 | $64,000 | 6,666,818 | 642 |
| 45 | Alabama | $86,281 | $63,000 | 4,874,747 | 358 |
| 46 | Florida | $78,082 | $53,000 | 20,984,400 | 2,185 |
| 47 | Louisiana | $85,694 | $60,000 | 4,684,333 | 288 |
| 48 | South Carolina | $83,999 | $61,000 | 5,024,369 | 448 |
| 49 | Montana | $83,563 | $62,000 | 1,050,493 | 125 |
| 50 | Kansas | $80,442 | $59,000 | 2,913,123 | 382 |
| 51 | Oklahoma | $82,572 | $61,000 | 3,930,864 | 250 |
Highest paying states for marketing analytics managers
| Rank | State | Avg. Marketing Analytics Manager Salary |
|---|---|---|
| 1 | Rhode Island | $120,774 |
| 2 | Oregon | $115,634 |
| 3 | California | $124,745 |
| 4 | Washington | $114,486 |
| 5 | Connecticut | $111,718 |
| 6 | New York | $112,311 |
| 7 | New Jersey | $112,446 |
| 8 | Arizona | $115,980 |
| 9 | Michigan | $122,373 |
| 10 | Pennsylvania | $106,427 |
| 11 | Nevada | $104,688 |
| 12 | Massachusetts | $106,721 |
| 13 | Utah | $103,851 |
| 14 | North Carolina | $100,136 |
| 15 | Delaware | $110,963 |
| 16 | Virginia | $108,166 |
| 17 | Illinois | $100,951 |
| 18 | West Virginia | $104,141 |
| 19 | Minnesota | $97,191 |
| 20 | New Hampshire | $94,855 |
| 21 | North Dakota | $95,842 |
| 22 | District of Columbia | $98,996 |
| 23 | Texas | $94,527 |
| 24 | Idaho | $97,536 |
| 25 | Nebraska | $94,196 |
| 26 | Maryland | $99,496 |
| 27 | Maine | $92,450 |
| 28 | Ohio | $92,226 |
| 29 | Arkansas | $90,885 |
| 30 | Iowa | $93,406 |
| 31 | New Mexico | $93,610 |
| 32 | Vermont | $91,995 |
| 33 | Tennessee | $89,214 |
| 34 | Missouri | $91,400 |
| 35 | Wyoming | $83,714 |
| 36 | Georgia | $85,580 |
| 37 | Wisconsin | $86,711 |
| 38 | South Dakota | $84,588 |
| 39 | Mississippi | $89,329 |
| 40 | Hawaii | $81,621 |
| 41 | Alaska | $88,023 |
| 42 | Colorado | $83,234 |
| 43 | Kentucky | $84,475 |
| 44 | Indiana | $85,836 |
| 45 | Alabama | $86,281 |
| 46 | Florida | $78,082 |
| 47 | Louisiana | $85,694 |
| 48 | South Carolina | $83,999 |
| 49 | Montana | $83,563 |
| 50 | Kansas | $80,442 |
| 51 | Oklahoma | $82,572 |
Expert opinions on the best states for marketing analytics managers
Are there any particularly good places in the United States for marketing analytics managers to find work opportunities?
Gerard Tellis
Director of the Institute for Outlier Research in Business & Professor of Marketing, University of Southern California
In addition, because most high-tech, new industry jobs have remained steady or increased and because these have abundant data, skills in big data collection and analysis will be important.
Marketing analytics manager best states FAQs
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Updated January 8, 2025