How To Become A Marketing And Design Manager: What It Is and Career Path

What is a marketing and design manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Ella Andreasen,

Richard Tate

There is more than meets the eye when it comes to being a marketing and design manager. For example, did you know that they make an average of $45.18 an hour? That's $93,966 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a marketing and design manager?

Ella Andreasen

Marketing Coordinator, Hiniker

Marketing is a dream job for me, and I'm thrilled with my decision. I recommend tailoring your classes to what you view you may need, not just taking standard, required courses. For example, I was not required to take Graphic Design, but I thought it would help me be more well-rounded, and it has helped me quite a bit. I'd also recommend trying out different internships, with companies of various sizes, to gauge if you enjoy being a big part of a little company or a small part of a big company.

ScoreMarketing And Design ManagerUS Average

Salary

7.3

Avg. Salary $93,966

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 58.71%

male 41.29%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing and design manager

Explore marketing and design manager education requirements

Most common marketing and design manager degrees

Bachelor's

76.2 %

Associate

14.4 %

Master's

6.1 %

Start to develop specific marketing and design manager skills

Skills	Percentages
Digital Marketing	11.35%
Graphic Design	9.05%
Marketing Campaigns	5.75%
Email Campaigns	5.27%
Adobe Creative Suite	4.72%

Complete relevant marketing and design manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing and design managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing and design manager based on U.S. Bureau of Labor Statistics data and data from real marketing and design manager resumes.

Research marketing and design manager duties and responsibilities

Manage sensitive digital and print archives of value historic and current photography.
Create and maintain Facebook fan page.
Coordinate office-wide time strategies to track budgets, campaigns and marketing ROI.
Create and design print ads and Facebook pages for restaurant under new ownership.

Prepare your marketing and design manager resume

When your background is strong enough, you can start writing your marketing and design manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing and design manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing and design manager resume templates

Build a professional marketing and design manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing and design manager resume.